EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

When To Sell Your Dealership w/ Chris Martinez

As you can imagine, being able to scale your business efficiently has more to do with one's mindset than anything else. A healthy and positive mindset will impact the action that follows.

Read More
Michael Cirillo Michael Cirillo

Chris Martinez: Scale To 1,000 Car Sales

Is selling 1,000 cars per month even possible? Yes... yes, it is.

Chris Martinez is the Executive Director of Sales and Marketing at Jackie Cooper Imports of Tulsa and automotive best-selling author.

Read More
Michael Cirillo Michael Cirillo

The Secret To Selling Anything w/ Jaylissa Lea

The best car sales tactics in the world won't work unless you do. Car sales professionals and dealer owners who take the time to work through their brand will be able to sell anything according to Jaylissa Lea.

Read More
Michael Cirillo Michael Cirillo

Mark McGovern: The Carvana Experience. A Customer Story

Car Dealers around the world have been keeping a close eye on emerging tech companies like Carvana for quite some time. Their direct-to-consumer car purchase model has proven to be a viable option for those who wish to bypass the traditional car dealership experience.

Read More
Michael Cirillo Michael Cirillo

Michael Cirillo: 3 Steps To Creating Your Why Buy Message

Today's car shoppers are more savvy and educated than ever before. That means they require fewer vehicle features and price information (which is easy to find), and more value messaging. They need to know why they should choose your dealership rather than your competitors.

Read More
Michael Cirillo Michael Cirillo

How To Cultivate A Positive Mindset w/ David Long

It's easier to be negative than it is to be positive. Having a positive mindset requires discipline. It requires you to reframe the lens by which you see the world, and that's not an overnight process.

Read More
Michael Cirillo Michael Cirillo

David Long: Mindset Over Tactics

The real change-makers in the retail auto industry all have one thing in common. They believe and deploy the power of a positive mindset before any job-specific tactics. Isn't it ironic? Those who focus strictly on tactics never seem to get a head while those who have a positive, willing, and committed mindset tend to rise the leaderboard consistently?

Read More
Michael Cirillo Michael Cirillo

Brian Kramer: How To Modernize Your Dealership Process

Brian Kramer is the general manager of Germain Toyota of Naples and is the pioneer of the 100% paperless car sales transaction. His work has forged the path in assisting his dealership and others with the digital evolution.

Read More
Michael Cirillo Michael Cirillo

Carla Wade: How BDC's Are Bridging The Gap

As dealerships move into a growing online retailing environment, it's more important than ever to have a process that can bridge the gap between online visitors and in-store customers.

Read More
Michael Cirillo Michael Cirillo

What Is The Rocket Fuel Law? w/ Mike Ciorocco

At the Dealer Playbook, we really believe that all the tactics in the world won't benefit your career in the retail auto industry if you're unhappy, unfulfilled, or have other barriers holding you back from being the best version of yourself that you can possibly be.

Read More
Michael Cirillo Michael Cirillo

Laurie Halter: Grow Your People And Your Profits

Modern car shoppers deserve a modern approach by car dealers. Those within the industry who demonstrate a service-oriented mindset are quickly rising up and standing apart from dealers who are in it to retain gross or increase profits alone.

Read More