EPISODES

Practical strategies for modern retail auto dealers

#147: How to Improve Sales by Understanding Other Markets
Michael Cirillo Michael Cirillo

#147: How to Improve Sales by Understanding Other Markets

Martin Herbst is the General Manager of Gumtree.com.au, Australia's #1 classifieds website. From his vast experience in both America and now Australia, Martin shares some key insights about the benefits of understanding other markets and the positive impact that can have on increasing sales.

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#146: The Intangibles that Improve Dealer Performance
Michael Cirillo Michael Cirillo

#146: The Intangibles that Improve Dealer Performance

Have you ever considered what more you could do to improve the performance and growth of your dealership or career in retail automotive? Brandin Wilkinson is the author of Rethink Selling, and dealer at Woodworth Dodge-Chrysler-Jeep-RAM.

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#145: The Key to Growing a Successful Dealership
Michael Cirillo Michael Cirillo

#145: The Key to Growing a Successful Dealership

Doug Lipp is the former head of training for Disney University and global consultant to some of the world's largest companies. A best selling author, Doug shares the keys to growing a successful dealership including where the mindset of all employees and leaders should be.

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#144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars
Michael Cirillo Michael Cirillo

#144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars

No matter what your past looks like, you have control of your future. Shawn Hays shares his inspirational story about how the car business helped change his life. Co-founder of the Sales Hustler movement, Shawn explains the most critical elements of being a successful car salesperson. Hint, it may not be what you think.

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#143: A Conversation with Facebook Canada Autos Team
Michael Cirillo Michael Cirillo

#143: A Conversation with Facebook Canada Autos Team

Facebook Canada Autos Team covers a lot of ground helping retail car dealers get the most out of the platform and all of its features. Joining Michael is Brian Sencich from Facebook Canada Autos team to share ways that dealers can make the most out of the tools and resources available.

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#141: Why Dynamic Inventory Ads Should Be Part of Your Mix
Michael Cirillo Michael Cirillo

#141: Why Dynamic Inventory Ads Should Be Part of Your Mix

Each of your marketing activities should focus on helping the customer toward a purchase decision. Brent Albrecht from Friendemic joins me to share why Dynamic Inventory advertising is something you should consider, especially for staying top-of-mind with customers who have already checked out your website inventory.

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How to Generate 1st party VIN leads for under $20
Michael Cirillo Michael Cirillo

How to Generate 1st party VIN leads for under $20

In the retail automotive industry, we often speak about leads as if they are hard to get. It turns out, with some humanity, common sense and a reasonable sequence of actions, they may be easier to acquire now than ever before.

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The Subtle Art of Listening
Michael Cirillo Michael Cirillo

The Subtle Art of Listening

Listening is a dying art form. In the digital age where so many people are only interested in what info they output, those that learn to listen achieve higher levels of success in all facets of life.

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Season 9 / Finale
Michael Cirillo Michael Cirillo

Season 9 / Finale

Michael Cirillo returns to the mic with an update about what he's been up to as well as what the future holds for the podcast. He addresses the elephant in the room - the finale of the show with an explanation

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How to Drive More Foot Traffic with Digital Signs
Michael Cirillo Michael Cirillo

How to Drive More Foot Traffic with Digital Signs

Today I'm joined by Aimee and Daniel Webb of Autoking 360. They share some creative ways to use digital signage (yes traditional advertising) in a cost effective way that helps drive more foot traffic into the dealership.

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Minisode: 7 Myths That Plague Auto Dealers
Michael Cirillo Michael Cirillo

Minisode: 7 Myths That Plague Auto Dealers

It's time to kill some myths in this week's minisode. I really struggled with whether or not I should post this, but hopefully you understand that my intent is to help.

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