EPISODES

Practical strategies for modern retail auto dealers

Kyle Mountsier: The Car Business Is a People Business
Michael Cirillo Michael Cirillo

Kyle Mountsier: The Car Business Is a People Business

Kyle Mountsier is a partner at ASOTU, the first dealer-owned media outlet in the history of the car business. He is also the founder of Contagious Auto, a firm that helps dealers create and build innovative marketing teams.

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Bill Parlaman: How to Collect And Leverage Your Own Data
Michael Cirillo Michael Cirillo

Bill Parlaman: How to Collect And Leverage Your Own Data

Bill Parlaman is the CMO at FullThrottle.ai, a company that generates and transforms 1st party household data for agencies, media, and brands. His experience from both within and out of automotive has granted him unique insights into how dealerships can be self-reliant in the ever-expanding digital landscape.

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This Ad Won The Super Bowl w/ Whit Norrad
Michael Cirillo Michael Cirillo

This Ad Won The Super Bowl w/ Whit Norrad

There's one time of year that we actually look forward to commercials, and that time of year is Super Bowl Sunday. It's a time when advertisers pull out all the stops and put forward their best effort to create a 30 second spot that captures attention, makes viewers feel something, and hope that whatever it is that they're promoting sticks.

We got a lot of what we expected from the commercials. The usual celebrity placements, cinematic flair, humor, and of course car commercials.

But there was a clear winner of the Super Bowl commercial this year, and their pitch was brilliant and simple.

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Chris Potgeiter: Be Proactive
Michael Cirillo Michael Cirillo

Chris Potgeiter: Be Proactive

Chris Potgieter is the Product Marketing Manager at automotiveMastermind and joins the show to express the importance of dealers being proactive in creating loyal customers. The pandemic has demonstrated our ability to react to unforeseen circumstances, but similar to automakers, it's time to be more proactive in anticipating customer needs and adapting the the evolving demands of the market.

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Liza Borches: How Dealership Culture Drives Bottom-Line Sales
Michael Cirillo Michael Cirillo

Liza Borches: How Dealership Culture Drives Bottom-Line Sales

Liza Borches is the CEO of the Carter Myers Auto Group and is a shining light in the retail auto industry when it comes to culture, leadership, and thought-leadership. With several rooftops (and expanding) and hundreds of employees, Liza has proven that a healthy work environment can, in fact, drive more bottom line sales.

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Dave Farrow: Hack Your Brain For Ultimate Performance
Michael Cirillo Michael Cirillo

Dave Farrow: Hack Your Brain For Ultimate Performance

Dave Farrow is a two-time Canadian Guinness World Record holder for most decks of playing cards memorized in a single sighting. His trademarked "Farrow Method" is helping business teams perform at turbo-charged levels and was even the subject of a double-blind study at McGill University. The retail auto industry tends to get caught up in the hype of breaking news and what's happening today. From big data to Web 3.0, the true winners are those who improve themselves so that they are better equipped to leverage what's happening in the world. From providing better customer experiences to building sales relationships that increase lifetime value, that's the true crux of what we discuss with Dave in this episode.

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Top Traits Of A BDC Director
Michael Cirillo Michael Cirillo

Top Traits Of A BDC Director

Durran Cage, founder of Cage Automotive, explains the best way to identify who to hire as a BDC director. If your dealership is thinking about establishing a business development center, it may not be as easy as promoting your top performing car sales professional.

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Durran Cage: Your Dealership's Future Success Depends On It
Michael Cirillo Michael Cirillo

Durran Cage: Your Dealership's Future Success Depends On It

Durran Cage has spent over 19 years in the retail automotive industry serving in various capacities, including OEM District Sales Manager, High-Performance Internet Director and GSM, and Digital Retail Consultant. Today he's focused on helping dealers improve their online customer experience through his company Cage Automotive, which is deep ly rooted in dealers fostering healthy employee experiences first.

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Happy New Year
Michael Cirillo Michael Cirillo

Happy New Year

What a year! 2021 had many ups and downs; many experiences that left us shouting hooray and others that left us scratching our heads.

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Micheal Burt: Grow Your Car Sales Customer Base
Michael Cirillo Michael Cirillo

Micheal Burt: Grow Your Car Sales Customer Base

In this replay episode, Coach Burt shares how car sales professionals can become people of interest in their communities -- a topic that is hyper relevant to the modern automotive retail landscape.

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Marcus Sheridan: The Revenue Department
Michael Cirillo Michael Cirillo

Marcus Sheridan: The Revenue Department

Marcus Sheridan is the bestselling author of "They Ask, You Answer," and is known for his creative approach to marketing and sales. By leveraging the power of content marketing, Marcus took his local pool installation company from obscurity to a leading national pool and spa company

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Chris Voss: You Can Learn To Negotiate With Anyone
Michael Cirillo Michael Cirillo

Chris Voss: You Can Learn To Negotiate With Anyone

Chris Voss is an internationally-acclaimed negotiation expert, Masterclass instructor, best-selling author, and former FBI hostage negotiator. In this episode replay, Chris shares valuable insights about how anyone can learn to negotiate and create win/win scenarios in business and life.

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Nathan Hays: The Power of Relationship Selling
Michael Cirillo Michael Cirillo

Nathan Hays: The Power of Relationship Selling

Nathan Hays is a car sales professional who has risen to the highest level of the game by building local community relationships. His popular hashtag #AskForNate has become a staple among his clients and has helped generate new car sales opportunities through repeat and referrals.

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George Nenni: Mastering Google My Business For Car Dealers
Michael Cirillo Michael Cirillo

George Nenni: Mastering Google My Business For Car Dealers

George Nenni is the founder of Generations Digital and is a highly-sought after expert when it comes to helping dealers eliminate advertising waste and maximize their marketing dollars. In this episode, George reveals practical tips for dealers to fully utilize Google My Business listings to win more business.

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The Power Of Influence w/ Shaahin Cheyene
Michael Cirillo Michael Cirillo

The Power Of Influence w/ Shaahin Cheyene

Shaahin Cheyene, CEO of Accelerated Intelligence, explains that despite everything going on in the automotive industry today, influence is the most powerful element of driving sales.

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