Master The Art of Thriving In The Retail Auto Industry

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Michael Cirillo Michael Cirillo

Greg Gifford: Why Your SEO Strategy is Failing

Greg Gifford is not just a name in the SEO world; he’s a force to be reckoned with. As the COO of Search Lab Digital, Greg has shared his expertise globally, helping businesses enhance their online presence. Known for his engaging and practical approach to local SEO, Greg is the go-to guy for anyone serious about mastering the art of search engine optimization.

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Michael Cirillo Michael Cirillo

Ryan Stewman: How to Negotiate and Close a Car Deal

In this special rewind episode, we revisit a timeless conversation with Ryan Stewman. Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces.

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Michael Cirillo Michael Cirillo

Glenn Lundy’s Blueprint for Dealership Success

In this episode, we discuss Glenn Lundy’s transformative vision for 800% Elite Auto. Glenn shares that his dealership would be a leadership development academy first, a media company second, and a car seller last. This revolutionary approach shifts the focus from just moving vehicles off the lot to nurturing and empowering leaders, ensuring that the dealership’s success is built on a foundation of strong, capable individuals.

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Michael Cirillo Michael Cirillo

We're Building a New Dealership from the Ground Up!

So a month and a half ago, Glenn Lundy, President of 800% Elite Automotive Club, called me. He said "Michael, I have the opportunity to build a dealership from the ground up, but I want it to be different. I want it to be a leadership training company that just so happens to sell cars." A few days later, he calls me back. He says. "It's happening, Do you want to be involved?" My immediate response? Heck yes! 

There I said it, we're building a dealership from scratch!

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Michael Cirillo Michael Cirillo

Jonathan Sewell: Top Tips for selling more cars with Youtube

Jonathan Sewell, affectionately known as "Jonathan Sewell Sells," has spent two decades in the car industry, transforming from a sales rookie to a YouTube sensation. His deep understanding of automotive sales and his innovative approach to digital marketing have made him a standout figure at Mitchell Mazda and beyond. With a knack for creating engaging video content, Jonathan has built a loyal following and significantly boosted his dealership's visibility.

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Michael Cirillo Michael Cirillo

Colby Joyner: 3 Ways to Increase Operational Efficiency Using Your CRM

In today's episode, I sit down with my good friend Colby Joyner, a renowned expert in the automotive industry, to discuss "Three Ways to Increase Operational Efficiency Using Your Existing CRM." With years of experience in dealer groups and a keen understanding of CRM optimization, Colby helps dealerships streamline operations and maximize efficiency.

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Michael Cirillo Michael Cirillo

Evan Walters: How to make $3000 per copy In Automotive Finance

In this episode Evan’s shares his journey in the automotive industry, starting from a humble beginning at 17 years old, detailing cars, and rising to become a top finance director. We delve into his incredible path to success, exploring how he managed to sell 25-30 cars a month early in his career and transitioned into finance, where he truly made his mark.

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Michael Cirillo Michael Cirillo

The End of the Dealer Playbook?

Welcome to this special solo episode, as I celebrate ten years of unforgettable moments; I can't thank you enough for always being here with me every Thursday. Ten years ago, I took a leap of faith and launched the Dealer Playbook Podcast. From the nerve-wracking moment of hitting "publish" to the surreal experience of seeing our show hit "New and Noteworthy" on iTunes within 48 hours, it's been an incredible journey. 

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Michael Cirillo Michael Cirillo

Forget the Gimmicks: How to Win Customers for Life with Hank Ebeling

In this episode I sit down with Hank Ebeling to uncover the secrets of turning customer service into a formidable competitive advantage. Hank passionately discusses why exceptional customer service is the best marketing strategy a business can have. He argues that many business owners underestimate the power of outstanding service as a competitive advantage.

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Michael Cirillo Michael Cirillo

James Ricci: How To Build a Thriving Automotive Team

In the episode I'm thrilled to be joined by James Ricci, President of Roy Foss Automotive Group, a leading dealership group consistently recognized for its innovation and customer focus. As President of Roy Foss Automotive Group, he oversees a network of dealerships known for their commitment to providing exceptional customer experiences and embracing cutting-edge technologies.

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Michael Cirillo Michael Cirillo

Joe St. John: The $1,000 Secret That's Killing Car Deals

In the episode Joe provides invaluable insights into the challenges faced by dealerships in adapting to digital retailing. Drawing from his extensive experience, Joe articulates the disconnect between the promise of digital retailing and its practical implementation, highlighting the need for solutions that streamline the car-buying process while enhancing the customer experience.

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Michael Cirillo Michael Cirillo

Overcoming Hardships with American Ninja Warrior, Gary Weiland

In the episode with Gary Weiland, we delve deep into his inspiring journey of overcoming adversity. We start by discussing the pivotal moment when Gary, a firefighter, faced unexpected complications after knee surgery, leading to the eventual amputation of his leg due to the cutting off of blood flow to his foot.

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Michael Cirillo Michael Cirillo

Leadership Lessons from a Millennial General Manager - Gabrielle Abinion

A focal point of our conversation centered on the importance of cultivating a thriving workplace culture as a driver of organizational success. Gabi shared insights into her leadership philosophy, emphasizing the value of clear communication, active listening, and fostering a sense of belonging among team members.

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Michael Cirillo Michael Cirillo

Run Into The Fire: How To Move From Management To Ownership In The Car Industry With Steve Whitlock

In this episode, I sit down with Steve Whitlock, the president of Innovation Financial Services, to explore the fascinating journey of automotive entrepreneurship. We dive into Steve's unique background, starting from his days as a firefighter to his eventual transition into the car business. Steve shares insights into how his diverse experiences shaped his path, showcasing the unexpected twists and turns that led him to where he is today.

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Michael Cirillo Michael Cirillo

From Clicks To Customers With Glenn Pasch

Glenn Pasch, an industry veteran with a penchant for data-driven insights and a logical approach to marketing, brings decades of expertise in digital marketing and dealership strategies. As the brains behind PCG Digital, Glenn has empowered countless dealerships to optimize their marketing efforts and unlock hidden sales potential.

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