EPISODES
Over a decade of conversations designed to help you thrive in your retail automotive career.
Louie Herron: Dealership Growth Hacks: Beyond ‘Sell More Cars’
In this episode, Louie Herron, a seasoned dealership operator and trainer, breaks down the Success Wheel—a leadership framework that shifts mindsets, inspires teams, and creates measurable growth. Louie shares transformative insights into building sustainable success while addressing the industry's toughest challenges.
Turn Setbacks into Success w/ Adam Marburger
In this episode of The Dealer Playbook, I sit down with Adam Marburger—CEO at Ascent Dealer Services-Co founder at Dental Protection Group-Best Selling Author-Brazilian Jiu Jitsu Black Belt. He’s here to talk about something we all face but rarely admit: sometimes, we’re our own worst enemy.
Edward Pizzigati: Why Fixed Ops Could Be Your Dealership’s Biggest Profit Center
After over 600 episodes, we’re finally diving into the powerhouse of dealership success: fixed operations. This week, I sit down with Ed Pizzigati, Parts and Service Director at Johnson Automotive Group, to unpack why fixed ops often takes a backseat to sales—and why that could be costing dealerships big time.
when ai GETS SCARY GOOD
In this episode, I’m pulling back the curtain on AI and its jaw-dropping capabilities for dealerships, marketers, and pretty much anyone ready to dominate in a digital world.
Todd Caputo: Complacency is Killing Dealerships
Todd Caputo, president of Todd Caputo Consulting, joins us to dissect the shifting dynamics in the automotive industry. Todd also provides his perspective on how international tensions and recent natural disasters are affecting everything from oil prices to the used car market, offering valuable strategies for navigating these turbulent times.
Ryan Rohrman: How to Cultivate a High-Performing Team in Today’s Automotive Industry
In this episode of The Dealer Playbook, I sit down with Ryan Rohrman, CEO of Rohrman Automotive Group, a third generation leader to unpack the strategies behind leading one of the most successful family-owned automotive groups in the country.
Dave Perriton: How to Turn Your F&I Department Into a Profit Powerhouse
In this episode I sat down with my new friend, Dave Perriton, Regional Vice President at RoadVantage, to dive deep into one of the most misunderstood parts of the car-buying experience—F&I (Finance & Insurance).
The Truth About Vehicle Logistics with Royce Neubauer
In this episode, I’m discussing a topic that’s rarely on the surface of our minds but impacts every single part of the car business—vehicle logistics. I had the chance to sit down with Royce Neubauer, the brilliant founder of Auto Hauler Exchange, to uncover some real truths about how the logistics world operates (or, in many cases, doesn’t).
How to Sell More Cars Without the Pressure
Ever wonder what it takes to turn a casual conversation into a thriving career in car sales? That’s exactly what my guest, Vinnie Moya—aka Vinnie the Car Guru—did, and this week’s episode of The Dealer Playbook is packed with his no-BS approach to building a brand, selling cars, and creating a lasting impact.
The Secret Sales Strategy No One Is Using
Welcome to another episode of MC on the MIC—and trust me, this one’s gonna blow the lid off your sales and service game. We’re diving into a strategy that’s so simple, you’re going to wonder why you haven’t been doing it all along. No fluff, just straight talk.
Michael L. Wood: How to Create Unforgettable Customer Experiences in the Automotive Industry
In this episode I sat down with my good friend, Michael L. Wood, General Manager at Checkered Flag Jaguar Land Rover VW, to unpack something that I think everybody in business should be paying attention to: unreasonable hospitality.
Sam D’Arc: Promote Your People From Within
In this episode of The Dealer Playbook, I’m sitting down with my good friend and COO of Ziegler Auto Group, Sam D’Arc, and trust me when I say this is not your typical conversation about selling cars. In fact, we’re not talking about selling cars at all. Sam and I dive deep into what really makes a dealership thrive—and spoiler alert—it’s not just about inventory or car payments.
Moose Pohyar: HOW TO SELL MORE EV'S IN 2024!
In this episode I’m sitting down with Moose Pohyar, the General Manager at Lithia Hyundai of Fresno, who’s been making serious waves in the EV space. Now, if you’ve been with me on this journey for a while, you know I love diving into the stories of folks who’ve turned what some might call just a job into a fulfilling career. Moose is one of those people.
Charles Cannon: The One Marketing Strategy Every Car Dealer Needs to Master
In this episode of The Dealer Playbook, I’m sitting down with automotive industry veteran Charles Cannon to unpack the strategies that have kept him at the top of his game for over a decade. Charles is the kind of guy who’s not just in the car business; he’s mastered the art of it. We’re talking about how to truly dominate your local market, not with the latest fads, but with tried-and-true strategies that have stood the test of time.
Tim Hayden: Business DNA - Why Your Dealership’s Success Desperately Depends On It!
Hey DPB gang! This week's episode is one of those conversations that gets you thinking on a deeper level about your business and where it’s headed. I had the pleasure of sitting down with my good friend Tim Hayden, the CEO of Braintrust Partners, and let me tell you, this is one you don’t want to miss.
Top Tip For Getting More Attention Than Your Competitors
In this special episode,Join me as I break down why this isn't just another tech tip but a major game changer for boosting your local visibility. I’ll be sharing some personal stories about how simple strategies turned into big wins and why I think you’re going to love experimenting with these tactics just as much as I have.
Greg Gifford: Why Your SEO Strategy is Failing
Greg Gifford is not just a name in the SEO world; he’s a force to be reckoned with. As the COO of Search Lab Digital, Greg has shared his expertise globally, helping businesses enhance their online presence. Known for his engaging and practical approach to local SEO, Greg is the go-to guy for anyone serious about mastering the art of search engine optimization.
Ryan Stewman: How to Negotiate and Close a Car Deal
In this special rewind episode, we revisit a timeless conversation with Ryan Stewman. Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.
Glenn Lundy’s Blueprint for Dealership Success
In this episode, we discuss Glenn Lundy’s transformative vision for 800% Elite Auto. Glenn shares that his dealership would be a leadership development academy first, a media company second, and a car seller last. This revolutionary approach shifts the focus from just moving vehicles off the lot to nurturing and empowering leaders, ensuring that the dealership’s success is built on a foundation of strong, capable individuals.
We're Building a New Dealership from the Ground Up!
So a month and a half ago, Glenn Lundy, President of 800% Elite Automotive Club, called me. He said "Michael, I have the opportunity to build a dealership from the ground up, but I want it to be different. I want it to be a leadership training company that just so happens to sell cars." A few days later, he calls me back. He says. "It's happening, Do you want to be involved?" My immediate response? Heck yes!
There I said it, we're building a dealership from scratch!