EPISODES
Practical strategies for modern retail auto dealers
Day 1: NADA Recap
Day 1 of NADA unfolded in “interesting” circumstances. Delayed shipments, stranded attendees, and a city adjusting to unexpected weather could have derailed everything. But this industry proved once again that resilience is in its DNA.
Ep. 644 - Are EVs For Everyone? With Elena Ciccotelli
In this episode, my guest is Elena Ciccotelli, founder of the EVs for Everyone Podcast, and we’re diving into one of the hottest topics in automotive right now "EVs"
Ep. 643 - The $100 Mistake Your Dealership Keeps Making, With Kyle Disher
In this episode, I sit down with Kyle Disher, CEO of RevDojo, to peel back the layers on one of the most overlooked, yet game-changing aspects of the automotive industry: hiring, training, and accountability.
Ep. 642 - How to Actually Sell Cars On Social Media, With Robin Wilson
In this episode my guest is Robin Wilson, founder of Social Grenade and SCP Agency, we’re diving deep into the messy, weird, and wonderful world of social media for car dealerships.
Ep. 641 - Smart Dealerships Are Winning More with AI, With Maarten Bekkers
In this episode I sit down with Maarten Bekkers, the founder of AutoChat, to break down how AI is so much more than a fancy Q&A bot on your website. We’re talking about an AI-powered assistant that’s ready to clock in 24/7, never asks for a coffee break, and somehow still manages to deliver better customer service than most humans.
Ep. 640 - How AI and Google Are Shaping Dealership Success With Dave Spannhake
Welcome back to The Dealer Playbook Podcast! Today, we’re diving into a conversation that’s been setting the internet on fire: Is AI spelling the end of Google as we know it?
Ep. 639 - Stop Selling Cars, Start Creating Experiences, With Bob Welby, INFINITI USA
Let’s be real: Customer experience gets tossed around at every conference like it’s some big, shiny secret. But what does it actually mean to deliver an experience that turns a one-time buyer into a lifelong fan?
Ep. 638 - Leads Aren’t the Problem—Your Process Is, with Paul de Vries
Let me ask you something: What’s the point of having the flashiest marketing if your in-store processes are crumbling like a stale cookie? That’s exactly what we’re tackling in this episode with my buddy Paul de Vries.
Ep. 637 - The ROI of Creativity in Dealership Marketing With Nathaniel Greklek
Let me ask you this: have you ever seen The Office and thought, “Man, I wish someone made this...but for car dealerships”? Well, buckle up because that’s exactly what my buddy Nathanael Greklek and his team at Mohawk Auto Group did.
What Gratitude Taught Me About Life, Business, and Big Wins
It’s Thanksgiving Day, and I’ve got a little something special for you. So grab a coffee, a turkey leg, or whatever you’re doing today, and let’s hang out for a bit.
Ep. 636 - Dealership Growth Hacks: Beyond ‘Sell More Cars’ With Louie Herron
In this episode, Louie Herron, a seasoned dealership operator and trainer, breaks down the Success Wheel—a leadership framework that shifts mindsets, inspires teams, and creates measurable growth. Louie shares transformative insights into building sustainable success while addressing the industry's toughest challenges.
Ep. 635 - Turn Setbacks into Success With Adam Marburger
In this episode of The Dealer Playbook, I sit down with Adam Marburger—CEO at Ascent Dealer Services-Co founder at Dental Protection Group-Best Selling Author-Brazilian Jiu Jitsu Black Belt. He’s here to talk about something we all face but rarely admit: sometimes, we’re our own worst enemy.
Ep. 634 - Fixed Ops Is The Key to Higher Dealership Profits With Ed Pizzigati
After over 600 episodes, we’re finally diving into the powerhouse of dealership success: fixed operations. This week, I sit down with Ed Pizzigati, Parts and Service Director at Johnson Automotive Group, to unpack why fixed ops often takes a backseat to sales—and why that could be costing dealerships big time.
when ai GETS SCARY GOOD
In this episode, I’m pulling back the curtain on AI and its jaw-dropping capabilities for dealerships, marketers, and pretty much anyone ready to dominate in a digital world.
Ep. 633 - Complacency is Killing Dealerships, With Todd Caputo
Todd Caputo, president of Todd Caputo Consulting, joins us to dissect the shifting dynamics in the automotive industry. Todd also provides his perspective on how international tensions and recent natural disasters are affecting everything from oil prices to the used car market, offering valuable strategies for navigating these turbulent times.
Ep. 632 - How to Cultivate a High-Performing Dealership Team, With Ryan Rohrman
In this episode of The Dealer Playbook, I sit down with Ryan Rohrman, CEO of Rohrman Automotive Group, a third generation leader to unpack the strategies behind leading one of the most successful family-owned automotive groups in the country.
Dave Perriton: How to Turn Your F&I Department Into a Profit Powerhouse
In this episode I sat down with my new friend, Dave Perriton, Regional Vice President at RoadVantage, to dive deep into one of the most misunderstood parts of the car-buying experience—F&I (Finance & Insurance).
The Truth About Vehicle Logistics with Royce Neubauer
In this episode, I’m discussing a topic that’s rarely on the surface of our minds but impacts every single part of the car business—vehicle logistics. I had the chance to sit down with Royce Neubauer, the brilliant founder of Auto Hauler Exchange, to uncover some real truths about how the logistics world operates (or, in many cases, doesn’t).
How to Sell More Cars Without the Pressure
Ever wonder what it takes to turn a casual conversation into a thriving career in car sales? That’s exactly what my guest, Vinnie Moya—aka Vinnie the Car Guru—did, and this week’s episode of The Dealer Playbook is packed with his no-BS approach to building a brand, selling cars, and creating a lasting impact.
The Secret Sales Strategy No One Is Using
Welcome to another episode of MC on the MIC—and trust me, this one’s gonna blow the lid off your sales and service game. We’re diving into a strategy that’s so simple, you’re going to wonder why you haven’t been doing it all along. No fluff, just straight talk.