EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

Friday Fire: What Michael Jordan Said

Are you afraid of failure? Are you hesitant to try new things or execute on new ideas because you aren't sure how things will pan out? Perhaps you feel a lot of pressure from senior leaders or co-workers. Whatever the case may be, this quote from Michael Jordan will hopefully shift your paradigm and unleash the inner beast!

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Michael Cirillo Michael Cirillo

Wednesday Word: Attitude

Having a positive attitude is essential to achieving success and enjoying life. Luckily, your attitude is a choice; it's within your control. The retail auto industry will take you through a range of emotions, both high and low. Having the right attitude will help you achieve accelerated success and leverage opportunities or get stuck in the status quo.

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Michael Cirillo Michael Cirillo

The Next BIG Marketing Strategy In 2020

The retail auto industry loves a good "buzz" topic in which to sink our teeth. That's why today's episode is all about the next BIG thing that will help you keep the attention of your target audience and dominate in 2020. You're going to be shocked at how INFRONT of your face this is!

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Michael Cirillo Michael Cirillo

Powerbomb: Does Your Process Match The Customer? w/ Xax Berry

As painful as it might be to hear, it's important to understand things from the customer's point of view as well as from your own. Sure, you need to sell vehicles, but does your process align with the different affinity programs that you're involved with?

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Michael Cirillo Michael Cirillo

Friday Fire: What Grant Cardone Said

I recently returned from Grant Cardone's 10X Growth Conference 2020 in Las Vegas, and was impressed by what Grant had to say about the importance of getting attention. Listen to this Friday Fire episode to learn about what Grant Cardone had to say.

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Michael Cirillo Michael Cirillo

Wednesday Word: Plan

One of the biggest challenges that auto dealers face; perhaps the reason why many continue to struggle, is because they fail to plan. The old way of doing things has led many to being underprepared for the new way of car shopping that customers expect. That's why this week's Wednesday Word is PLAN.

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Michael Cirillo Michael Cirillo

The Lack Of Gratitude Is Killing Your Career

In today's episode, Michael shares why the lack of gratitude might be killing your career in the retail car business. In addition, Michael shares a simple practice that you can implement immediately to help turn things around and accelerate your growth.

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Michael Cirillo Michael Cirillo

Friday Fire: What Eleanor Roosevelt Said

You've probably heard sayings like, "your network is your net worth" or similar, right? But have you ever wondered why that's the case? In today's Friday Fire, Michael dissects a quote by Eleanor Roosevelt, which provides more context and insights about the power of your circle of friends and influencers.

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Michael Cirillo Michael Cirillo

Is Skynet Already Here? w/ Matt Bertram

Matt Bertram is a bestselling author and founder of the top-rated SEO firm, eWebResults, and joins us to share his insights and observations about online visibility and what car dealers need to consider in order to be ahead of the curve.

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Michael Cirillo Michael Cirillo

Wednesday Word: Dream

Every single person on planet earth has a dream. The only difference is that there are those of us who pursue them, and those of us who, for whatever reason, have squashed them. Each of us, however, deserve to pursue our dreams with diligence and passion. That's why we're digging into the meaning of the word in this episode of the podcast.

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Michael Cirillo Michael Cirillo

This Strategy Will Win More Car Sales

In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.

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Michael Cirillo Michael Cirillo

Powerbomb: Get Out Of The Customer's Way w/ Rico Olinger

Car dealers are getting in the customers way by insisting on using antiquated processes and procedures rather than building relationships of trust. Dealers whose focus is on increasing lifetime value are actively looking for ways to eliminate friction during the car buying process.

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Michael Cirillo Michael Cirillo

Friday Fire: What Jody Kohner Said

In today's Friday Fire, Michael shares his thoughts about a very thought provoking quote by Jody that will help senior dealership leaders find, hire, and retain the right people to lead the organization and individual team members.

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Michael Cirillo Michael Cirillo

Wednesday Word: Goal

In today's Wednesday Word, Michael and David discuss how you can create goals that have more impact in your upward journey.

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Michael Cirillo Michael Cirillo

Hack: Get Better Social Media Engagement

In today's episode, Michael shares a simple social media hack that will increase your engagement and keep potential customers coming back to your profile or page on a regular basis.

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