EPISODES

Practical strategies for modern retail auto dealers

Michael Cirillo Michael Cirillo

David Long: Mindset Over Tactics

The real change-makers in the retail auto industry all have one thing in common. They believe and deploy the power of a positive mindset before any job-specific tactics. Isn't it ironic? Those who focus strictly on tactics never seem to get a head while those who have a positive, willing, and committed mindset tend to rise the leaderboard consistently?

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Michael Cirillo Michael Cirillo

Brian Kramer: How To Modernize Your Dealership Process

Brian Kramer is the general manager of Germain Toyota of Naples and is the pioneer of the 100% paperless car sales transaction. His work has forged the path in assisting his dealership and others with the digital evolution.

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Michael Cirillo Michael Cirillo

Carla Wade: How BDC's Are Bridging The Gap

As dealerships move into a growing online retailing environment, it's more important than ever to have a process that can bridge the gap between online visitors and in-store customers.

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Michael Cirillo Michael Cirillo

What Is The Rocket Fuel Law? w/ Mike Ciorocco

At the Dealer Playbook, we really believe that all the tactics in the world won't benefit your career in the retail auto industry if you're unhappy, unfulfilled, or have other barriers holding you back from being the best version of yourself that you can possibly be.

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Michael Cirillo Michael Cirillo

Laurie Halter: Grow Your People And Your Profits

Modern car shoppers deserve a modern approach by car dealers. Those within the industry who demonstrate a service-oriented mindset are quickly rising up and standing apart from dealers who are in it to retain gross or increase profits alone.

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Michael Cirillo Michael Cirillo

Alex Flores: From Selling 216 Cars to 762 Per Month!

Alex Flores is the dealer principal and GM of Capitol Chevrolet, Seguin Chevrolet, and has led both stores to unprecedented growth. Prior to Alex Flores's tenure, Capitol was selling 216 cars per month, but once he stepped in, that number rose to a whopping 762 cars per month.

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Michael Cirillo Michael Cirillo

Isaac Brown: How To Perform At Peak Levels, Consistently

Coach Isaac Brown, a former NFL, and CFL athlete is the strength and conditioning coach for the Hamilton Tiger-Cats. He helps his players perform at peak levels both on and off the field by developing healthy habits and routines.

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Michael Cirillo Michael Cirillo

Break Free From The Daily Grind w/ Steven Kuhn

In order to break free from the daily grind, it's important to clearly define our true identity. Not our job-related identity per se, but more so the value we bring to the world. Oftentimes we define who we are by our job title or role within an organization when the truth is that we are so much more than that.

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