EPISODES
Practical strategies for modern retail auto dealers
Alan Schaefer on How to Be a Leader of One
In episode 107, you'll learn how to achieve success faster by governing yourself and controlling your thoughts and outputs.
Coach Micheal Burt on How to Find a Mentor
In episode 106 you'll discover how to find a mentor and what impact having a mentor will have on your career, no matter what industry you're in.
Mark Jennison on How to Turn Life's Challenges into Strengths
In episode 105 you're going to learn about how to leverage your life's challenges and turn them into strengths. Listening to Mark share his story, you'll be inspired to identify ways that you can live the best version of your life as possible.
Amy Bannor on How to Provide a Transparent and Fun Car Buying Experience
In episode 104 of the show, Amy is going to take you on her journey from newbie to seasoned sales professional and let you in on the lessons she's learned in between.
Elise Kephart on Video Sales and Follow up Strategies
In episode 101, Elise walks you through the ins and outs of using video as a sales and follow up strategy to win more deals and provide an exceptional customer experience.
Marcus Sheridan talks about How to Market Your Dealership in the 21st Century
In this episode of DPB, you'll hear Marcus share some fascinating insights into how you can market your dealership in the 21st century.
How to Disrupt a Male Dominated Industry (Season 5 finale) with Patrice Banks
In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works.
Social Media Sales Tips with Lon Safko
In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works.
The Art of Stress-free Productivity with David Allen
When it comes to getting things done, there is no one else on the planet better equipped to share insights than David Allen.
Minisode Monday #3: Instagram Tips for Car Sales Pros
On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring the one and only Sue B. Zimmerman.
David Villa Direct Mail Marketing Tips
In Episode 96, David Villa from Imperial Press Direct shares some of his best insights about direct mail and the important role it plays in your advertising and marketing mix.
How to 10x Your Facebook Ads ROI with Molly Pittman from Digital Marketer
In episode 95 of The Dealer Playbook, Molly shares ideas about how you can 10x your Facebook ads ROI, ramp up your dealership business, and dominate in your market.
Minisode Monday #2: Facebook Pages vs. Facebook Profiles | Which one should you use?
In this episode we're going to explore the difference between Facebook business pages and Facebook profiles. More importanatly, we're going to look at the pros and cons of each, to help you decide where to focus your brand building energy.
Kathi Kruse on How to Get More Out of Facebook
In this Minisode, Michael shares some insights into how you can get more focussed on achieving results at lightning speed.
Minisode Monday #1: How to Achieve Your Business Goals Faster
In this Minisode, Michael shares some insights into how you can get more focussed on achieving results at lightning speed.
Ryan Stewman (aka Hardcore Closer) on How to Negotiate and Close a Car Deal
In Episode 93 of The Dealer Playbook, Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.
Dealer Nathan Hays Explains How to Become The Top Salesperson in Your Community
In episode 92 of The Dealer Playbook, Car Dealer Nathan Hays takes you on his journey from being a greenie in the car biz, to being nick-named, "Mayor of Carville" by his colleagues.
Gary Vaynerchuk on Personal Motivation and How to Succeed in a Cluttered Market
Gary Vaynerchuk is one of the most prominent Entrepreneurs of the 21st century. As the founder and CEO of VaynerMedia, a 700+ person digital marketing agency, Gary has learned a thing or two about starting and growing a business.
Mat Koenig on How to Lead Human Beings in the Digital Age
In episode 90 of The Dealer Playbook Podcast, Michael Cirillo and Mat Koenig discuss how you can lead human beings in the digital age so that it's a win/win for everyone.
Jim De Luca on How to Adapt Your F&I Process for the Digital Age
According to our guest, Jim De Luca, Vice President of The Digital Road to a Sale, the sales, and finance processes are very siloed and don't work well together. Most dealerships are focused primarily on creating a streamlined sales process but leave F&I to sit in the shadows.