EPISODES
Practical strategies for modern retail auto dealers
10 Business Books You Should Read in 2020
Michael Cirillo shares his list of 10 books that every retail automobile professional should read in 2020. As someone who never used to enjoy reading, Michael shares the wise words of his mentor, which helped shift his mindset about its importance.
Welcome to Season 10
Can you believe it? Season 10 of The Dealer Playbook podcast is happening now! Michael Cirillo and his guests are excited to bring you even more quality content that explores how to create a thriving career in the retail automobile industry.
Happy New Year!
Coming to you from the kitchen table, in this short episode, Michael and the Cirillo kids wish you and yours the very happiest new year in 2020.
Heather Ballentine (Re-Release)
Heather Ballentine is in the top 1% of automotive sales professionals in the world. In this re-release, you'll hear about Heather's strategy for growing her book of business and a thriving social media following.
193: Season 9 Finale
Welcome to the finale of season 9 of The Dealer Playbook Podcast. The past 62 episodes of the podcast have included brilliant topics about retail car sales, marketing, leadership, and a prominent topic -- business culture.
Powerbomb: Develop The Right Social Marketing Approach w/ Sarah McIntyre
In this powerbomb episode, social media marketing expert, Sarah McIntyre provides an inside glimpse into how she helps her global clients get started.
#192: Win On Social Media Even With Limited Resources w/ Sarah McIntyre
In this episode of The Dealer Playbook, Sarah shares creative ways that retail car dealers can leverage social media with limited resources.
Powerbomb: You Can Evolve With The Business w/ Danny Blanchard
Evolution isn't something you should fear, it's something you should and must embrace. Over the last 30 years, Danny has experienced many shifts in the business which have caused him to grow -- the ultimate goal. Rather than being fearful of change, seek small ways to embrace it each day, week, and year.
#191: Establishing A Growth Culture As A New Leader w/ Danny Blanchard
Danny Blanchard is no stranger to the retail car business. Since his start as a teenager, he has worked every position within the dealership from the lube pit to ownership. Today, Danny is the Dealer Principal and GM of two stores in Alberta Canada and shares his wisdom about creating a growth culture as a new leader.
Powerbomb: Lead Yourself Before You Lead Others w/ Dr. Nathan Mellor
Leadership is much more than a title or rank. It is the embodiment of character traits, behaviors, and mindset to serve others and produce results. While an increase in pay may seem appealing, it's more important to acquire the skills and mindset necessary for leadership, which ultimately starts with your ability to lead and discipline yourself.
#190: Change Your Mind, Change Your Life w/ Dr. Nathan Mellor
Dr. Nathan Mellor shares valuable stories and insights from his upbringing that will help you understand the power of your mindset. In today's workforce, some may be surprised that they have more control than they think.
Powerbomb: Are You Replaceable? w/ Ari Meisel
For those stuck in job preservation mode, this sage wisdom about the difference between being replaceable and getting replaced will help you clarify where your mindset should be.
Ari-Meisel: The Art Of Doing Less
An unfortunate illness led Ari Meisel down a path of finding efficiencies in every day life. As a Best-selling author and executive coach, Ari teaches corporations how to spend more time doing less. Listen and take notes during this compelling and extremely practical episode of The Dealer Playbook Podcast.
Powerbomb: Authenticity In Your Brand Is Key w/ Kristen Hinman
Kristen Hinman shares simple, yet practical ways to introduce more authenticity in your branding efforts.
#188: Getting The Exposure Your Dealership Needs w/ Kristen Hinman
With a background in PR and landing her clients interviews with the likes of Barbara Walters and Anderson Cooper, Kristen Hinman shares valuable insights about how car dealers can get the right exposure for their dealerships.
Powerbomb: Implement Your Lead Handling North Star w/ Paul de Vries
In this powerbomb episode, Paul de Vries shares his wisdom about establishing a process that your team can adopt and implement.
#187: Stop Being A Lead Zombie w/ Paul de Vries
In this insightful episode, resident leads expert, Paul DeVries shares his advice about how dealers can stop being lead zombies and start booking more appointments quickly.
Powerbomb: Don't Be An Idiot w/ Leo Quinn
In this week's powerbomb, Leo Quinn shares the purpose of getting comfortable with rejection as someone responsible for generating revenue.
#185: Learning From Rejection w/ Leo Quinn
In this episode of The Dealer Playbook podcast, Leo shares his compelling story about proactively seeking out 1000 rejections during the summer of 2019, including the lessons he's learned as a result.
Powerbomb: How About Those Spreadsheets? w/ Ben Baker
There are many things leaders at car dealerships COULD do, but Ben Baker really challenges the concept of what SHOULD they do. Through this context, we hope you'll enjoy this week's powerbomb episode.