Louie Herron explains that it's essential for business owners to look for the level of willingness, desire, and aptitude that each employee has. After all, what's the point in investing your energy into someone that honestly doesn't want to grow? 

Louie Herron, a 25+ year veteran of the retail auto industry, shares valuable insights about what you can do to help people grow their careers to the next level in the car business. 

Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers. 

In our exclusive DPB PRO segment, available to my private FB group (https://www.facebook.com/groups/dpbpro) - I ask Michelle how to justify more technology in an already tech-heavy industry. Be sure to join the group to get that answer! 

Listen as Michael and Kerri Wise from TrueCar discuss diversity and inclusion in the workplace in an open, caring, and honest way. Examine ways to have the same level of tender conversation with those in your circle of influence. 

In this episode, Kerri and Michael tackle some sensitive topics to break down the stigmas associated with diversity and inclusion. They demonstrate that you can have a productive, constructive, and fun conversation that lifts and illuminates, rather than divides and fuels anger and hate.

In this episode, Michael provides a logical and straightforward breakdown of attracting more of what you want in life. 

Keeping projects and tasks organized is a key to moving the ball forward. It's also an easy way to recognize an immediate boost in productivity. Car dealers today have staff who rarely communicate effectively on all the work that needs completing. 

In this episode, Michael Cirillo shares four tools (+ one bonus) that his agency, FlexDealer.com, uses to increase productivity across the entire organization. Each tool will help solve the business's critical foundational areas, from enhanced communication to project and task management. 

Paul Long shares how important it is to push beyond your comfort zone so that you can accelerate your personal development and growth in the car sales industry. 

In this episode, Paul shares his mindset and the behaviors that have helped him build a following and personal brand quickly. He is living proof that it doesn't matter how long you've been playing the game; instead, the intensity at which you play it. 

This episode could very well be a digital marketing masterclass. Matt certainly has the insights, experience, and foresight about what dealers can do to remain ahead of the curve while embracing what makes them unique in their markets. 

In this powerbomb episode, Peter lays out some ways that you can save money on your marketing budget while getting even better results from it. 

In this episode of The Dealer Playbook, Peter shares his best advice about what dealers can do to unify their message, brand, and advertising so that they can get the best benefit. 

While it has proven to show signs of viability, recording over 200,000 units sold in 2019, there are many things car dealers can do to provide fantastic service and disruptive customer experience.

In this episode of The Dealer Playbook, listen carefully as Marco shares what you can do to crush it as a car salesperson and build a lifestyle, culture, and work environment that facilitates perpetual growth. 

Car salespeople who create videos have a massive opportunity to stand out in their market. In this powerbomb episode, Jason Price shares some simple ways to overcome the fear of creating videos to dominate your career in the retail car business.

In this episode, Jason Price, CEO of COVIDEO, joins Michael to share how you can leverage personalized video messages to stand out and make a lasting impression with your customers. 

In this week's powerbomb episode, Marc Lavoie shares practical advice to help balance manual work and automation when it comes to sending emails. 

Mastering the follow-up process takes commitment and practice. Marc shares his best advice about what dealers can do today to improve their follow-up skills and win more residual business opportunities.