EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

David Villa Direct Mail Marketing Tips

In Episode 96, David Villa from Imperial Press Direct shares some of his best insights about direct mail and the important role it plays in your advertising and marketing mix.

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Michael Cirillo Michael Cirillo

Jim De Luca on How to Adapt Your F&I Process for the Digital Age

According to our guest, Jim De Luca, Vice President of The Digital Road to a Sale, the sales, and finance processes are very siloed and don't work well together. Most dealerships are focused primarily on creating a streamlined sales process but leave F&I to sit in the shadows.

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Michael Cirillo Michael Cirillo

New Episodes Starting May 5

After a brief hiatus, new episodes of The Dealer Playbook Podcast are around the corner starting on May 5, 2016.

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Michael Cirillo Michael Cirillo

How to Create Your Personal Culture w/ Craig Lockerd

We have a return guest that we have to go back 82 episodes to his first appearance on DPB the founder and president of the auto industries largest recruiting organization AutoMax Recruiting & Training Mr. Craig Lockered.

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