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Jaylissa Lea has a background in clinical psychology, neuro-linguistic programming, and hypnotherapy and utilizes those disciplines to help her clients create powerful brands.

In this episode, you’ll learn how to create a personal brand within the car dealership so that you can impact your customers and community in a positive way.

Jaylissa teaches that brands are more than fancy logos or catchy slogans. Whether you are a dealership owner, manager, or car sales professional, your brand embodies your value system and mode of operation.

A personal brand in the car business is more about what customers can expect with every interaction and helps keep your dealership at the top of their minds whenever they are in the market for a different vehicle.

Enjoying the show? Leave a rating and review here: https://podcasts.apple.com/podcast/the-dealer-playbook/id857094979

Connect with Jaylissa Lea:

Instagram: https://www.instagram.com/jaylissalea
Clubhouse: https://www.clubhouse.com/@jliss.lea
Website: https://www.jaylissa.com

Connect with Michael Cirillo:

LinkedIn: https://www.linkedin.com/in/michaelcirillo
Facebook: https://www.facebook.com/michaelcirillo
Instagram: https://www.instagram.com/michaelcirillo
Website: https://www.thedealerplaybook.com


FlexDealer
You’ve tried so many different things with your marketing but the dots never align.

Your current agency sends you a fancy report but you have no clue what it means…

That’s why more dealers are choosing to partner with FlexDealer. They’re the creative marketing people behind some of the auto industry’s most envied brands.

“Flex takes an approach unlike others I’ve ever experienced, and I can honestly say that I trust you guys. It’s a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I’m so grateful! – Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer’s free, immediate website audit. Visit www.flexdealer.com/website-audit

Noteworthy Topics from this Episode:

3:09 – What is the #1 mistake people make when it comes to building a personal brand for themselves?
5:10 – What is the best first thing we can be doing to build a foundation for our personal brand?
9:28 – Why do you think people struggle presenting themselves authentically?
13:37 – Prepare to go through the identity loss process.
15:38 – Gaining confidence.
19:56 – What are some questions we can be asking ourselves to get a deeper understanding of what our purpose is?
30:57 – What are some searching type questions I could be asking myself to push my brain in the right direction with personal branding?

Connect with The Dealer Playbook: