EPISODES
Practical strategies for modern retail auto dealers
Alex Flores: From Selling 216 Cars to 762 Per Month!
Alex Flores is the dealer principal and GM of Capitol Chevrolet, Seguin Chevrolet, and has led both stores to unprecedented growth. Prior to Alex Flores's tenure, Capitol was selling 216 cars per month, but once he stepped in, that number rose to a whopping 762 cars per month.
How to Maintain Perspective In The Grind w/ Coach Isaac
Like stoplights on the road. You know where you're going and why you're going there, but there are certain laws that you have to obey to get to your desired destination.
Isaac Brown: How To Perform At Peak Levels, Consistently
Coach Isaac Brown, a former NFL, and CFL athlete is the strength and conditioning coach for the Hamilton Tiger-Cats. He helps his players perform at peak levels both on and off the field by developing healthy habits and routines.
Break-Free From Your Comfort Zone w/ David Spisak
It's easy to get stuck doing what you've always done to alleviate the discomfort of trying something new.
David Spisak: How Culture Can Grow Your Dealership More Than Marketing
David Spisak has 27 years of retail automotive experience during which he owned and operated single point stores and large groups. He was the operator of Smythe European, a Mercedes-Benz dealership that generated a whopping $23.7 million in NET profit.
How Tech Can Help Build Better Relationships w/ Brian Miller
When we fast-forward and look at technology today, Brian Miller suggests that its best use is to help build better relationships with customers.
Brian Miller: How To Improve Customer Experience With Technology
We have a love/hate relationship with technology in the retail auto industry, but it doesn't have to be that way. For years we've either relied too heavily on technology and bypassed the essential human needs of the car shopper.
Take Your Hiring Process to the Next Level w/ Jeff Morrill
The language of your recruiting ad can have a tremendous impact on the quality of candidates you receive for career opportunities at your dealership.
Jeff Morrill: How This Car Dealer Finds The Right Employees
Jeff Morrill is the co-founder of Planet Suburu and author of "Profit Wise - How To Make More Money In Business By Doing The Right Thing." He's a successful businessman with investments generating well over $100 Million/year.
Break Free From The Daily Grind w/ Steven Kuhn
In order to break free from the daily grind, it's important to clearly define our true identity. Not our job-related identity per se, but more so the value we bring to the world. Oftentimes we define who we are by our job title or role within an organization when the truth is that we are so much more than that.
Steven Kuhn: The Best Way to Become an Epic Leader
Each of us is a leader. Whether we are selling cars, detailing them, or someone with a management title. The point of leadership is to help create more leaders, and in that regard, we each have a similar responsibility to demonstrate follow-worthy behavior.
The Best Way to Create Life-Long Customers w/ Nicole Atanosoaie
It should come as no surprise that the best way to create life-long customers is to go over and above for them. In this segment, Nicole Atanosoaie shares how she does that through her sub-prime and special finance company, Right Turn Auto Credit.
Nicole Atanasoaie: The Best Way to Setup a Subprime Department
There's no doubt that subprime financing is a great opportunity for both car shoppers that need it and dealers that can properly offer it.
Do Car Shoppers Want Online Car Buying? w/ Lissette Gole
Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge in interest from car shoppers who are willing to forego the dealership.
Lissette Gole: How to Manage Today's Digital Car-Buying Landscape
Wouldn't it be nice to know exactly how car shoppers move through the buying journey? In this episode, Lissette Gole, Head of Automotive Retail at Google joins the show to walk through key insights from Google's most recent car-buying research.
What We Got Wrong About Branding w/ Paul J. Daly
Branding is one of the best ways to scale your reputation, but we must decide what reputation we want.
Paul J. Daly: How to Build Your Brand
Branding is not a logo or your marketing efforts or the fancy showroom you just updated. It's so much more.
Why Last-Click Attribution Is Flawed w/ Bob Lanham
In a last-click attribution model, whoever drove the lead gets the credit for creating it. To date, that's how most 3rd party vendors have tried to validate their worth, however, the model is flawed.
Bob Lanham: Creating a Full-Funnel Dealership Marketing Strategy
Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership.
How to Become a Leader w/ Chris Gronkowski
Chris Gronkowski shares his wisdom about going from team member to team leader. While he pulled many valuable lessons about business during his time in the NFL, he admits that leading a team and being a member of a team are two very different disciplines.