Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679
In this episode my guest is Brad Gelber, Digital Media and Content Marketing Manager at West Herr Auto Group, the largest privately owned dealer group in New York.
Brad and I dive into what it really takes to market a dealership in today’s world without sounding like every other store in town. We talk about the role leadership and culture play in shaping a brand’s voice, why raw phone-shot content often outperforms polished commercials, and how to uncover stories that are hiding in plain sight inside your dealership.
You’ll also hear Brad’s perspective on using AI as a tool without letting it replace human creativity, the surprising value of a simple photo in a video-driven world, and his personal test for knowing whether a story is worth sharing.
If you’ve ever wondered how to move beyond cookie-cutter posts and start creating content that actually connects, this episode will give you the insight and inspiration to do it.
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Episode Transcript
(Preview Intro)
MC: 0:00
What do you recommend somebody be thinking about who's in a similar position as yours to help build out or find that brand voice for their dealership?
Brad: 0:08
Everyone has their own story to tell, however big or however small you are. So it may not be to the scale of Scott Beeler and Les Tur, but everyone's doing something. And I think that's what makes you special, whether it's a dealer or whether it's non-automotive.
MC: 0:22
There's something about that authenticity that I think shines through. And again, you know, the undertone of everything that I'm picking up from you, Brad, is authenticity storytelling. It's all readily available to you. What do you say to those that are holding off because they're like, I bet you he's got the fanciest Peter McKinnon-esque Canon 1D mark, whatever. I don't have the fancy mics, I don't have the fancy camera. Like, what do you say to those people?
Brad: 0:48
Like, honestly, often the stuff that we just shoot right on this thing here, our phone or whatever now, like connects better with people.
MC: 0:56
How do you know what makes a good story or not?
Brad: 1:00
I think honestly……
MC: 1:04
(Intro)
One of the things that I enjoy most about producing the Dealer playbook is hearing from you, the messages that I get of people who are getting so much value out of the podcast, applying it to their day-to-day workflows, and finding a thriving career right here in the retail auto industry. It means the world to me. And you know, one of the ways that we make doing this possible is through my agency, FlexDealer. And of course, in the spirit of providing value, I think this is a perfect time to head over to www.flexdealer.com to show even further support for you, uh, my beloved DPB gang. Right now, if you go to my website, flexdealer.com, you can get a full free PDF of my number one best-selling book, Don't Wait Dominate. And the reason I think it's so special is that a lot of the topics that are discussed in this book are even more relevant today than ever with this surge in popularized AI and people wondering, well, what can I do next? How can I have a competitive advantage? Well, that's all here in this book. And so I'd love to be able to offer you a free copy of this if you go to flexdealer.com. It would mean the world to me because that is how we continue to produce this show for you.
(Episode Begins)
Auto industry, what's going on? In this episode of the podcast, I'm sitting down with my pal Brad Gelbert. He is the digital media and content marketing manager at WestHur Auto Group. We're going to be talking about how you can effectively market and position your dealership online, specifically on social channels. Brad, thanks so much for joining me on the dealer playbook.
Brad: 2:45
Yeah, thanks for having me. I appreciate it.
MC: 2:47
I mean, tell me if I'm wrong. The largest privately owned dealer group in New York, is that right?
Brad: 2:55
Yep. Uh, we often get that as like a surprise, I think a little bit, just because, you know, people I well, I guess maybe they assume downstate just because of um population. But if you think about it like from a geographic standpoint, just where do you put all the stores, I think, is the problem downstate. Um, yep, you're correct. We're we're number one in in New York and um actually one of the largest groups in the country. Um so yeah, before I worked here, I I wouldn't have thought that that was located in in the you know our area of New York, Buffalo primarily. Um, but we're across three three cities now in uh upstate New York, Buffalo, Rochester. We have one point in Syracuse. So uh we're pretty regionally condensed, which is a little bit unique for a group of our size, but yeah, number one in New York.
MC: 3:42
So Bro, the the Bills, though. Like, what is going on, dude?
Brad: 3:48
Yeah, yeah, yeah. I don't I don't know. Uh people may know that uh, you know, Josh Allen and we have a couple couple guys here that are um part of what we call Team West Church, which is our kind of spokesperson uh football-related uh endeavor that we embarked on several years ago. Uh Steve Tasker also for the OG fans here has been a long time member of Team West Church and um it hurt it hurts a little bit more when you when you're close to it and you get to know these guys on a human level. But yeah, we're we're kind of in mourning mode still right now. We're we're trying not to talk about it too much.
MC: 4:22
You're doing it well with a smile on your face, but I can't, I'm like, bro, Alan, you get no more discounts on vehicles, bro. Come on, you you were playing like you didn't want it. What's going on? You know what I'm saying?
Brad: 4:34
I'll let I'll let you say that.
MC: 4:36
I'll just Yeah, I'll say it. I'm in Texas. I'm far enough away. I was rooting for them, man. I I was rooting for them. Cheating Chiefs.
Brad: 4:47
Anyways, everyone other than uh people in Kansas City, I think, were rooting for them.
MC: 4:53
So yeah, that's fair. Um that that's interesting you bring that up. I might want to revisit that though later on. Not the game, not the bills, but the advocacy, the program that you guys have built to reach deep into the communities, especially around something that is as charged as uh football. Um, how did you get into the car business?
Brad: 5:14
Uh I often tell people it wasn't on purpose. Um I you know, I had gone, I'm originally from Western New York. Um I went away to school in Boston actually. Um, and while I was in Boston, I kind of I would come home to Buffalo for the summers, started doing internships primarily um at ad agencies on kind of the the more traditional side, account management, stuff like that. Um, and I just kind of like stumbled across social, which I know isn't what you asked me exactly, but kind of social was at this point um was just kind of taking off, I'd say it was back in you know two to 2011 time period. So um at that point, I had ended up working um at a social agency in Boston that uh one of one of the accounts, actually, my main account that I worked on was for Sonic Automotive, which is even bigger than Westchester. So um at the time, it just ended up being what was available to me. So that was kind of my first full-time gig was working just happen happenstance in automotive. Um, and then when I moved back to Buffalo, um, I joined a local startup here in Buffalo, um, which at the time there wasn't a lot of people doing social for businesses. Um, and when I joined there, even though we were small, it was myself, the owner, and one graphic designer working out of the owner's kitchen at his house. Um true startup. Like, I'm not kidding, it was legit like hardcore startup, which was super cool. And I learned a ton, but one of again, there wasn't a lot of people doing this. So businesses in the area had to rely on like a startup to to help them with social. So one of the bigger auto groups who's actually one of our competitors now, I was the primary point person for them for their social media bat, you know, in 2014 or so. And again, just kind of like kept kept falling into automotive, I always say. Um again, it wasn't like, hey, I want to work in automotive or I want to work for a car dealership or anything like that. Um, and then once I have kind of a mixed background on like broadcast media side, I've done some stuff, done some stuff with TV and radio and things like that on the sports side of things. So my world always kind of kept colliding back together is is a common theme. But um after I dipped my toe in doing that stuff a little bit full time, I decided I really wanted to be back in marketing. Um, and I had reached out to several businesses locally that I thought um I might be able to help them. I just you know I'd heard the names, I saw some stuff. I thought, you know, maybe I could lend my expertise, if you will, to what they were doing. Um and Westchester happened to be one of them, and I sent Scott Bieler, who's our CEO, um, an email directly. And I told him they weren't hiring, there was no job post. I just told them, hey, I I like, you know, I love what Westchair is doing. I think I could help on the social side. Um and people listening or watching might be familiar with uh a good good friend of mine, Matt Lasher, who was the marketing director at Westchair at the time. Um, and Scott forwarded the email to Matt. And Matt and I ended up getting coffee, I think, four or five times and just completely hit it off. Um, just we're so on the same page, social marketing, every everything content related wise. And they actually created a position for me at Westchair to come on and help them with their social with content, kind of finding their voice online. Um then I've been here almost eight years now. So it's it's just one of those things where it's you took the trust fall.
MC: 8:52
Yeah, you took the trust fall into the industry and then you ran with it. So I understand what you're saying now that you kind of did it on purpose, like it was on purpose, but it kind of wasn't.
Brad: 9:01
Yep. It just kept kind of coming up and it was like this common theme, and and now it's like I I it's really what I've known now at this point.
MC: 9:09
I gotta say, too, while we're while we're on the topic of Matt, um one of one of my favorites in the industry. Yep. I don't know if he can be anything other than who he authentically is. Totally. I he is the same, and and that is something that I think is so rare in our industry that I appreciate so deeply resonates deeply with me. Um, did he teach you how to solve a Rubik's Cube?
Brad: 9:32
Well No, no, I actually just saw him about an hour ago because uh funny enough, like his office is still right down the hall from me, even though he's now with Streamline full time. Um you know I don't get to see him as often, but I still see him, and I was giving him a hard time because I saw his post on LinkedIn and I was like, dude, I I've never seen you solve the Rubik's Cube. I didn't know you could even do that. So you learn new things about people all the time, no matter how long you've known them.
MC: 9:57
His his kid was giving him a run for his money. He was like, Oh crap, there was a minute there. He's like, Oh dang, I'm out.
Brad: 10:04
Yep, yep. Share about it.
MC: 10:06
Um, you said a couple of things I want to touch on. Um helping helping them find their brand voice. I think this is something that uh gets so overlooked, especially in the dealership um industry, where most of the time it's a marketing agency that's doing some sort of cookie cut or something. And everybody sounds the same, it's very transactional. Totally. What do you recommend somebody be thinking about who's in a similar position as yours to help help build out or find that brand voice for their dealership?
Brad: 10:38
Yeah, and honestly, I I've been on both sides of it because when I not to put anyone down or what they do, but when I was working at that agency out of out of school, um, that's what it was. Like it was working for this mammoth, you know, Sonic Automotive, but it was essentially there was four or five of us on the account, and we just our goal was just to get something posted. Like it was it was like completely cookie-cutter, like you're saying, and this templicized thing with you got to do one review, posted it this day, and you gotta do post this day. So when I got to West Church, I was super fortunate that they have a such a strong community presence and such a strong like vision for who this company is culturally, um, who who they want to be ethically. It's just radiated down from Scott Bieler and the leadership team. And so for me, here it was really taking things they were already doing and just finding a way to showcase that through where people were finding their content at the time. Facebook was the primary driver, but then Instagram came along and TikTok came along later. And so you just kept having various channels, you know, uh that that grew over the time, but it really wasn't um creating the voice as much as it was taking what was their legacy-wise and finding the right way to communicate it to the people. And I think that's probably the case for a lot of auto groups or dealerships is you know, not to plug anyone or anything, but you know, us, you know, the more than cars series has been awesome. Wester was on that series. Um, but I watched these dealerships in these, and everyone has their own story to tell, however big or however small you are. Um, so it may not be to the scale of Scott Bieler and Wester, because you know, that community-wise, I don't know anyone that's running at the speed Scott's running, but they're everyone's doing something, and and I think that's what makes you special, whether it's a dealer or whether it's non-automotive, like everyone has their own story to tell. So I think it's just finding and that and to kind of your point, like being immersed in it every day or being part of the company, that's so much easier. And again, not putting down agencies or or outside, you know, vendors because they do great work too. But it's a lot more challenging to be able to tell those stories if you're not immersed in the company every day. So on the inside, um, I think some of it's just just helping tell those stories of what's kind of already happening every day.
MC: 13:01
Yeah, you you've brought up a couple of, I think, really important ingredients to call out. First is um the affinity that you feel for the group's leadership, right? Um, that definitely is for for me, just the thought of people waking up in the morning going to work for a company and or an individual that they have no affinity for makes it difficult. Totally. So that's a critical ingredient ingredient. And then I see the spill-off of that in culture that you want to be there. You you are in a position mentally as a result of the culture and the leadership with which you are open to seeing the story.
Brad: 13:44
Sure.
MC: 13:45
Yep. Um is it possible if you're in a position where you're like, ah, but it it I gotta do my job? And like, what do you recommend to those individuals? Because we know they're out there, we know they're probably listening um or watching. What do you say to them? Maybe a hopeful sentiment that's like, yeah, but you can still you can still get something out of this even if you don't want to be there right now.
Brad: 14:08
Like, that's the thing, right? Like, even yeah, ideal ideal world, we all love our job or we all love where we work, but again, not not super realistic. I think that doesn't mean there aren't stories to tell are good people at your company. So one of the things I find has always been so important is, you know, again, I I bring up Matt Lasher a lot, but he he'll he'll be like, dude, uh, you didn't have to plug me this whole time.
MC: 14:31
But basically, like I love it because it's one more reason why he's gonna share this episode out for us.
Brad: 14:39
Like, people over everything, right? Like, that's always kind of like his moniker. So, like, but it's true. Like, at the end of the day, people are a driver of this emotive response we feel. Like, if you see, I always tell people I was I was talking to uh advising this local business ethics organization today that we we do some work with on their social media, and I was telling them, like, they were like, Well, you know, if we post this this award, we can just post the company's logo and say they won the award. And I said, or you could get the leader of the organization to take a picture or a video with the award talking about why it's important to them, like seeing that face connects it just a little bit further. So, um, similar to what you asked, like maybe they're they don't love the company they work with, but maybe there's a really good man or woman who's been there 30 years who like has a really cool story to tell. Like maybe they view the company through a different vantage point because they've been there forever and they know stuff that the person in marketing or social media doesn't know about the company. So, like there's still ways, I think, to tell stories or post engaging content without being in love with what you do. I think that's what makes us talented marketers sometimes. Because look, I I love West Turn, I love working here, but I think every day we always everyone has challenges in their job, even if they love it or not. And there's there's difficult things. Maybe leadership wants you to make the logo two times bigger, right? And you know it's gonna look in the next place. Yeah, but you run out of room to like storytell the rest of that, whether it's graphically or through copy or or through in a video, they want it to be twice as long, and you're like, no, please. Like, so you know, there's always gonna be those moments where it's not perfect, but I think um that's where creativity, that's where like honing your craft comes into play. Um, and you can still, you know, tell those stories, even if it's not your your dream job out.
MC: 16:29
What I what I love about what you're saying here, man, is is not once yet have you said it's about the lighting, it's about the camera, it's about the platform. You are saying no, like here is a thing that is readily available to you no matter your circumstances. It is finding the story and telling the story, which to me is just a signal that you are uh you are a creator through and through. Like you are a creator because you can find the thing that you want to talk about and you understand the power of storytelling. So I hope those listening and and watching are picking up on that. That's available to you right now. Um but I know there are people thinking, yeah, but but Brad, just tell what's the what's the platform that's popping right now? Does the platform matter if the story is sound? What's your take? Hey, does your marketing agency suck? Listen, before we hop back into this episode, I know you know me as the host of the dealer playbook, but did you also know that I'm the CEO of FlexDeer, an agency that's helping dealers capture better quality leads from local SEO and hyper-targeted ads that convert? If you want to sell more cards and finally have a partner that's in it with you that doesn't suck, visit flexdealer.com. Let's hop back into this episode.
Brad: 17:55
Yeah, I mean, it does and it doesn't. Like to your point, I agree. I think the story comes first always. Like we can always tell, we can find ways to tell the story on the appropriate platform. I guess that's what I would say, right? Like it shouldn't be necessarily like, look, if you're a one one man or woman band and you you don't have the capacity to have a team and you don't have editors and you don't have graphic designers and you can't do everything customized, I would tell you like find the right story first and that'll connect with people no matter the platform. But if you do have the capacity or you are a little bit more advanced in some of these things, we try to hone the story to the platform. So if it's TikTok, it's gonna look a little different than it does on Facebook, than it does on Instagram, than it does on X or wherever we're posting LinkedIn. Um, but at the end of the day, the story's still the story. So if we do something kind of like out there that's a little bit more uh funny or it's a little bit more trendy because it's it's relevant on TikTok, we could probably find a way to clean it up a little bit and make it a little bit more connectable to an older demographic on Facebook. So the story, the root of the story might still be the same, but just how we're telling it might change a little bit. So I always tell people, um, you know, we do I do a kind of bi-monthly workshop with uh sales folks here at West Tur where we talk about like, how do I leverage social media and what is social media and like should I be on every platform? And um, you know, we get a whole different range of people in these in these workshops. We get out some people who have no idea anything I'm saying is completely foreign to them. And then we get people who are like on Instagram and TikTok all day long and they're like, this is like 101, like way underneath my my learning skills. But I try to hone it to like everyone. Um, but in that in that workshop, we talk about like best ways to utilize social, not just from like a salesy, like, hey, come on down today, $2.99 lease deal special, um, but more of like an authentic connection to people that might one day want to buy a car if they know you work at West Hur. So like I try to give them that that understanding that it's a lot more than just this like sales tool, which is sometimes surprising to people because they think like, hey, I just post this picture of a car online and I'm gonna get 10 leads tomorrow and I'm gonna get a bunch of shares and engagement, and that's how it works. And I'm like, no, not really. Like it's not quite that way, but it's it's a really interesting workshop, and um, people ask a lot of good questions and stuff. But uh, yeah, I think it's just one of those things where you you can educate to a degree, but at the end of the day, um, the platform's the platform and the story's the story.
MC: 20:41
Ooh. There's so many ways I want to go here, and I'm having trouble deciding which which way I want to go. Oh, I hate that I'm gonna go here. Let's let's breeze past it, shall we? Sure. AI. You know, people are sitting there going, ah, here's this thing that'll be able to tell the story for us and stitch it together. Does that rub you the wrong way? If so, why does it not? If so, why?
Brad: 21:07
Yeah, like it's that's a great question, honestly. And it's something I I think about a lot in my role now with having a team here of of primarily younger folks. Like I still think I'm young in myself, but like as you as you get older, you you work with people who are even younger than you.
MC: 21:24
So yeah, but wait a minute, you did say Facebook for the older crowd, and I instantly was like, oh well, you know, Facebook was my first primary platform too.
Brad: 21:35
So but I think when we talk about AI here, at least, and I know every organization's different, and again, AI might be a godsend to people, like I said, that are by themselves in a department or a team that just don't have the resources to do everything. Yeah, but I view AI and everyone I've talked to here as a tool that can help be more efficient, but not replace what we're doing. So, you know, when I actually um went to the Asoto conference last, the most recent one, and we brought a couple of our team members here. And I brought with me our in-house videographer who does a lot of these cool car features, and um, he actually was a freelancer for us. We loved his work so much we brought him on full time. Um, his name's Jason, great, great, great guy, but super talented. But I remember I was sitting with him at a Soto and we were talking about, you know, uh one of the sessions was on AI and content creation through AI, and even how there's a lot of really great companies out there right now that are leveraging AI to create video now that that looks completely realistic. And, you know, him and I had a very transparent conversation afterwards just about like the future of content creation and like is his job at risk and that whole sort of thing. And I think for me to him, it was like, I will never replace you. Like your artistry and your craft is like different from what a computer will make. Like that's great, and it's there's value in it because it can cause, you know, while it might take him several hours to shoot and edit a video, AI can do it like that. But that doesn't mean that it replaced the artistry of what he's creating. So I think there's room for both, as as I would hedge it that way. I know that's not a transparent answer, but I think like there's room for AI to make you more efficient, but I don't think at least here we're we're looking to replace the artist with with that right now.
MC: 23:31
Yeah, interesting. I I my you know, my as I'm taking notes and I'm thinking about this, like what are the aspects of the work that just I think will never be replaced by artificial? And I know this might sound dumb, dude, but it's called artificial for a reason. Sure. Yep. It's like here we are right now. I feel like 2020 tail end of 24, now moving into 25. Authenticity is something that's at the forefront of all of our minds, probably because of the undertone of artificial intelligence coming making its way. But it just kind of shows that the human appetite is for real. It's we want authenticity. Um sooner or later, uh, it's gonna be revealed how many people didn't put any effort into anything anymore. And I think that's gonna ruin the social deposits into the you know, into the social bank accounts that we all kind of unofficially have in our in our souls. And and to tell a story with emotion in a way that we using our human senses know we'll connect with an audience, I think is is pretty powerful. Um that we are built, I I believe, divinely, by a creator who instilled not artificial intelligence in us, but intelligence for sure.
unknown: 25:00
Yeah.
Brad: 25:00
No, and I I think that's like that's a great way to put it. And I think that you know, you see all this stuff now like Hollywood, soon we're not gonna need actors or cinematographers or anything because people are just gonna be able to do it all with AI and stuff. And it's like there's still a level of having a craft that connects with people. And I think the way you and I are having this conversation, like you still want to connect with another human being who share teaches you new things, or you you connect with them on a common interest. And I don't think we're at a point where computers are just gonna take that away from from people.
MC: 25:36
I don't think so. I think even like look at what happened with the whole uh Marvel cinematic universe. At first it was new and exciting, and holy smokes, look at all the action and the but. And then right through the middle, when we were growing tired of the CGI, yeah, uh Top Gun Maverick slips in. And because you know that they were all sitting in that aircraft flying at supersonic speeds, and because of the Mission Impossibles, where you know he's doing his own stunts, yeah, our our like human nature kind of leans into that. It becomes more exciting knowing that he wasn't wearing a pajama suit with all the dots, um, you know, and a puppet head. Uh uh there's something about that authenticity that I think shines through. And again, you know, the undertone of everything that I'm picking up from you, Brad, is is the authenticity storytelling, it's all readily available to you. What do you say to those that are holding off because they're like, I bet you he's got the fanciest Peter McKinnon-esque Canon 1D mark, whatever, shooting everything. I don't have the fancy mics, I don't have the fancy camera. Like, what do you say to those people?
Brad: 26:52
Like, honestly, this isn't just me saying this for to, you know, refute what you just said. We have nice equipment here that we work with at times, but often the stuff that we just shoot right on this thing here, our phone or whatever now, like connects better with people. It honestly just ties back to what you just said about authenticity, because sometimes we do the full production thing with the mics and the lights and the cameras, and we we share stuff and it feels like we're like feeding them like a commercial, like it's like a produced piece that like is like uh like I don't I don't need to see another car commercial, right? So it's like sometimes the raw stuff, you just take a picture on your phone in the moment. I I was saying today to that that group I was telling you about the um the FX board, like sometimes like I've noticed now, and not to put video down because I love video and stuff, but like the old school just like posting a still photo on social media like cuts through the noise a little bit now and it and it works really, really well still. So it's like sometimes you don't need all that. It's it's again, and I already said this, it comes back to the story, but if you have a really good story to tell, it doesn't always have to feel like slick and produce, like there's still space for that stuff, and it like works really well in certain areas, but other times I think people feel like you're you're just being authentic with doing it right on your phone or you know, on on a non-fancy camera, if you will. So I don't think it's about the equipment at the end of the day. Um, I I truly believe, like I keep saying that it's more about the story you have to tell or the company you're representing, those sort of things, instead of just what camera you shot it on.
MC: 28:31
Okay, I'm gonna ask you this question. Yeah. This is the question that the OG listeners wait for because they know it comes at the end after all the the ADD people dropped off at 12 minutes, at 17 minutes, at 20 minutes. Uh how do you know what makes a good story or not?
Brad: 28:54
Yeah. I think honestly, it's if you if you feel something when you hear it. Um I've I've seen a lot of stories on social media. Um, you know, whether it's LinkedIn's a great example, right? Because I feel like LinkedIn's a unique space because people tend to tell a lot of the same stories. It's always like the hustle, the grind, like why I was successful in my business endeavor because I did X, Y, Z for, you know, this many days a week type of thing. You get a lot of like people trying to coach other people on success or business tips and things, which is which all good. Like, great. If that's if that's where your success lies, then awesome. But I think like we we keep using authenticity, and something we say a lot here too is this reciprocity sense on social media. Like it's not just about telling your story, it's also about listening and engaging with other people's stories. And that's where the authenticity comes from. So for me, if I see a story on social media or, you know, online somewhere and I feel like I'm driven to engage with it, like it speaks to me. Like to me, that's a really good story because there's millions of stories we're seeing every day. Like we're just inundated with them on our phones or computers everywhere. But if you feel compelled to like engage with it, whether you're liking something, sharing it, commenting, sending it to your friend in a DM, like that to me is compelling because it did it did something and made you act on it. We didn't just swipe by it, right? So like to me, that if you feel something or you feel compelled to do something with that story, that's that's the top way I could say that it drove drove you for me at least.
MC: 30:38
I love it. I mean, it makes so much sense to me. Did you feel something? Uh and nine times out of ten, bro, if you didn't feel something, why are you so cold? You know, what what who hurt you? No, I'm just kidding. Hey man, I've enjoyed this so much. I uh am so excited that we got to share some time. How can those listening and watching connect with you?
Brad: 30:56
Yeah, um, pretty much on every social channel as you would imagine. But um, you know, I'm on LinkedIn. Um it's probably professionally the easiest way to connect with me. Um, you know, West Her, we're on everything too. So if you want to kind of follow along with our journey, what we're doing, um, you can find us on your your network of choice. Um, but yeah, like I'm always looking to engage with other people in the industry. Like I said, reciprocity, learn from them, hopefully learn something from me, and um always down to connect.
MC: 31:26
Love it, man. Thanks so much for joining me on the Dealer Playbook Podcast. Appreciate you having me. Hey, thanks for listening to the Dealer Playbook Podcast. If you enjoyed tuning in, please subscribe, share, and hit that like button. You can also join us and the DPD community on social media. Check back next week for a new Dealer Playbook episode. Thanks so much for joining.
(Outro) Hey, thanks for listening to the Dealer Playbook Podcast. If you enjoyed tuning in, please subscribe, share and hit that like button. You can also join us and the DPB community on social media. Check back next week for a new Dealer Playbook episode. Thanks so much for joining.
