Crissy Burton, a successful car sales pro, explains how to make selling cars easier and how to make more money.

Heather Munafo, a professional fitness trainer, explains why car dealership professionals can’t ignore their health if they want to succeed.

Michael Heidner and Ben Yehle explain how car dealers can harness the power of data to make their dealership marketing more successful.

Kiera Fogg and Alva Senow from Ribit AI explain how AI could be the future of car buying

Andrew Myers talks about how car dealers can win more customers by providing original video content.

Success car sales pro, Janae Andrews, shares her best advice for how to sell more cars with a strong personal brand.

Jesse Cole (Savannah Bananas) talks about why the car buying experience should be longer!

ASOTUCON organizers, Paul Daly and Kyle Mountsier explain why car dealers can’t afford to miss this one-of-a-kind automotive collaboration.

Dealership General Manager, Charles Cannon, explains how to achieve accelerated growth in the retail auto industry.

Mathew Growden (Google Canada) answers the question: Are Google Vehicle Ads all hype? Are they worth the investment?

Tiny Home builder, Kyler Kropf, shares how to build a unique and successful business.

Dylan Vanas shares about the incredible potential that artificial intelligence will have on the marketing industry.

Ed Roberts, GM of Bozard Ford Lincoln shares how he helped his dealership rise to new levels of success and break from the status quo.

Allie Peters is the VP of Fixed Operations at Cavender Auto Group and shares about the importance of servant leadership.

Dan Collingridge is the CTO of FLX and LiftKit, the most powerful inventory system in retail automotive.

Danny Zaslavsky, CEO of Vincue, talks about the importance of partnerships in the retail automotive industry.

Shawn Armorer is the founder and owner of BDC Alchemy Consulting. He joins Michael to discuss the transformative power of the human element in the face of increasing reliance on artificial intelligence (AI) in the automotive industry.

In this episode, we explore the profound impact of the automotive industry and the resilience it fosters in its participants. We discover how dealers navigate challenges, uncover opportunities, and continually emerge stronger amidst adversity.

In a rapidly changing automotive industry, dealerships are facing a critical crossroad: rising costs that threaten their profitability. As capital demands increase and employee expenses surge, how can dealerships find the perfect balance between expenses and revenue? Is there a way to unlock hidden efficiency and growth opportunities amidst these challenges?

If there's one thing Michael has learned throughout his many years of experience in the auto industry and hundreds of Dealer Playbook podcast episodes, it's that putting people first is an absolute key to long-term growth and success.