EPISODES
Practical strategies for modern retail auto dealers
#146: The Intangibles that Improve Dealer Performance
Have you ever considered what more you could do to improve the performance and growth of your dealership or career in retail automotive? Brandin Wilkinson is the author of Rethink Selling, and dealer at Woodworth Dodge-Chrysler-Jeep-RAM.
#145: The Key to Growing a Successful Dealership
Doug Lipp is the former head of training for Disney University and global consultant to some of the world's largest companies. A best selling author, Doug shares the keys to growing a successful dealership including where the mindset of all employees and leaders should be.
#144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars
No matter what your past looks like, you have control of your future. Shawn Hays shares his inspirational story about how the car business helped change his life. Co-founder of the Sales Hustler movement, Shawn explains the most critical elements of being a successful car salesperson. Hint, it may not be what you think.
#143: A Conversation with Facebook Canada Autos Team
Facebook Canada Autos Team covers a lot of ground helping retail car dealers get the most out of the platform and all of its features. Joining Michael is Brian Sencich from Facebook Canada Autos team to share ways that dealers can make the most out of the tools and resources available.
#142: How to Get Better at Business and Marketing
Rand Fishkin is no stranger to building a business. As the founder of Moz, Rand led the company from mounds of debt to $50mm in revenue.
#141: Why Dynamic Inventory Ads Should Be Part of Your Mix
Each of your marketing activities should focus on helping the customer toward a purchase decision. Brent Albrecht from Friendemic joins me to share why Dynamic Inventory advertising is something you should consider, especially for staying top-of-mind with customers who have already checked out your website inventory.
The Missing Ingredient to Selling More Cars
In this episode, Michael shares his commentary on the driving force for achieving more sales in the retail auto business.
How to Generate 1st party VIN leads for under $20
In the retail automotive industry, we often speak about leads as if they are hard to get. It turns out, with some humanity, common sense and a reasonable sequence of actions, they may be easier to acquire now than ever before.
Character Traits of Successful Leaders and Sales Professionals
Michael Phillips developed a passion for helping others in a very organic way when he served as a hockey coach to over 6,000 kids.
The Subtle Art of Listening
Listening is a dying art form. In the digital age where so many people are only interested in what info they output, those that learn to listen achieve higher levels of success in all facets of life.
A Global Perspective on the Future of Retail Automotive
Michael sits down with members of the global eBay Classifieds team to learn about their observations on the future of automotive.
How to Scale Inbound Leads by 200% Without a Marketing Budget
When somebody speaks at Hubspot's marketing conference about how to increase inbound leads by 200% without a marketing budget, you pay attention.
Simple Tips to Get More from Your Dealership PPC
Mark Irvine, the senior data scientist at Wordstream shares with Michael his advice about how dealers can get the most out of their Google Ads and Facebook advertising.
How to attract and close non-prime customers
LinkedIn's popularity continues to rise amongst business professionals, but not just as a place to connect with people you've never met.
How to get the most out of LinkedIn for your dealership
LinkedIn's popularity continues to rise amongst business professionals, but not just as a place to connect with people you've never met.
Season 9 / Finale
Michael Cirillo returns to the mic with an update about what he's been up to as well as what the future holds for the podcast. He addresses the elephant in the room - the finale of the show with an explanation
How to Drive More Foot Traffic with Digital Signs
Today I'm joined by Aimee and Daniel Webb of Autoking 360. They share some creative ways to use digital signage (yes traditional advertising) in a cost effective way that helps drive more foot traffic into the dealership.
How to Streamline Your Customers' Path to Purchase
It's time to kill some myths in this week's minisode. I really struggled with whether or not I should post this, but hopefully you understand that my intent is to help.
Minisode: 7 Myths That Plague Auto Dealers
It's time to kill some myths in this week's minisode. I really struggled with whether or not I should post this, but hopefully you understand that my intent is to help.
How Failing is Your Best Ticket to Success
Jim Harshaw Jr. is on a mission to reveal how failure is actually the best pathway to success. In fact, as you you'll hear in Episode 128 of the DPB, every success story includes crushing failure. Steve Jobs, Michael Jordan, Phil Knight, Elon Musk have all failed.