Transform Your Dealership Into A Marketing Powerhouse | Ashley Cavazos
Ashley Cavazos is the Marketing Director at Demontrond Auto Group in Houston and shares her unique perspective about how car dealers can become a powerhouse for local dealership marketing.
What We Discuss In This Episode:
As the marketing director for Demontrond Auto Group in Houston, her journey from a temporary receptionist to a marketing powerhouse is a testament to the upward mobility available in the auto industry.
With an innate understanding of the dynamic interplay between marketing and operations, Ashley shares her journey, insights, and strategies that can reshape the way you approach marketing in the automotive industry.
The Campus Concept:
How Ashley views the operational intricacies of Demontrond Auto Group as campuses rather than traditional dealerships.
The importance of synergy between marketing and sales for holistic success.
Pivoting with Precision:
Ashley's firsthand experience in adapting marketing strategies on the fly due to rapid industry changes.
The role of flexibility in navigating unforeseen challenges and staying ahead.
The Power of Collaboration:
Ashley's advocacy for a strong connection between marketing and sales departments.
Breaking down silos and fostering collaboration for optimal results.
Unveiling the Personal Journey:
Ashley's unexpected entry into automotive marketing and her transformative experience at AutoCon 2012.
The evolution of her role and the importance of adapting to technological advancements like AI.
Lessons from Selena's Hometown:
Ashley's childhood experiences in Corpus Christi and the unconventional exposure to marketing at an early age.
The subtle conditioning for a career in marketing that started with radio stations and commercials.
Get ready for a mind-expanding conversation that goes beyond traditional marketing paradigms. Ashley Lopez Cavazos is here to challenge your perspectives and inspire you to rethink the dynamics of automotive marketing in 2023. So, fasten your seatbelts, tune in to the Dealer Playbook, and let's drive growth together!
