EPISODES
Practical strategies for modern retail auto dealers
Laurie Foster: How To Make Business Relationships More Profitable
Laurie Foster is the founder of Foster Strategies and works with car dealerships and vendors to help create more profitable business relationships.
When To Sell Your Dealership w/ Chris Martinez
As you can imagine, being able to scale your business efficiently has more to do with one's mindset than anything else. A healthy and positive mindset will impact the action that follows.
Chris Martinez: Scale To 1,000 Car Sales
Is selling 1,000 cars per month even possible? Yes... yes, it is.
Chris Martinez is the Executive Director of Sales and Marketing at Jackie Cooper Imports of Tulsa and automotive best-selling author.
Stone Soup For You w/ Erikka Tiffani
Tiny Home builder, Kyler Kropf, shares how to build a unique and successful business.
Erikka Tiffani: How To Take Control Of Your Career
Erikka Tiffani is a co-founder of the Women of Color Automotive Network (WOCAN) which was founded to attract, support, connect and empower women of color in the automotive industry.
The Secret To Selling Anything w/ Jaylissa Lea
The best car sales tactics in the world won't work unless you do. Car sales professionals and dealer owners who take the time to work through their brand will be able to sell anything according to Jaylissa Lea.
Jaylissa Lea: How To Grow Your Personal Brand
Jaylissa Lea has a background in clinical psychology, neuro-linguistic programming, and hypnotherapy and utilizes those disciplines to help her clients create powerful brands.
Mark McGovern: The Carvana Experience. A Customer Story
Car Dealers around the world have been keeping a close eye on emerging tech companies like Carvana for quite some time. Their direct-to-consumer car purchase model has proven to be a viable option for those who wish to bypass the traditional car dealership experience.
Michael Cirillo: 3 Steps To Creating Your Why Buy Message
Today's car shoppers are more savvy and educated than ever before. That means they require fewer vehicle features and price information (which is easy to find), and more value messaging. They need to know why they should choose your dealership rather than your competitors.
How To Cultivate A Positive Mindset w/ David Long
It's easier to be negative than it is to be positive. Having a positive mindset requires discipline. It requires you to reframe the lens by which you see the world, and that's not an overnight process.
David Long: Mindset Over Tactics
The real change-makers in the retail auto industry all have one thing in common. They believe and deploy the power of a positive mindset before any job-specific tactics. Isn't it ironic? Those who focus strictly on tactics never seem to get a head while those who have a positive, willing, and committed mindset tend to rise the leaderboard consistently?
Why Culture and Decentralized Leadership is a Must w/ Brian Kramer
There is a massive shift coming to the retail automotive industry, and dealers need to wake up and focus on what matters most if they want to weather the storm.
Brian Kramer: How To Modernize Your Dealership Process
Brian Kramer is the general manager of Germain Toyota of Naples and is the pioneer of the 100% paperless car sales transaction. His work has forged the path in assisting his dealership and others with the digital evolution.
Key Components That Will Enhance The Car Shopping Experience w/ Carla Wade
Dealership BDC reps play a key role in bridging the gap between the online car shopping experience and the in-store experience.
Carla Wade: How BDC's Are Bridging The Gap
As dealerships move into a growing online retailing environment, it's more important than ever to have a process that can bridge the gap between online visitors and in-store customers.
What Is The Rocket Fuel Law? w/ Mike Ciorocco
At the Dealer Playbook, we really believe that all the tactics in the world won't benefit your career in the retail auto industry if you're unhappy, unfulfilled, or have other barriers holding you back from being the best version of yourself that you can possibly be.
Mike "C-Roc": How to Turn Setbacks Into Rocket Fuel
How do you behave when things don't go your way? Maybe you didn't hit the number of vehicles sold that you were hoping, or you got passed up for the open management position at the dealership?
The Secret To Growing Business w/ Laurie Halter
The secret to growing in business is to not have clients but to have people you consider friends. People that you can enjoy a long-term relationship with.
Laurie Halter: Grow Your People And Your Profits
Modern car shoppers deserve a modern approach by car dealers. Those within the industry who demonstrate a service-oriented mindset are quickly rising up and standing apart from dealers who are in it to retain gross or increase profits alone.
How to Overcome Limiting Beliefs in Business w/ Alex Flores
Limiting or fixed beliefs are holding many professionals back from achieving the success they want. Alex Flores, prominent car dealer and leadership coach shares some of the most common.