EPISODES
Practical strategies for modern retail auto dealers
Chris Gronkowski: How to Grow Your Business in a Saturated Market
Former NFL Athlete, Chris Gronkowski, knows a thing or two about competition. Having played for the Dallas Cowboys and Indianapolis Colts, his wisdom about going "all in" has direct application to business.
Does Email Marketing Still Work? w/ Erik Huberman
Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%.
Erik Huberman: How to Develop a Strategic Marketing Plan
Erik Huberman is the founder of Hawk Media, the fastest growing marketing agency in the United States. He shares the ins and outs of what dealerships should consider when developing a strategic marketing plan.
Why Selling Cars On Social Is a Bad Idea w/ Melanie Borden
Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days.
Melanie Borden: How To Get Better Engagement On Social Media
Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical.
Why Consistency Matters In Content Creation w/ Adley Stump
Without the right content creation process and mindset, it would be easy to give up. Adley created video content for 8 1/2 years before people paid attention. She had some wins and losses along the way, but the compounding effect of creating content consistently is what has helped her win.
Adley Stump: How To Create Video Content That Car Shoppers Keep Watching
Adley Stump (aka ADLEY TV) is best known for her fun-loving Facebook video content that generates over 180 million views per week. If you're on Facebook, chances are you've seen one of her videos.
Matthew Mottola: What Is The Future Of Work?
Matthew Mottola, the author of The Human Cloud, shares his vision for the future of work. We discuss how the pandemic has accelerated performance or outcome-based work and how employers should focus on remote and independent workers to offset traditional employee costs.
How To Speed Up The Delivery w/ Tony Whatley
What would happen if you had to pay your customer $100 every 10 minutes you go over a 45 minute vehicle delivery?
Tony Whatley: Scale Your Dealership Business
Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community that grew into the largest of its kind, with over 300,000 registered members.
5 Steps To Accelerate Growth w/ David Wood
David Wood shares five tips that will accelerate your growth and help you get focused results quickly.
David Wood: Double Your Business By Focusing On Less
Over the last 20 years, David Wood has helped individuals and companies focus on what matters, get there faster, and be extraordinary. In this rapid-fire session, David explains five ways that your dealership can tackle your biggest challenges, get more focused, and stand out in the market as a clear leader.
For The Car Buyers Who Settle For Nothing Less Than Creative Dealerships w/ Nir Bashan
You can dramatically increase profitability for your dealership when you start thinking creatively about the value you offer your audience.
Nir Bashan: The Secret of Creativity At Work Revealed
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals worldwide how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity.
Nir Bashan: The Secret of Creativity At Work Revealed
Data overload is killing the profitability of dealership marketing activities. The reason for that is simple. More data triggers our human instinct to rely on muscle memory and revert to the marketing activities for which we are most comfortable.
Why Data Overload Is Killing Marketing Profits w/ Jeremy Anspach
Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that's what led him to developing the PureCars platform - which shows dealers how to maximize profits from their marketing efforts.
You Have To Out Analog The Digital w/ Guy Kawasaki
The pandemic forced businesses to innovate and discover new ways of helping customers. Guy Kawasaki shares his off-the-cuff advice about how dealerships can provide the best possible customer service amidst the digital retail conversation.
You Have To Out Analog The Digital w/ Guy Kawasaki
Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands.
Guy Kawasaki: Did Michael Just Help Him Buy A Car?
Business leaders have the responsibility of setting the tone for healthy workplace environments, and that includes paying special attention to diversity and inclusion.
How Leaders Set The Tone For Diversity And Inclusion w/ Don Romano
Don Romano is the CEO of Hyundai Canada and shares his insights about how leaders can promote and encourage a car business's growth culture. He gives an inside look into how Hyundai Canada operates and provides advice about an opening for retail dealers to improve their operations.