Jeff Morrill is the co-founder of Planet Suburu and author of "Profit Wise - How To Make More Money In Business By Doing The Right Thing." He's a successful businessman with investments generating well over $100 Million/year.

In order to break free from the daily grind, it's important to clearly define our true identity. Not our job-related identity per se, but more so the value we bring to the world. Oftentimes we define who we are by our job title or role within an organization when the truth is that we are so much more than that.

Each of us is a leader. Whether we are selling cars, detailing them, or someone with a management title. The point of leadership is to help create more leaders, and in that regard, we each have a similar responsibility to demonstrate follow-worthy behavior.

It should come as no surprise that the best way to create life-long customers is to go over and above for them. In this segment, Nicole Atanosoaie shares how she does that through her sub-prime and special finance company, Right Turn Auto Credit.

There's no doubt that subprime financing is a great opportunity for both car shoppers that need it and dealers that can properly offer it.

Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge in interest from car shoppers who are willing to forego the dealership.

Wouldn't it be nice to know exactly how car shoppers move through the buying journey? In this episode, Lissette Gole, Head of Automotive Retail at Google joins the show to walk through key insights from Google's most recent car-buying research.

Branding is one of the best ways to scale your reputation, but we must decide what reputation we want.

Branding is not a logo or your marketing efforts or the fancy showroom you just updated. It's so much more.

In a last-click attribution model, whoever drove the lead gets the credit for creating it. To date, that's how most 3rd party vendors have tried to validate their worth, however, the model is flawed.

Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership.

Chris Gronkowski shares his wisdom about going from team member to team leader. While he pulled many valuable lessons about business during his time in the NFL, he admits that leading a team and being a member of a team are two very different disciplines.

Former NFL Athlete, Chris Gronkowski, knows a thing or two about competition. Having played for the Dallas Cowboys and Indianapolis Colts, his wisdom about going "all in" has direct application to business.

Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%.

Erik Huberman is the founder of Hawk Media, the fastest growing marketing agency in the United States. He shares the ins and outs of what dealerships should consider when developing a strategic marketing plan.

Melanie Borden shares that the best way to sell cars is to focus on building the relationship first. Social media is one of the best tools to make that happen these days.

Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical.

Without the right content creation process and mindset, it would be easy to give up. Adley created video content for 8 1/2 years before people paid attention. She had some wins and losses along the way, but the compounding effect of creating content consistently is what has helped her win.

Adley Stump (aka ADLEY TV) is best known for her fun-loving Facebook video content that generates over 180 million views per week. If you're on Facebook, chances are you've seen one of her videos.

Matthew Mottola, the author of The Human Cloud, shares his vision for the future of work. We discuss how the pandemic has accelerated performance or outcome-based work and how employers should focus on remote and independent workers to offset traditional employee costs.