Ep. 644 - Are EVs For Everyone? With Elena Ciccotelli
In this episode, my guest is Elena Ciccotelli, founder of the EVs for Everyone Podcast, and we’re diving into one of the hottest topics in automotive right now "EVs"
We dive into the heart of the EV debate, covering everything from the real challenges facing dealerships to the massive opportunities sitting right under their noses. We talk about the questions you’re probably already thinking about:
Why are EVs so polarizing? Is it the infrastructure? The regulations? Or are we all just scared of change?
What are forward-thinking dealerships doing right now to win in the EV space?
And here’s the big one: Is the U.S. falling behind in the global EV race, and what does that mean for you?
Elena shares the stats that matter, the strategies that work, and why she believes EVs are about so much more than just cars—they’re about people, habits, and the way we live.
Whether you’re an EV skeptic, enthusiast, or somewhere in between, this episode will leave you with a fresh perspective, some practical tips, and maybe even a laugh or two.
So, are EVs for everyone? Tune in to find out.
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Episode Transcript
MC: 0:00
(Episode Sponsor)This episode is brought to you by FlexDealer.
(Podcast Intro) Hey auto industry. In this episode of the Dealer Playbook, I'm joined by my pal, Elena Ciccotelli, the founder of the EVS for Everyone podcast and a friend of the dealer playbook, and we're going to take a deep dive into sometimes controversial topics surrounding EVS. We're going to talk about evs and, most importantly, what you should be thinking about in your dealership around the ev narrative. Elena, thanks so much for joining me on the dealer playbook.
Elena: 0:43
Michael Crillo, better known, aka MC.I am so honoured to be here. Thank you for having me.
MC: 0:50
Okay. So I mean, it is sometimes a controversial topic. People get into regulations and, oh wait, there's no EV chargers on Capitol Hill. And why are they forcing this? And now, some in the country, dare I add to the controversy, might say that daddy's coming home on the 20th of January, and what's that going to mean for the regulation of EVs? So I want to kind of pick your brain on all of these topics, but first and foremost, why and how EVs for you.
Elena: 1:20
That is a great question and it is a long and sordid tale, michael. You know, back when I worked at Lyft, which was a long time ago, I ran their automotive partnerships department, and what I found there was really just a whole host of people who were hungry for more information on EVs. So if you can remember back to the era, I would say the pre-COVID era, we had a lot of dealers were just like this is, we're doing our thing, this and that, and then now we've come into this whole electric vehicle equation and it's like whoa, whoa, whoa, whoa, whoa. Let's just as Biden had said, let's tap the brake a little bit, let's see what we need to really be doing. And some people argue did we put the cart before the horse? Did we get too far ahead of ourselves?
Elena: 2:22
But I think for me, what was really interesting about just this whole new segment, this new propulsion system that's really kind of hitting the market, is that there are these two huge legacy industries a utility and automotive, which historically, let's be real, there's a lot of red tape in working with both of these very, very large, very legacy industries. And so I'm like man, this is cool and you know when you get that feeling where you're like this is pivotal, this is part of history. I know you talk about AI a lot on the show and it has the feeling of, ooh, we're in the beginning of the internet, this is day one of the internet, and so that really also kind of drew me in of, okay, I want to also, I want to learn, I want to be a student of figuring out this big puzzle, but then I also want to bring a human side to the EV ecosystem, because we can get caught up in jargon, we can get caught up in acronyms and technicalities oh, we've got the solid state battery and we've got the lithium. No, speak to me like a human. And so that's where I just my whole background, aside from automotive, is very performance driven.
Elena: 3:51
I went to school for dance in Manhattan. Like I have this background that is not your normal automotive background, and so I feel comfortable doing podcasting, I feel comfortable being on stage and so having that in my toolkit. And also, before we hit record on this episode, you and I are both people, people, people, if you want to say that all kind of coming together was the perfect storm, if you will, of what is now the EVs for Everyone podcast.
MC: 4:28
I got it, but just a little, slides a little, and I used to dance in Manhattan. You know like when I speak and I get off stage, there's inevitably going to be a handful of people that go how do you even do it? And then I meet individuals like you who, yeah, you can speak on stage, but then there's something, uh, so much more vulnerable about dancing in front of people it's yes so that's cool so that's cool listen.
Elena: 5:02
So before I got into automotive I was on the track of like being in a dance company in New York. I was auditioning for Broadway. I was. I actually did dance at the Pennsylvania Ballet for a while career path. And then I we don't have to get into the story, but if we're going to go down this rabbit hole, we can. I got injured really badly and I um then turned to physical therapy and personal training and then I was like this is this is very, this is this business is so lame, like I can do it so much better. And then I got into entrepreneurship and I was like then I had my own company and then I sold it.
Elena: 5:49
So like EVs for Everyone podcast is not my first iteration into entrepreneurship. I'm very good at bootstrapping. I can operate on a, on a shoestring, if you will. So I have that entrepreneurial drive. And you know, while I worked in corporate, there was always that you know what it is, it's always that itch. You're like oh, corporate is nice, it's comfortable, I get my paycheck every two weeks and the niceties. And I'm like, I'm so bored, like there was anyway. So I was always constantly experimenting with the podcast medium and like you're like the godfather of automotive podcasts, is because Well shucks.
Elena: 6:39
Hey, no, you got like 600 episodes here, so you said godfather or grandfather. I said the godfather, which is very different, very, very different. So I think you know when you get those repetitions. And anyway, I know we got to talk about EVs, so we went, we went a detour.
MC: 6:54
Well, this shapes a narrative that I kind of want to talk to you about. We can do it now, we can do it in a bit, but this, this, you know, when we were first starting this show, this this term automotive preneur kind of came out of an episode, I don't. I don't know what episode it was, but we started saying automotive preneur a lot, getting a sense of your entrepreneurial journey and and how, even if you work at a company let's say you're a retail dealer, you work for a dealership, you're a salesperson, you're whatever this is the best place to cut your teeth as an entrepreneur, because you can show up every day, run it like your own business, with your own drive, determination, et cetera, et cetera. In somebody else's building that they pay for, with somebody else's inventory that they pay for, you just have to show up. And I think there's an element here.
MC: 7:47
When it comes to the EV narrative, you said earlier, there's jargon, there's acronyms, there's all these things that we get hyped up on perhaps are taking our focus away from what we should actually be focusing on, which is the opportunity around EV. So maybe let's shift in that direction, knowing now that you're an entrepreneur, that you're not afraid to dance in front of people, which is so crazy, that you're able to operate on a shoestring, which to me, as an entrepreneur, says you know how to get creative. What should dealers, who are still trying to make sense of this ev thing, be thinking about? What's the opportunity for them, let's say, this year, maybe the next six months, maybe the next 12 months?
Elena: 8:38
well, I'm gonna hit you with some like hardcore stats because I like to start from a basis of fact. So I recently I did an episode with Experian Automotive they're also a good friend of the show and they came out with their quarterly trend report. So their quarterly trend report was for Q3 2024. And so EVs are now 4.2 million vehicles in operation. Okay, and I thought this was interesting because there are a lot of different narratives around this Approximately 78% of EV owners replace their vehicles or are choosing to replace them with another EV.
Elena: 9:24
There was a McKinsey study that came out earlier in 2024 that said, no, they're not choosing to go back to an EV. Experian went back, ran the numbers, found 78%. So really my thing is, if you're comfortable with giving up a percentage of your business to another dealer, then of your EV business to another dealer, like just be real with it and say, okay, I'm out. It's like you, either are you in or you're out. What is that quote from? There's a movie quote there, I can't remember it. But you can't be halfway with electric vehicles because you know what People will smell that BS from a mile away.
Elena: 10:13
You talked about again at length with Bob Welby from Infinity about the guest experience and about hospitality and the genius idea of having that ambassador go to that guest's place of work, their home, get them acquainted with the car. Very Knight Rider, like, let me be the kit to your EV. So I need to be able to take those theories. And again, the human side. What is the human side of like? Where am I charging this thing? Where am I getting my level two charging, like? Let's figure all of that out. And, by the way, there are a lot of really successful dealers who are doing this. Well, they've been on the show and, I believe, know again people whine and complain oh it's such a small segment of the market and this and that. But again my entrepreneurial brain turns on. It's like I don't want to give up that segment of the market to somebody else.
MC: 11:14
Yeah Well, I think about generational impact as well. I mean, it's human nature. We don't understand things at first. We have to poke and prod and examine. I mean, here's an example that hopefully most listening would understand. This is how I internalize it. Here you have, shaquille O'Neal could get sponsored by any brand anywhere.
MC: 11:36
Makes the decision. No, I'm not going to go with Reebok, I'm not going to go with Nike. I care deeply about people's affordability and so I'm going to go with Walmart. I'm going to put a shack shoe in Walmart that's affordable. And all of a sudden, when you contrast that to Nike or whatever and the executives there are probably like what a dumb decision. A, it's made him boatloads of cash, but B, when you have, say, our generation with kids who appreciate affordability, who are buying shack shoes at Walmart for their kids, and those kids come up on shack shoes. Probably their affinity for shack shoes from Walmart will pass on to their kids at a larger or more you know, whatever you want to call it number deeper penetration and we're two or three generations out from Shaq being the new Nike and having something that will far outlive him. And that's kind of how I think about the Elons, the BYDs, all of these companies that are pushing it in. It's not about forcing a narrative. It's like we're the first generation that gets to try it out.
Elena: 12:47
Exactly, and I am remembering a thread or a conversation we had on LinkedIn where it's like my niece is going to be the first generation to learn how to drive on an EV. That was a conversation we had on LinkedIn where it's like my niece is going to be the first generation to learn how to drive on an EV. That was a conversation we had right, yes, it was. And number one, that's mind-blowing and makes me feel old and my, my geriatric Millennial bones like start to creak a little bit. But at the same time, you're right, it's again going back to the point of like we're in the midst of creating this history. Oh, oh, by the way, we're just disrupting all of transportation and personal mobility. No big thing, let's just like have that as a footnote. No, it's a huge deal, like okay.
Elena: 13:29
So another example I just did an episode with Michael Dunn, who is like the foremost authority. With Michael Dunn, who is like the foremost authority on China and automotive and what's going on there. He is so knowledgeable. Every time I talk to him it just blows my mind. So I did a wrap up with him about CES CES Consumer Electronics Show in Vegas, biggest tech show in the world and we were talking about some of the impressions that he had from some of the different OEMs.
Elena: 13:57
You know Honda made some announcements of course we had the, the Fila, which we we really like bombed, feel like we had no, no love loss there on the field there. But then we're also talking about you know what BYD was showing off and you know what are, what are some of the advancements that are happening. And you have to remember that now we're in this age where, yes, this is a global marketplace and, unless in the US, this is a spicy take. I don't know if you're ready for it.
MC: 14:33
Hit me, I've got my pen.
Elena: 14:35
You're ready for the spicy take? Okay spicy if people are, I'm sorry. If US OEs, us Automotive Maker, they are not getting the 30k EV correct, then we're just in the us um this worries me it worries me because I have a feeling it should worry everyone, right, I mean?
MC: 15:05
I just got back from europe. Um, I did a couple of talks out there. There are over. Somebody needs to fact check this, but there are over 30 Chinese EV makers already in the European market.
Elena: 15:20
Yes.
MC: 15:22
And I sat in one I believe it was called a Link and Co SUV that I was certain was at least going to be 60 to 70,000 euros and I stepped out of it and it was 29,995. The interior, the feeling, the everything. And that genuinely scares me because I think, while I love a good pickup truck don't get me wrong the implications on a $29,000 EV. Even with US tariffs on it, it's still going to be a $40,000 EV that is jam-packed with features and luxury.
Elena: 15:58
And the other thing, though, too, that we were talking about. It is you can, if you don't want to make it over to the UK, just go to Mexico. Hello, south of the border, go to Mexico, drive the BYD Shark, the Seagull, it's all there. And so so again, it sounds paranoia-ish, it's like very, not like conspiracy theory, but I I like to take a global viewpoint on ev, because, look, the us is not the only country in the world that is in this ev race. In fact, china is like kicking butt and taking names when it comes to EVs. So it's like, whenever I'm talking about electric vehicles, I feel like it's pertinent to have a global viewpoint on this. We can't just like hide our head in the sand and just say like, well, you know, the Mach-E did really well and that's cool.
MC: 16:53
Doesn't that seem, though, like if politicians wanted mass EV adoption? Wouldn't that just be the way to do it? Let all the Chinese automakers into the market, make them super affordable, and now we're all EV.
Elena: 17:05
And then you know what, though this is again, this is what we talked about the homeland security threat. So there was news that just literally just hit. It was on January 9th I don't know when this episode is going to air. Outgoing Biden administration said that by 2029, all of the hardware software cannot have any components from China, which means supply chains from Tesla, supply chains from GM, general Motors, people, they need to augment their supply chains because, guess what, they have components from China in there. And the fear is that the vehicle this blows my mind the vehicle could potentially become a weapon.
MC: 18:00
I'm glad I used the word controversy in the beginning of this episode because, by the end of this, elena, you and I are going to be like Woody Harrelson's character in that movie 2012 where we're just up in the mountains with ham radios. You know people are gonna be like you crazy.
Elena: 18:16
I know we're like we're so crazy right now, but this is okay, go and Google it, go and. Google, there was an announcement that just came out. I believe it was. Oh, you know where it was. It was in the. So do a pushback email as well.
MC: 18:34
That sounds like something we'd report so yeah, check there, but anyway.
Elena: 18:49
So again, I know it sounds crazy, because it's like I'm driving around. I don't see any byd cars around here. What's the big deal? Why are people so concerned? And so there there is that whitehousegov yes.
MC: 19:04
Fact sheet september 23rd 2024 yeah protecting america from connected vehicle technology from countries of concern. You guys go check it. We'll link to it in the show notes. It's on whitehousegov. Oh, my goodness.
Elena: 19:24
I told you, I told you it's freaking. Oh sorry, I can't curse. You know, like, here's the thing.
MC: 19:29
I've. You know I've talked about this on past episodes. I think, okay, steve jobs shows up on the scene. He goes hey, see this, now you can put 4,200 phones in your pocket. And everyone goes yay. What he was really saying is hey, investors, listen up, I just figured out a way to track everyone's movement everywhere they go, and I'm going to give it to them in a bundle that makes it feel like I've just enriched their lives. And then, just a few short years later, they're like and guess what? You can interface it with your vehicle. And then, just a few short years after that, all the insurance companies want me to download their apps so they can see how I drive. And now they know how often I go to Kroger, they know how little I visit my in-laws, they know so many things about my behavior, all stemming from this device. And then what I love, oh I love when people go on Facebook and they're like oh, my goodness, guys, my phone is totally listening to me.
Elena: 20:30
You're like yeah, thank, it's definitely listening to you. And then also just to like go back to the China conversation, so what? The other thing that I learned was that China was trying to get around this because they were seeing an anticipation of the September announcement ship these hardware components to US-friendly countries, Like ship it through. I don't know what the exact country is, but ship through US-friendly countries.
MC: 21:05
We'll send them to Taiwan. You're like you could have gone a little further than that.
Elena: 21:09
And then, exactly, and then those pieces of hardware are now in the vehicle. Yeah, so it's.
MC: 21:20
We're not doing a great job selling EVs right now, by the way. We know, I know, I know.
Elena: 21:28
But I think but here's, here is the other thing too, as people are, like you know, asking me you drive an EV. Yes, I drive an EV, I drive a Chevy Bolt. You think that by 2020, 30, we're going to be what 70% EV? I don't know, maybe not. It's just, I like to take a realistic, holistic, global view of the thing, because there are so many moving pieces. Back to the thing where I had said you've got utility and automaker, yeah, but now you have a geopolitical component.
MC: 22:09
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Elena: 22:41
I didn't think that this episode was going to take this turn, but it absolutely did. But I'm okay with it. I'm okay with it because I think it's definitely something. Look like automakers have their eye on this. They are. You know, we got the, they got the. The consulting people are on it. I don't know if that makes you feel warm and fuzzy or not, but we know that we need to be competitive. It all comes back to having a competitive product. I'm a geriatric millennial. I like good product. I like good service. Let's get back to the basics. Can we get an affordable EV where we don't need tax credits up the wazoo to make it affordable? I'm actually speaking at NADA about this topic of reaching a younger demographic with strategies that you can use to actually appeal to a younger buyer, because guess what we're? We are running out of boomers. Guys like right, I'm sorry, you need to be thinking about what that younger buyer wants.
MC: 23:50
So anyway, there's my two cents on that um, I consider kind of the implications of this. Um, and it's probably because I just finished watching the first season of Landman on Paramount, not sponsored.
Elena: 24:04
Okay, I didn't, I didn't watch it, it's all about the oil industry right here in Texas.
MC: 24:09
You know, and you know, there are elements that I can see are somewhat propaganda-ish, in that they're like, and who do you think makes that? And who, what product do you think makes that thing? And what about, and how about every component that surrounds that electric vehicle that you're so proud of? What do you think is the main? You know, and the tires and the asphalt, and the windmills and the this and the you know, but I think about, are we going to see for lack of better terms are we going to see wars between the industries now in which electrification is coming? We cannot stop it. But the narrative we're long past this like, oh, it's green, it's good for the environment, it's like. You remember that was the first propaganda piece, right, that's gone yeah are we gonna see, like this battle between ice and and electric.
MC: 25:04
And then I think, toyota, I drive a Toyota and pretty much every Toyota is going to be at least a hybrid in the coming, you know, months, if you know, and years. So like, where are things? What? What's the point that? What's the summit that we're all going to arrive at, do you think?
Elena: 25:21
If I knew the answer to that, I would be a gajillionaire. I would be a gajillion, I would. We are all grappling with this question again, which is I go back to my thesis of why this is such an interesting time to be an automotive. You think about all of the things that, even just in the short 20 minutes that we've been talking here, how many different parts of our lives did we touch? Probably about six, and so it's just so complex.
Elena: 26:00
I don't know what the answer is, and I think, if we want to pull it back into the role of the dealer and the role of retail again, yes, it goes to the education piece, which we've been beating that dead horse for a while, sorry, okay, but there's also a layer of have you ever driven an EV? Have you ever experienced instant acceleration for yourself, and have you charged your EV at home? Have you charged it publicly? What was that experience like? So we need open dialogue at that point of sale, making sure that that is absolutely happening, and again, that's why I love what Bob from Infinity was saying on your show, and I think that is just such a good way to to think about electric selling, evs, and then you know, of course we've got. We didn't even talk about remarketing, we didn't even talk about the used EV, like that's a whole other.
MC: 27:10
There's a lot of fear around that, but I think it's again. It gets washed away in in half of a generation. Like, I was thinking about what's his name. Tucker Carlson does an expose, basically gives a cyber truck to a farmer up in upstate New York, and they say, hey, drive this segment that Tucker really wanted to show. Hey, this will not outperform, and I could not replace my beat-up 1978 Chevy, whatever. And so they drop off this cyber truck to this guy who has his own sawmill on his property, who's pretty much self-reliant. They show up after a week and the first question Tucker says so, could this replace your work truck? And the guy goes in a heartbeat, in a heartbeat and talk like they were kind of like thanks for joining us on this episode.
MC: 28:08
You know, like they, like they didn't really know where to go from there and and I think that ties into your, your thought process here of like what's the longevity of these things? What's the used market going to look like? Is it a reliable buy, can it? You know, like there's just so many exciting questions about this and I share your sentiment. I can really feel it shine through, which is like, guys, we get to be the generation that experiences something in this world for the very first time together. Yes, we didn't get to experience the hot air balloon for the first time. We didn't get to experience the chariot turning into a horse and buggy for the first time. We didn't get to experience sliced bread I mean, there's probably some still lingering out there that did or color TV, or like or or or, but this thing which is a major shift, shift of the planet on its axis, we get to be the ones to ask and figure out all of the answers to these questions.
Elena: 29:08
Exactly, and the most important part of it is going to be the collaboration is to have conversations. Again, this is why I put my podcaster hat on real quick. This is why it's so important to to do what you're doing, michael, and to keep these conversations alive, because there are so many silos, like I go back to my experience working at Lyft and you know that you've got the. You got the silo for the implementation, you got the silo for, oh, you, you know about auto dealers. Okay, you're going to go and figure out how to sell to auto dealers. Okay, and on and on and on. The silos go. But now you want to think of, in an even massive, global scale, of all of these silos, governments, utilities. So what is the key to collaboration, to having these conversations? I think a sense of humor is pertinent. I think a sense of humor is a way to break through some of this animosity right. Never before have we had a motor vehicle which incites rage like pure rage in people.
MC: 30:24
I mean, the Pontiac Aztec was close. That thing enraged me.
Elena: 30:30
It didn't enrage you, I'm sorry.
MC: 30:33
And then Breaking Bad made it cool, right? How dare they?
Elena: 30:38
They look like that was. That was a really good spin that they could. So again, I don't have all the answers I wish I did. S isn't a major automotive force to be reckoned with. I don't want to live in that world, just saying.
MC: 31:11
I want to touch on something, if you've just got a few more minutes here. Yeah, going back to your basis of fact, that's what I wrote down. Yeah, 4.2 million units in operation. 78% of EV owners will replace with another EV. The reality is, whether we feel animosity or rage or not, what we've learned, what we have enough data around, is that people of their own free will and testament are choosing to purchase these vehicles. Own free will and testament are choosing to purchase these vehicles, whatever the reason might be, whatever their motivator might be. The same could be said of all of our ice vehicles, whatever the motivator was, whatever the so shifting it you you've brought up bob's episode. Bob, well, be about the hospitality side of this. So for those listening, where they're like, this is actionable. What's your recommendation to them from the perspective of like? Okay, maybe we don't know all the answers or the implications, but we do have some answers.
Elena: 32:14
Yeah.
MC: 32:15
What do we recommend for retail dealers that are, you know, now have, I guess, regulation to sell these things?
Elena: 32:23
Yeah. So there's a couple of things that come to mind. So subscription I know subscription is like a dirty S word Subscription is not sexy but I do want to say that there is technology that can enable a dealer to do this easily. There, there is technology that can enable a dealer to do this easily. It's a way to get someone who potentially doesn't have a down payment potentially and we're talking about, maybe even is potentially subprime get them into an ev. See how it meshes with their lifestyle. Do payments accordingly. Again, we're in 2025. There is tech to enable just about anything, and if you're listening to this and you didn't go to NADA to see all the cool tech, shame on you, but there is tech out there that will enable you to do this. That's number one.
Elena: 33:19
The second is I always like to highlight dealers who are doing a good job of this. That would be Michael Wood from Checkered Flag JLR. He is just a trailblazer in his own right. He's been on the show quite a lot on EVs for Everyone, and it was just a simple thing, which was having more EVs in the loaner fleet, having people take the EV overnight either, free of charge. See how you like it. Again, it's like living with this thing, making it less scary, less of oh my gosh, this is going to be such a different lifestyle. So kudos to Michael and his team for doing that.
Elena: 34:07
I also have to give a shout-out to Greg Sioka, the Philly guy. Philly Go Birds and Sioka and what they do at their stores is also like, really, really like. It doesn't take a lot of people or frontline staff to do it, it's like take one home, see if you like it. It's like and so I'm like Greg why is this so revolutionary? Why are people not so? Again, there are forward-thinking dealers out there who realize that this is not going to be a pure digital play, like, okay, we can have the argument where, oh, but wait, you have to order your Tesla online and this and that, and it's like a pure digital experience front to end. But I think in this situation, especially when we're trying to get into the early majority, more of the mainstream, you need to have more of a white glove, more of a hospitality viewpoint here. We're not in this early adopter. I'm so excited to have all this technology. No, this that's done. That was 2000, that was like 2020.
MC: 35:29
right, so long ago it's so long ago, five years ago, you said to be forward thinking, and I had to write this note as a sub-point to that. For those that are listening or wondering like but do I have it in me? Am I the forward thinker? Here's? This is what the opportunity looks like to become a forward thinker, if you don't identify as one currently, because I wrote name one time in history when backward thinking worked touche like what?
MC: 36:04
so if you're not forward-thinking, what are you? Because if you're sitting still thinking, then you're backward thinking is the way I think of it. I love what you're doing and bringing this conversation to the forefront, something that is truly exciting, that we need to think about, that is innovative, that is a whole change of civilization in the making, right before our eyes. That is presenting massive opportunities. A whole change of civilization in the making, right before our eyes that is presenting massive opportunities. I love that you bring up Michael and Greg Sioka and others, that there are forward-thinking dealers out there. If we are to look back to history, the one thing we've learned is that it's always the forward thinkers who have just stood the test of time. How can those, how can those listening watching to the playbook, get in touch with you and connect with you?
Elena: 36:48
Absolutely no. I would be thrilled to have your gang reach out and connect with me LinkedIn. I'm on LinkedIn way too much, so Evie's for everyone is on LinkedIn. Reach out to me directly. You can also send me an email. Just Elena at EVs for everyonecom Send me an email. They're happy to connect and share ideas. I don't know when this is going to. Is this going?
MC: 37:12
to air before the Thursday of NADA. So you're going to be walking the floor and this thing is going to be in people's earbuds okay.
Elena: 37:22
Well, hopefully, if it's thursday, that's the workshop day at 2 30 central. If you can listen to this before two thirds central, you can come to the workshop. We've got ceo of farron group, which is the number one car subscription company in germany. Remember, we're talking about global. We've got Daniel flying over from Germany. He's got to make a connection to New York City to fly to New Orleans. Don't disappoint Daniel. You've got uh, savannah Sims is going to be on the on the panel. Sims Auto Group, freddie media, john passamato, drive it away. Car subscription like it's, it's going amazing.
MC: 38:02
Awesome. I can't wait to see you in person in just a few short days at NADA. Elena, thanks so much for joining me on the dealer playbook podcast.
Elena: 38:14
Thanks, Michael.
MC: 38:16
(Outro)Hey, thanks for listening to the Dealer Playbook Podcast. If you enjoyed tuning in, please subscribe, share and hit that like button. You can also join us and the DPB community on social media. Check back next week for a new dealer playbook episode. Thanks so much for joining.
