Welcome to this special solo episode, as I celebrate ten years of unforgettable moments; I can't thank you enough for always being here with me every Thursday. Ten years ago, I took a leap of faith and launched the Dealer Playbook Podcast. From the nerve-wracking moment of hitting "publish" to the surreal experience of seeing our show hit "New and Noteworthy" on iTunes within 48 hours, it's been an incredible journey. 

In this episode I sit down with Hank Ebeling to uncover the secrets of turning customer service into a formidable competitive advantage. Hank passionately discusses why exceptional customer service is the best marketing strategy a business can have. He argues that many business owners underestimate the power of outstanding service as a competitive advantage.

Tustin Ulrich is the General Sales Manager at Roper Kia. In this episode, we discuss his inspiring journey of self-improvement, leadership, and maintaining balance in a demanding industry.

In the episode I'm thrilled to be joined by James Ricci, President of Roy Foss Automotive Group, a leading dealership group consistently recognized for its innovation and customer focus. As President of Roy Foss Automotive Group, he oversees a network of dealerships known for their commitment to providing exceptional customer experiences and embracing cutting-edge technologies.

In the episode Joe provides invaluable insights into the challenges faced by dealerships in adapting to digital retailing. Drawing from his extensive experience, Joe articulates the disconnect between the promise of digital retailing and its practical implementation, highlighting the need for solutions that streamline the car-buying process while enhancing the customer experience.

In the episode with Gary Weiland, we delve deep into his inspiring journey of overcoming adversity. We start by discussing the pivotal moment when Gary, a firefighter, faced unexpected complications after knee surgery, leading to the eventual amputation of his leg due to the cutting off of blood flow to his foot.

In this episode I sit down with Steven Posner, the CEO of Putnam Leasing Company, to dive into the intricacies of the exotic car market. Our conversation covers a wide range of topics, starting with the resilience of the exotic car market amidst volatile economic conditions.

Katie shares her personal journey from a disastrous car-buying experience to becoming a leading voice in customer experience. Her encounter with six dismal dealerships sparked a quest to understand and transform the automotive industry's approach to female consumers.

A focal point of our conversation centered on the importance of cultivating a thriving workplace culture as a driver of organizational success. Gabi shared insights into her leadership philosophy, emphasizing the value of clear communication, active listening, and fostering a sense of belonging among team members.

In this episode, I sit down with Steve Whitlock, the president of Innovation Financial Services, to explore the fascinating journey of automotive entrepreneurship. We dive into Steve's unique background, starting from his days as a firefighter to his eventual transition into the car business. Steve shares insights into how his diverse experiences shaped his path, showcasing the unexpected twists and turns that led him to where he is today.

Glenn Pasch, an industry veteran with a penchant for data-driven insights and a logical approach to marketing, brings decades of expertise in digital marketing and dealership strategies. As the brains behind PCG Digital, Glenn has empowered countless dealerships to optimize their marketing efforts and unlock hidden sales potential.

In an industry often associated with high-pressure sales tactics, Alex emphasizes his commitment to creating an unforgettable experience for customers, emphasizing a no-pressure sales approach and a welcoming atmosphere.

In an industry often associated with high-pressure sales tactics, Alex emphasizes his commitment to creating an unforgettable experience for customers, emphasizing a no-pressure sales approach and a welcoming atmosphere.

Emphasizing the need to craft a clear and inviting journey for potential buyers, we dissect the common pitfalls, such as an over-reliance on third-party leads, and champion the approach of personalizing the car buying experience.

Discover the unexpected triumph of certain video genres, the wisdom in granting influencers creative reign, and the crafty strategies employed to captivate a diverse social media audience.

We're tearing apart the myths that big tech wants you to believe about sales attribution, and giving you the straight talk on where your marketing efforts aacre really landing.

Have you ever wondered how a personal crisis might just be the catalyst for a profound transformation in how you lead your team? That's the story Scott Greenberg, author of "Stop the Shift Show," brings to our table as we unravel the potential of culture within organizations.

Ever wondered about the global impact of automotive fraud? Matas sheds light on the mission of the Association of Automotive Intelligence, an initiative aimed at combating fraud and protecting consumer interests on a global scale.

Dave sheds light on the challenges businesses face when Google, once a reliable partner, undergoes drastic changes in its support system and ad platform.

As cookies crumble, we dissect how industry players can harness pattern recognition and data analysis to stay in the driver's seat.