Michael and Whit discussed how creating an emotional connection with the audience is essential for businesses. They mentioned how different audiences relate to different stories and how emotional connections can be created in various ways, such as the way cars are merchandised and described in vehicle descriptions.

Ann-Marie shared her passion for studying brand perception and customer experience, and how she came to realize the importance of moments of truth in her own life. From a positive experience with her bank to a frustrating interaction with Spotify, these moments had a significant impact on her perception of each brand.

We discusses the importance of creating a sense of community within the auto industry, giving people a place where they feel like they belong and can grow together. They agree that automotive is not just about sales and marketing, but rather about the meaningful relationships that form within it.

Drawing from his 40 years of experience, David shared valuable insights on adapting to change, prioritizing customer-centricity, and staying true to one's principles. In this episode, we delve into the core ideas discussed and reveal how these principles can drive success in the ever-evolving automotive industry.

Joshua Negron is a seasoned Director of Business Development with a wealth of experience in the automotive industry. Over the years, he has honed his skills in business development, advertising, lead generation, personnel management, leadership, customer service, sales, and business software. In this episode, Joshua talks about the importance of mental health and its impact on the car dealership industry.

In this episode, Michael experiments with something new by revisiting an older episode that has stood the test of time. With nearly 600 episodes, many of them recorded in a way that ensures they remain evergreen, Michael dives into an interview with Grant Cardone that was recorded six years prior.

In this episode, we discuss the power of having the right mindset and how it can help individuals thrive in the face of adversity. Weldon shares his personal story of being in and out of prison and how the death of his father was the catalyst that pushed him to start reading and learning about what successful people do differently.

Sandy Zannino is the founder of Innovative Auto HR Solutions and started in the car business in 1998 as a dealer’s assistant and corporate office manager. She's a passionate problem solver with a broad range of experience and has found ways to save dealers money while minimizing risks and exposures.

Aaron Sheeks is the co-founder of Auto Miner and President of Pure Cars. In this episode, Aaron joins us to discuss the journey of building a successful business in the automotive industry. We delve into the importance of discipline and the pursuit of violent forward motion, rather than simply grinding.

Is Your Dealership's Marketing Strategy Failing? Tune in as Stream Companies EVP Reveals the Key to Thriving in a Challenging Market. Subi Ghosh is the Executive Vice President of Strategic Partnerships and Marketing at Stream Companies.

Are you ready to get more leads with an improved ad strategy? Then this episode is for you! Lisa Gener is a Chief Revenue Officer (CRO) at Dealer Alchemist and a seasoned expert in the world of digital advertising with 17 years of experience in the automotive industry. Lisa's passion lies in utilizing cutting-edge digital technologies and e-commerce solutions to drive success for dealerships.

In this episode, we navigate through the recent NADA 2023 event that took place in his hometown, Dallas. Michael reflects on the unique energy of the event and how attendees were more focused and open to conversations compared to previous NADA conferences. 2023 is off to a roaring start in the automotive world!

In this episode of The Dealer Playbook, host Michael welcomes Ali Reda, the world's top-performing car sales professional. Yes, you read that right! Instead of a traditional interview format, Michael presents exclusive audio from a monthly office hours call for clients only, featuring Ali Reda and other dealers asking him questions.

Ted Lam is the Founder and CEO of AITHR Automotive Intelligence. Ted has a wealth of experience in the industry, including a background in the non-prime market and a fascinating story about why he decided to build a software for dealers.

In today’s episode we discuss the buzz around artificial intelligence and its potential impact on the job market. Elise believes that AI should be seen as an enhancement rather than a replacement for human labor.

Emer Sanabria is an accomplished Marine Corps veteran and a highly-successful business leader. In this episode, we discuss how to make wise decisions under pressure. Emer shares his thoughts on how business leaders should focus on the excitement of setting smart, sustainable, measurable, achievable, relevant, and time-sensitive goals with their organizations.

As we approach the end of 2022, it's important to reflect on the events of the past year and look toward the future. This year has certainly been a rollercoaster, with the ongoing pandemic, economic challenges, and various other obstacles. However, it's also been a year of resilience, innovation, and adaptability for many in the retail automotive industry.

Mike Svoboda is the GM of Buchanan Automotive and Buchanan Auto Park in Waynesboro, PA. In a town of just over 10,000 people, Mike has taken his dealerships from being average to being the best in their area and region in sales.

Great discussions are memorable. You recall them fondly, and they frequently inspire future talks. They become part of our most treasured memories. Consumers are more demanding and have more options today, and dealerships must step up and cater to their customers and prospects with exceptional customer experiences. In this episode, Carol Marshall dives deep into the question of whether car shoppers want to even talk to car dealerships anymore.

Colby Joyner is Vice President of Sales at Konect.ai, a lead management system that is primarily housed and geared around artificial intelligence (AI) and a leader in automotive artificial intelligence.