Mike Draper, the former SWAT police officer and Air Force vet is making waves as a viral content creator and social strategy expert. His MBA mind, coupled with experience in real estate and mortgages, has enabled him to decode the secrets of social media success. Building a social channel with over ...

Judi Fox has mastered the ability to grow and monetize brands on LinkedIn. She’s the founder of The LinkedIn Accelerator, a brand and video marketing strategist, and a public speaker. What we discuss with Judi Fox: How car sales professionals and car dealers can leverage LinkedIn to grow t...

Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership. What we discuss with Bob Lanham: It’s not about running a few Facebook ads or Google ads with a dash of Tik-Tok – Bob s...

There is a fixed belief in the retail car business that one must be active on all social platforms. In this episode, Audi Brand Specialist, Jennifer Worsley reveals why she chooses only to use Instagram, and how you can leverage the platform to grow your brand in car sales.  Among some of he...

Is it possible to get results from social media branding? In this week's minisode, Jeff Hunter shares what it takes to put in an honest effort and see results....

While content creation can be time consuming, it still proves to be one of the best ways to move customers through the value journey to a purchase decision. In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing ...

Many car dealers and sales professionals have a love/hate relationship with social media. They either love it because they know for a fact that it has helped them generate new business, or they hate it because they've tried everything, and nothing seems to work.  In today's episode, ...

Facebook Marketplace is one of the newest ways to market your vehicle inventory online, but why aren't all dealers experiencing the same or similar results with it?  Today we're talking all about how to get the most of your Facebook Marketplace listings and what you need to consider ...

 Creating a fresh social platform marketing approach can seem daunting, especially if you're starting over or want to try something new. In this powerbomb episode, social media marketing expert, Sarah McIntyre provides an inside glimpse into how she helps her global clients get started....

 Sarah is a leading Australian social media practitioner who works for global brands and small startups to develop and deploy tactical social media strategies. In this episode of The Dealer Playbook, Sarah shares creative ways that retail car dealers can leverage social media with limited res...

Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media. ...

As one of the UK's most trusted social media advisors, Mark Shaw developed a name for himself by being a regular on the BBC and Skynews.   In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of...

Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the ...

Facebook Canada Autos Team covers a lot of ground helping retail car dealers get the most out of the platform and all of its features. Joining Michael is Brian Sencich from Facebook Canada Autos team to share ways that dealers can make the most out of the tools and resources available. They also d...

LinkedIn's popularity continues to rise amongst business professionals, but not just as a place to connect with people you've never met. There is a real opportunity to leverage the platform in a way that will grow your dealership and personal brand. AJ Wilcox is listed as one of 2018's...

Social Media expert, Shama Hyder is an entrepreneur, author, an international keynote speaker, and a web and television personality. She also knows how to use social media to make big things happen.   In episode 112, you're going to learn how to build momentum on social me...

Jamie Shanks is a world-leading Social Selling expert, responsible for pioneering the space. He's trained 1000's of sales professionals all over the world to sell more using social media.   In episode 117, you'll hear first hand what you can do to generate leads and busin...

Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible.   Check out http://www.thedealerplaybook.com/98 to get access to Lon Safko's social media selling tips.  In this episode, you're going to hear Lon talk about th...

Instagram is a powerful marketing tool for building your personal brand.  On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring the one and only Sue B. Zimmerman.  Sue is a power player when it comes to Instagram Marketing. Her I...

You've probably noticed how much content we're pumping out about Facebook. That's because we've been getting a TON of questions about how to get the most out of the social network.  Molly Pittman, VP of Digital Marketer, is one of the world's leading experts when it comes...

Welcome to episode 2 of Minisode Monday.   In this episode we're going to explore the difference between Facebook business pages and Facebook profiles. More importanatly, we're going to look at the pros and cons of each, to help you decide where to focus your brand building ener...

In this session, we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer. Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over 500,000 subscribers,...

Jon Loomer is a Facebook marketing coach, author, speaker, and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007.  In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced str...

Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course), and author of the #1 e-book Instagram Basics for your Business. She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15, and highly sought-...

Today we are joined by video/digital marketing Jedi Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder! Now, team, DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is s...

In this session we sit down with someone from the trenches, someone still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Me...

In this powerful session, the DPB team Michael Cirillo & Robert Wiesman chop it up with the founder of social media & SEO dealer consulting firm Dealer Authority, Mr. JD Rucker. Not only is JD Rucker as dialed in as they come when it comes to the latest in social media best practices, but...

Gary Vaynerchuk is a leading social media expert who grew his family business from $3 million to $65 million in three years. Today, he's the founder of Vaynermedia, a prominent media agency. Gary Vaynerchuk is the author of the NY Times bestseller, "Jab, Jab, Jab, Right Hook" which ...