EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

Powerbomb: Can Your Past Help Define Your Future? w/ Scott Simons

Scott Simons, Dealer Principal at CMA Valley Dealerships has a contagious optimism that acts as the foundation for how his dealerships serve in the community. In this episode, listen to Scott's story, and how it has played a role in helping him develop who he is today. 

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Michael Cirillo Michael Cirillo

Friday Fire: What Elon Musk Said

Think about what's in your control, and what you can do to take bigger, bolder, and more calculated actions as you fight to achieve your definition of success. Whatever you do, be the actor - not acted upon.

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Michael Cirillo Michael Cirillo

Wednesday Word: Attraction

In today's episode of the show, Michael Cirillo and David Bradley investigate how you can grasp the deeper meaning of the word attraction, and how you can apply it to your career in the retail auto industry.

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Michael Cirillo Michael Cirillo

Don't Wait, DOMINATE!

Michael shares advice written in his #1 best-selling book, "Don't Wait, DOMINATE!" which are as relevant (if not more) today as when the book was first published. If your dealership wants to stand out rather than get lost in the mix, it's important to make sure you evolve with the demands of the market, not necessarily other competing dealerships.

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Michael Cirillo Michael Cirillo

Powerbomb: What's The True Cost?

In today's powerbomb episode, Michael and Juan explore what expenses should be tracked in order to get a clearer picture about profitability and expenses.

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Michael Cirillo Michael Cirillo

Friday Fire: What William Clement Stone Said

How many times have you written off a deal because it was too easy to blame the deal going south on a grumpy customer? What about a "tire kicker", "know-it-all", or the miscellany of nicknames we assign those that don't see very interested in working a deal? 

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Michael Cirillo Michael Cirillo

Wednesday Word: Energy

In today's episode of The Wednesday Word, Michael Cirillo and David Bradley discuss the importance of energy and how you kind tap into unlimited amounts of it. 

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Michael Cirillo Michael Cirillo

Your Dealership Needs A Mission

Sure, talking about the importance of a corporate mission isn't as sexy sounding as the silver bullet promise of instant results, but there's a reason why some dealers make big money for longer while others seem to struggle month after month. 

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Michael Cirillo Michael Cirillo

Powerbomb: How OEMs Can Help With CPO

What do you think? Should the OEMs release incentives to make purchasing CPO vehicles more enticing to car shoppers? Would it help your dealership? 

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Michael Cirillo Michael Cirillo

Friday Fire: What Tiffani Bova Said

In this episode of Friday Fire, Michael shares his commentary about Tiffani's famous quote, "How you sell matters. What your process is, matters. But how your customers feel when they engage with you matters more."

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Michael Cirillo Michael Cirillo

Jasen Rice: Used Cars Are The Saving Grace

In today's episode of The Dealer Playbook podcast, Jasen and Michael talk about the reality that the used car market may just be the saving grace the retail auto industry needs to recover from the COVID-19 pandemic. 

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Michael Cirillo Michael Cirillo

Wednesday Word: Skill

In today's Wednesday Word, Michael Cirillo and David Bradley discuss the meaning of the word "Skill" and how you can apply to your career in the car business.

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Michael Cirillo Michael Cirillo

Powerbomb: How to Adapt To Today's Consumer w/ Robert Karbaum

The retail automotive industry is filled with buzzwords and buzz-topics. Just a year ago (at time of recording this), the topic of disruption was the craze. Today, it's digital retailing. If you're listening to this at time of publish or some time in the future, it's almost certain that there will be many more buzz topics to digest.

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Michael Cirillo Michael Cirillo

Friday Fire: What Oprah Winfrey Said

Oprah Winfrey is one of the most iconic female business leaders and media magnates of all time. Her empire is vast, her influence; profound. She has impacted millions of men, women, and children many times over and continues to spread her positive message. 

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