EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

Damian Boudreaux: The Impressive Truth About Your Inner Power

Damian Boudreaux is an internationally-recognized speaker, consultant, and teacher in the automotive industry. His 30+ years of experience selling, training, and connecting with auto professionals across the US and Canada is the perfect recipe for those who are hungry to improve every area of their life. He educates and inspires folks to succeed by believing in themselves, the deal, their product, their company, and their service--one lifelong relationship at a time.

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Michael Cirillo Michael Cirillo

Dan Moore: Stop Buying Your Way Out Of Operational Inefficiencies

Dan Moore is the President of Vistadash, an automotive analytics company that helps dealers understand what metrics are contributing to actual growth. Dan is also a best-selling author and Ted-X speaker who has a unique set of skills that can help any organization understand and deploy strategies that will achieve defined outcomes.

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Michael Cirillo Michael Cirillo

Stacey Hanke: Who Do You Influence?

Stacey Hanke is the author of "Influence Redefined... Be the Leader You Were Meant to Be," and is on a mission to equip leaders within organizations to communicate with confidence, presence, and authenticity. She is a world-renowned keynote speaker and has been featured in Forbes, The New York Times, and SmartMoney, to name a few.

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Michael Cirillo Michael Cirillo

Paul J. Daly: Perfectionism Is The Enemy

Paul J. Daly is the founder of ASOTU.com, the first-ever dealer-owned publication in the automotive industry. Michael and Paul recently joined up to collaborate at NADA with live streams, social media posting, and video production.

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Michael Cirillo Michael Cirillo

Kyle Mountsier: The Car Business Is a People Business

Kyle Mountsier is a partner at ASOTU, the first dealer-owned media outlet in the history of the car business. He is also the founder of Contagious Auto, a firm that helps dealers create and build innovative marketing teams.

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Michael Cirillo Michael Cirillo

Bill Parlaman: How to Collect And Leverage Your Own Data

Bill Parlaman is the CMO at FullThrottle.ai, a company that generates and transforms 1st party household data for agencies, media, and brands. His experience from both within and out of automotive has granted him unique insights into how dealerships can be self-reliant in the ever-expanding digital landscape.

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Michael Cirillo Michael Cirillo

This Ad Won The Super Bowl w/ Whit Norrad

There's one time of year that we actually look forward to commercials, and that time of year is Super Bowl Sunday. It's a time when advertisers pull out all the stops and put forward their best effort to create a 30 second spot that captures attention, makes viewers feel something, and hope that whatever it is that they're promoting sticks.

We got a lot of what we expected from the commercials. The usual celebrity placements, cinematic flair, humor, and of course car commercials.

But there was a clear winner of the Super Bowl commercial this year, and their pitch was brilliant and simple.

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Michael Cirillo Michael Cirillo

Chris Potgeiter: Be Proactive

Chris Potgieter is the Product Marketing Manager at automotiveMastermind and joins the show to express the importance of dealers being proactive in creating loyal customers. The pandemic has demonstrated our ability to react to unforeseen circumstances, but similar to automakers, it's time to be more proactive in anticipating customer needs and adapting the the evolving demands of the market.

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Michael Cirillo Michael Cirillo

Liza Borches: How Dealership Culture Drives Bottom-Line Sales

Liza Borches is the CEO of the Carter Myers Auto Group and is a shining light in the retail auto industry when it comes to culture, leadership, and thought-leadership. With several rooftops (and expanding) and hundreds of employees, Liza has proven that a healthy work environment can, in fact, drive more bottom line sales.

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Michael Cirillo Michael Cirillo

Dave Farrow: Hack Your Brain For Ultimate Performance

Dave Farrow is a two-time Canadian Guinness World Record holder for most decks of playing cards memorized in a single sighting. His trademarked "Farrow Method" is helping business teams perform at turbo-charged levels and was even the subject of a double-blind study at McGill University. The retail auto industry tends to get caught up in the hype of breaking news and what's happening today. From big data to Web 3.0, the true winners are those who improve themselves so that they are better equipped to leverage what's happening in the world. From providing better customer experiences to building sales relationships that increase lifetime value, that's the true crux of what we discuss with Dave in this episode.

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Michael Cirillo Michael Cirillo

Top Traits Of A BDC Director

Durran Cage, founder of Cage Automotive, explains the best way to identify who to hire as a BDC director. If your dealership is thinking about establishing a business development center, it may not be as easy as promoting your top performing car sales professional.

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Michael Cirillo Michael Cirillo

Durran Cage: Your Dealership's Future Success Depends On It

Durran Cage has spent over 19 years in the retail automotive industry serving in various capacities, including OEM District Sales Manager, High-Performance Internet Director and GSM, and Digital Retail Consultant. Today he's focused on helping dealers improve their online customer experience through his company Cage Automotive, which is deep ly rooted in dealers fostering healthy employee experiences first.

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Michael Cirillo Michael Cirillo

Happy New Year

What a year! 2021 had many ups and downs; many experiences that left us shouting hooray and others that left us scratching our heads.

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Michael Cirillo Michael Cirillo

Micheal Burt: Grow Your Car Sales Customer Base

In this replay episode, Coach Burt shares how car sales professionals can become people of interest in their communities -- a topic that is hyper relevant to the modern automotive retail landscape.

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Michael Cirillo Michael Cirillo

Marcus Sheridan: The Revenue Department

Marcus Sheridan is the bestselling author of "They Ask, You Answer," and is known for his creative approach to marketing and sales. By leveraging the power of content marketing, Marcus took his local pool installation company from obscurity to a leading national pool and spa company

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Michael Cirillo Michael Cirillo

Chris Voss: You Can Learn To Negotiate With Anyone

Chris Voss is an internationally-acclaimed negotiation expert, Masterclass instructor, best-selling author, and former FBI hostage negotiator. In this episode replay, Chris shares valuable insights about how anyone can learn to negotiate and create win/win scenarios in business and life.

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