In this episode of The Dealer Playbook, you'll learn why the word "Mindset" is so important, and how you can shift your mindset to produce amazing results in your career and life. 

In today's episode, Michael breaks down a concept that will help you grow your car sales like crazy while also building relationships of trust. When it comes to perpetual growth, VAFU will help create an endless stream of repeat and referral business while making you the trusted brand of choice in your community. 

In this episode of The Dealer Playbook, Michael Cirillo and Frank J. Lopes explore what the power of consistency, if following a strategy, can do for your dealership, especially as we seek to rebuild from the COVID-19 pandemic.

President Barrack Obama has a famous quote that speaks to the simplicity and effectiveness of building hope, and building a legacy. Retail car dealers have an amazing opportunity within their community to reach out and exemplify the power of service, building hope, and building relationships of trust through serving others. 

Frank J Lopes is known for his straight-shooter, no-nonsence approach to organizational achievement. In this episode of the podcast, Frank and Michael discuss concepts that he shares in his new book, "The 7 Minute Setup" and how dealerships can use this time (during COVID-19) to focus on what matters most. 

The biggest difference between those that succeed and those that remain still is the topic of today's Wednesday Word. When you look at GOAT athletes like Michael Jordan or Wayne Gretzky, they tend to have one thing in common - discipline.

In today's episode, Michael shares his ideas about what dealerships should be doing now; where they should focus their marketing attention, and what makes sense now that dealerships around the world are opening their sales departments post COVID.

Be sure to click that subscribe button and leave an honest review!

If you've been struggling to recognize the abundance in opportunities during this global pandemic, it's time to start thinking in terms of freedom. Will you be affected by it, or will you adjust your actions to deflect "a particular undesirable thing continually?" 

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review!

There's no doubt that COVID-19 has had a tremendous impact on retail dealers' ability to sell vehicles. Having said that, there are still activities with which you can engage in order to keep potential and current customers engaged, and fortify the relationship. That's the approach that Greg Churchill is taking at his three dealerships, among other things. 

In today's Friday Fire, Michael shares an inspirational quote from Martin Luther King Jr. which accurately depicts how much control you maintain if you're able to shift your perspective.

Greg Churchill has the unique vantage point of operating dealerships in the United States and Canada. Three different regions, with three different regulatory responses to the COVID-19 pandemic. With magnetizing positivity and optimism, Greg shares his wisdom and perspective about what his operation is doing to adapt, evolve and innovate during the downtime. 

What is your dealership doing to gain an advantage during times of uncertainty? Sure, COVID-19 rocked our industry, but there are still actions you can take each day to ensure that your rebound is strong and innovative. Defined as "a condition or circumstance that puts one in a favorable or superior position," the word advantage perfectly explains the opportunity that today's scenario has provided each of us in the car industry.

Michael shares his top three tips that can help anyone deal with information overload, get more clarity, and move forward with intention.

In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing your old content to maintain omnipresent for your audience.

In today's Friday Fire episode, Michael Cirillo shares a quote that is especially applicable to retail auto dealers during the uncertain market condions related to COVID-19.

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve. 

In today's uncertain economy, it's more important than ever to be able to think clearly; to pause when needed to make sure that you can leverage your wisdom. The wisdom you have gained from experience; past downturns in the market can help you formulate the precise actions you must take to not only get through today's challenges but thrive on the other side.

Are you feeling stressed because you're not quite sure how to promote your dealership during these crazy times? The DPB community has been pouring over their quesitons, and it today's episode Michael Cirillo shares three steps you can take to attract, engage, and convert vehicle buyers at lightning speed.