EPISODES
Practical strategies for modern retail auto dealers
Friday Fire: What Michael Jordan Said
Are you afraid of failure? Are you hesitant to try new things or execute on new ideas because you aren't sure how things will pan out? Perhaps you feel a lot of pressure from senior leaders or co-workers. Whatever the case may be, this quote from Michael Jordan will hopefully shift your paradigm and unleash the inner beast!
David Steinberg: Eliminate Customer Friction
In this episode, pay close attention to what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.
Wednesday Word: Attitude
Having a positive attitude is essential to achieving success and enjoying life. Luckily, your attitude is a choice; it's within your control. The retail auto industry will take you through a range of emotions, both high and low. Having the right attitude will help you achieve accelerated success and leverage opportunities or get stuck in the status quo.
The Next BIG Marketing Strategy In 2020
The retail auto industry loves a good "buzz" topic in which to sink our teeth. That's why today's episode is all about the next BIG thing that will help you keep the attention of your target audience and dominate in 2020. You're going to be shocked at how INFRONT of your face this is!
Powerbomb: Does Your Process Match The Customer? w/ Xax Berry
As painful as it might be to hear, it's important to understand things from the customer's point of view as well as from your own. Sure, you need to sell vehicles, but does your process align with the different affinity programs that you're involved with?
Friday Fire: What Grant Cardone Said
I recently returned from Grant Cardone's 10X Growth Conference 2020 in Las Vegas, and was impressed by what Grant had to say about the importance of getting attention. Listen to this Friday Fire episode to learn about what Grant Cardone had to say.
Customer Profile: Xax Berry, Veteran and Healthcare Pro
In this episode of the podcast, we're going to look at the car purchase journey from the perspective of a customer, Xax Berry. Xax is a veteran and now a healthcare professional residing in Utah, USA.
Wednesday Word: Plan
One of the biggest challenges that auto dealers face; perhaps the reason why many continue to struggle, is because they fail to plan. The old way of doing things has led many to being underprepared for the new way of car shopping that customers expect. That's why this week's Wednesday Word is PLAN.
The Lack Of Gratitude Is Killing Your Career
In today's episode, Michael shares why the lack of gratitude might be killing your career in the retail car business. In addition, Michael shares a simple practice that you can implement immediately to help turn things around and accelerate your growth.
Powerbomb: Google Wants To Be The Source w/ Matt Bertram
There's is more to search engines than just showing up in search results. Companies that are creative about utilizing the tools and resources that are provided for online business are going to win.
Friday Fire: What Eleanor Roosevelt Said
You've probably heard sayings like, "your network is your net worth" or similar, right? But have you ever wondered why that's the case? In today's Friday Fire, Michael dissects a quote by Eleanor Roosevelt, which provides more context and insights about the power of your circle of friends and influencers.
Is Skynet Already Here? w/ Matt Bertram
Matt Bertram is a bestselling author and founder of the top-rated SEO firm, eWebResults, and joins us to share his insights and observations about online visibility and what car dealers need to consider in order to be ahead of the curve.
Wednesday Word: Dream
Every single person on planet earth has a dream. The only difference is that there are those of us who pursue them, and those of us who, for whatever reason, have squashed them. Each of us, however, deserve to pursue our dreams with diligence and passion. That's why we're digging into the meaning of the word in this episode of the podcast.
This Strategy Will Win More Car Sales
In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.
Powerbomb: Get Out Of The Customer's Way w/ Rico Olinger
Car dealers are getting in the customers way by insisting on using antiquated processes and procedures rather than building relationships of trust. Dealers whose focus is on increasing lifetime value are actively looking for ways to eliminate friction during the car buying process.
Friday Fire: What Jody Kohner Said
In today's Friday Fire, Michael shares his thoughts about a very thought provoking quote by Jody that will help senior dealership leaders find, hire, and retain the right people to lead the organization and individual team members.
The Millions You Didn't Know You Lost w/ Rico Olinger
In this episode, CRM and Dealership Process expert, Rico Olinger shares his advice for dealers who are looking to create a solid foundation that can build perpetual business growth.
Wednesday Word: Goal
In today's Wednesday Word, Michael and David discuss how you can create goals that have more impact in your upward journey.
Hack: Get Better Social Media Engagement
In today's episode, Michael shares a simple social media hack that will increase your engagement and keep potential customers coming back to your profile or page on a regular basis.
Powerbomb: Start With The End In Mind w/ Jeff Toister
In this powerbomb episode of The Dealer Playbook podcast, Jeff Toister shares the importance of creating a wayfinding system that will help dealers deploy a culture shift that grows the business.