EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

#160: Marketing Isn't the Solution for Poor Operations

Jason Harris is a former dealer turned consultant who joins Michael to share his advice about dealership operations–more importantly the operational elements that dealers should focus their time and energy on. No amount of great marketing will compensate for poor operations.

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Michael Cirillo Michael Cirillo

Powerbomb: How Amazon Grew So Quickly with Ian Coburn

If you've ever used Amazon (or Facebook for that matter), you've experienced a major contributor to their success. In reference to an article published on LinkedIn, Ian Coburn shares how sites like Amazon grew as quickly as they did (and continue to grow).

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Michael Cirillo Michael Cirillo

#159: Why Learning These Soft Skills Could Save Your Sales Career

Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing!

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Michael Cirillo Michael Cirillo

#158: How To Retain Multi-Generational Customers

Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives business, and creates an atmosphere that shatters common industry perceptions.

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Michael Cirillo Michael Cirillo

#157: Stop Overhauling Your Website w/ Michael Cirillo

Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance.

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Michael Cirillo Michael Cirillo

Powerbomb: Rome Wasn't Built In A Day w/ Anthony Alagona

In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development. Michael comedically explained why you have to actually talk to people, especially in a world where so much is left to instant messaging.

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Michael Cirillo Michael Cirillo

#156: Business Development Isn't A Department, It's a Mindset w/ Anthony Alagona

Business Development centers(res) are popping up in dealerships across the world with the sole purpose of booking more appointments and selling more products and services. Anthony Alagona shares his best advice about how to develop more business by understanding that business development is not a department, it's a mindset.

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Michael Cirillo Michael Cirillo

#154: How to Evolve and Adapt in the Digital Age

Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate.

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Michael Cirillo Michael Cirillo

#153: Phone vs. Video–What Skill Should You Master First?

Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.

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Michael Cirillo Michael Cirillo

Minisode: How to Gain a Tactical Advantage in 2019 (Copy)

Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.

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Michael Cirillo Michael Cirillo

Minisode: How to Gain a Tactical Advantage in 2019

Kicking off the new year, Michael shares a daily activity that will help you gain clarity, focus, and the ability to achieve what you want. Don't be the statistic that gives up too soon. Rise above the clutter and DOMINATE!

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Michael Cirillo Michael Cirillo

#151: Personal Business Development w/ David Kain

David Kain has one of the most impressive resumes in the automotive industry today. In episode 151 he shares wise advice about how to improve your personal business development opportunities as well as lessons he's learned throughout his career in automotive.

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Michael Cirillo Michael Cirillo

#150: Disruption vs. Reality (Minisode)

Disruption seems to be a topic that we've latched on to in the retail automotive industry. In this minisode Michael shares some insights about disruption, and more importantly, what you can do to take control and achieve your definition of success.

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Michael Cirillo Michael Cirillo

#149: How to Maximize Your Success

Coach Jamy Bechler shares his best advice about how to maximize success in your role at the dealership and in your daily life. As an executive coach for NBA teams and some of the Top Ten companies on planet earth, you don't want to miss this conversation with Coach Bechler.

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Michael Cirillo Michael Cirillo

#147: How to Improve Sales by Understanding Other Markets

Martin Herbst is the General Manager of Gumtree.com.au, Australia's #1 classifieds website. From his vast experience in both America and now Australia, Martin shares some key insights about the benefits of understanding other markets and the positive impact that can have on increasing sales.

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