EPISODES
Practical strategies for modern retail auto dealers
#184: How to Engage, Retain, and Grow Your Team w/ Ben Baker
What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership.
He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world.
Powerbomb: It's a People Thing W/ Alex Swire-Clark
People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity.
#183: Why Is Emotional Intelligence Such A Big Deal? W/ Alex Swire-Clark
Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership.
Powerbomb: Maintaining A Proper Digital Focus w/ Alexi Venneri
In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen.
#182: Improve Your Digital First Impression w/ Alexi Venneri
In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen.
#181: How The Power Of Language Can Inspire Those Around Us w/ John Klymshyn
In episode 181, you'll hear John share his best advice for car sales people, and dealership managers about how to effectively use language to inspire growth and forward momentum.
Powerbomb: Do You Need A Service Website? w/ Owen Moon
Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process.
#180: How to Maximize Your Service Department w/ Owen Moon
Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process.
Powerbomb: What The Mind Can Conceive and Believe w/ Howard Berg
In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode.
#179: Learn Anything 100% Faster w/ Howard Berg
In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode.
Powerbomb: What Car Dealers Should Do Before Social Media w/ Mark Shaw
In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible.
#178: The Social Media Kiss Of Death w/ Mark Shaw
In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible.
Powerbomb: Sell More Cars With Data feat. Lindsey BOOM Shaker
In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise.
#177: A Real Dealer's Field Guide to Content Marketing w/ Lindsey BOOM Shaker
In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise.
Powerbomb: Your Morning Routine Will Help Your Business Grow w/ Ryan Cote
Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible.
#176: Does Traditional Marketing Still Work? w/ Ryan Cote
From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing.
Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss
In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.
#175: Negotiate Like Your Life Depends On It w/ Chris Voss
As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale.
Action-Oriented Leaders w/ Claude Silver
In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.
#174: The Silver Lining of Work Culture w/ Claude Silver
In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains.