In this episode, I sit down with Steve Whitlock, the president of Innovation Financial Services, to explore the fascinating journey of automotive entrepreneurship. We dive into Steve's unique background, starting from his days as a firefighter to his eventual transition into the car business. Steve shares insights into how his diverse experiences shaped his path, showcasing the unexpected twists and turns that led him to where he is today.

Glenn Pasch, an industry veteran with a penchant for data-driven insights and a logical approach to marketing, brings decades of expertise in digital marketing and dealership strategies. As the brains behind PCG Digital, Glenn has empowered countless dealerships to optimize their marketing efforts and unlock hidden sales potential.

In an industry often associated with high-pressure sales tactics, Alex emphasizes his commitment to creating an unforgettable experience for customers, emphasizing a no-pressure sales approach and a welcoming atmosphere.

In an industry often associated with high-pressure sales tactics, Alex emphasizes his commitment to creating an unforgettable experience for customers, emphasizing a no-pressure sales approach and a welcoming atmosphere.

Emphasizing the need to craft a clear and inviting journey for potential buyers, we dissect the common pitfalls, such as an over-reliance on third-party leads, and champion the approach of personalizing the car buying experience.

Discover the unexpected triumph of certain video genres, the wisdom in granting influencers creative reign, and the crafty strategies employed to captivate a diverse social media audience.

We're tearing apart the myths that big tech wants you to believe about sales attribution, and giving you the straight talk on where your marketing efforts aacre really landing.

Have you ever wondered how a personal crisis might just be the catalyst for a profound transformation in how you lead your team? That's the story Scott Greenberg, author of "Stop the Shift Show," brings to our table as we unravel the potential of culture within organizations.

Ever wondered about the global impact of automotive fraud? Matas sheds light on the mission of the Association of Automotive Intelligence, an initiative aimed at combating fraud and protecting consumer interests on a global scale.

Dave sheds light on the challenges businesses face when Google, once a reliable partner, undergoes drastic changes in its support system and ad platform.

As cookies crumble, we dissect how industry players can harness pattern recognition and data analysis to stay in the driver's seat.

As cookies crumble, we dissect how industry players can harness pattern recognition and data analysis to stay in the driver's seat.

Discover Rob's proven process, guiding individuals from foundational financial principles to creating a personalized investment hierarchy. Gain insights into addressing challenges specific to the automotive industry and making informed financial decisions.

Kirk Preiser explains that we need to give car shoppers more control over the process to meet the demands of today’s market.

Navigating the complexity of the automotive industry requires more than just the latest tech—it demands a solid foundation in customer engagement. Through personal anecdotes and expert insights, we stress the frustration consumers endure when dealerships lose sight of responsiveness, transparency, and clear communication.

Gary Graves is the Co-founder of Total CX, a telephony customer experience platform. He joins the show to talk about how car dealers can get out of the customers way with a better CX.

Gary advocates for a customer-centric mindset and its impact on transforming the traditional automotive approach. Learn why ditching the IVR (Interactive Voice Response) is the first step toward creating a seamless and positive customer experience.

Dan Collingridge joins to talk about the future of automotive retail, the power of inventory management tech, and what it’s like doing business with his friend of over 30 years.

Automotive industry professionals share their predictions for 2024, hosted by Michael Cirillo.

Kelly Stumpe (aka @the_car_mom) shares her secret for growing to 485K followers on Instagram, what car dealers can do on social media and more.