EPISODES
Practical strategies for modern retail auto dealers
Wednesday Word: Abundance
The Wednesday Word is a brand new segment where Michael and David Bradley disect interesting words and how they can be applied more fully to your life. You might think the dictionary is enough, but this is a weekly segment you don't want to miss.
Create Raving Customers With This Simple Sales Hack
Repeat and referral customers are often regarded as the holy grail of car shoppers, yet all too often we get too inside our own heads to figure out some of the best ways to keep them coming back. Of course providing great service is the ultimate response
Powerbomb: Line Upon Line w/ Danelle Delgado
In this powerbomb, Danelle Delgado shares the best way to make sure you're able to unify scripts and other sales tactics with the human element of building relationships of trust.
Friday Fire: What Joel Osteen Said
In today's Friday Fire episode of The Dealer Playbook, Michael Cirillo shares a quote by Joel Osteen that has positively impacted his life.
Danelle Delgado: Stop Being A Victim
In this episode of The Dealer Playbook, you'll hear her best advice for taking control, discovering, and fulfilling your life's mission.
How to Gain More Clarity
In this daily DPB, we'll explore some things you can do to gain greater clarity and achieve what you want in life.
Go Back To Bed
In today's Daily DPB, Michael talks about the importance of sleep, why you need more of it, and its impact on self awareness.
Can Gratitude Actually Help You Achieve Success?
In today's Daily DPB, Michael shares the impact that gratitude has had on his climb to success as well as some interesting science behind why you and your dealership need to make gratitude a bigger part of the culture.
10 Business Books You Should Read in 2020
Michael Cirillo shares his list of 10 books that every retail automobile professional should read in 2020. As someone who never used to enjoy reading, Michael shares the wise words of his mentor, which helped shift his mindset about its importance.
Welcome to Season 10
Can you believe it? Season 10 of The Dealer Playbook podcast is happening now! Michael Cirillo and his guests are excited to bring you even more quality content that explores how to create a thriving career in the retail automobile industry.
Happy New Year!
Coming to you from the kitchen table, in this short episode, Michael and the Cirillo kids wish you and yours the very happiest new year in 2020.
Heather Ballentine (Re-Release)
Heather Ballentine is in the top 1% of automotive sales professionals in the world. In this re-release, you'll hear about Heather's strategy for growing her book of business and a thriving social media following.
193: Season 9 Finale
Welcome to the finale of season 9 of The Dealer Playbook Podcast. The past 62 episodes of the podcast have included brilliant topics about retail car sales, marketing, leadership, and a prominent topic -- business culture.
Powerbomb: Develop The Right Social Marketing Approach w/ Sarah McIntyre
In this powerbomb episode, social media marketing expert, Sarah McIntyre provides an inside glimpse into how she helps her global clients get started.
#192: Win On Social Media Even With Limited Resources w/ Sarah McIntyre
In this episode of The Dealer Playbook, Sarah shares creative ways that retail car dealers can leverage social media with limited resources.
Powerbomb: You Can Evolve With The Business w/ Danny Blanchard
Evolution isn't something you should fear, it's something you should and must embrace. Over the last 30 years, Danny has experienced many shifts in the business which have caused him to grow -- the ultimate goal. Rather than being fearful of change, seek small ways to embrace it each day, week, and year.
#191: Establishing A Growth Culture As A New Leader w/ Danny Blanchard
Danny Blanchard is no stranger to the retail car business. Since his start as a teenager, he has worked every position within the dealership from the lube pit to ownership. Today, Danny is the Dealer Principal and GM of two stores in Alberta Canada and shares his wisdom about creating a growth culture as a new leader.
Powerbomb: Lead Yourself Before You Lead Others w/ Dr. Nathan Mellor
Leadership is much more than a title or rank. It is the embodiment of character traits, behaviors, and mindset to serve others and produce results. While an increase in pay may seem appealing, it's more important to acquire the skills and mindset necessary for leadership, which ultimately starts with your ability to lead and discipline yourself.
#190: Change Your Mind, Change Your Life w/ Dr. Nathan Mellor
Dr. Nathan Mellor shares valuable stories and insights from his upbringing that will help you understand the power of your mindset. In today's workforce, some may be surprised that they have more control than they think.
Powerbomb: Are You Replaceable? w/ Ari Meisel
For those stuck in job preservation mode, this sage wisdom about the difference between being replaceable and getting replaced will help you clarify where your mindset should be.