EPISODES
Practical strategies for modern retail auto dealers
Kerri Wise: Why Diversity And Inclusion Matter
In this episode, Kerri and Michael tackle some sensitive topics to break down the stigmas associated with diversity and inclusion. They demonstrate that you can have a productive, constructive, and fun conversation that lifts and illuminates, rather than divides and fuels anger and hate.
Michael Cirillo: The Secret To Attracting Rapid Growth
In this episode, Michael provides a logical and straightforward breakdown of attracting more of what you want in life.
How To Get More Done, Quickly w/ Michael Cirillo
Keeping projects and tasks organized is a key to moving the ball forward. It's also an easy way to recognize an immediate boost in productivity. Car dealers today have staff who rarely communicate effectively on all the work that needs completing.
Michael Cirillo: 5 Tools To Help You Scale With Speed
In this episode, Michael Cirillo shares four tools (+ one bonus) that his agency, FlexDealer.com, uses to increase productivity across the entire organization. Each tool will help solve the business's critical foundational areas, from enhanced communication to project and task management.
Powerbomb: Push Through Fear And Take Control w/ Paul Long
Paul Long shares how important it is to push beyond your comfort zone so that you can accelerate your personal development and growth in the car sales industry.
Paul Long: How to Grow Your Personal Brand
In this episode, Paul shares his mindset and the behaviors that have helped him build a following and personal brand quickly. He is living proof that it doesn't matter how long you've been playing the game; instead, the intensity at which you play it.
Matt Lasher: Dealership Marketing Masterclass
This episode could very well be a digital marketing masterclass. Matt certainly has the insights, experience, and foresight about what dealers can do to remain ahead of the curve while embracing what makes them unique in their markets.
Powerbomb: How to Reduce Your Marketing Spend
In this powerbomb episode, Peter lays out some ways that you can save money on your marketing budget while getting even better results from it.
Peter Leto: Digital Best Practices Shared By Ex-Google Autos Director
In this episode of The Dealer Playbook, Peter shares his best advice about what dealers can do to unify their message, brand, and advertising so that they can get the best benefit.
Powerbomb: How To Avoid Disruption As A Car Dealer w/ Marco Mantenuto
While it has proven to show signs of viability, recording over 200,000 units sold in 2019, there are many things car dealers can do to provide fantastic service and disruptive customer experience.
Marco Mantenuto: How to Crush It as a Car Salesperson
In this episode of The Dealer Playbook, listen carefully as Marco shares what you can do to crush it as a car salesperson and build a lifestyle, culture, and work environment that facilitates perpetual growth.
Powerbomb: Overcoming Your Fear of Creating Videos w/ Jason Price
Car salespeople who create videos have a massive opportunity to stand out in their market. In this powerbomb episode, Jason Price shares some simple ways to overcome the fear of creating videos to dominate your career in the retail car business.
Jason Price: Modern Car Shoppers Want Modern Communication
In this episode, Jason Price, CEO of COVIDEO, joins Michael to share how you can leverage personalized video messages to stand out and make a lasting impression with your customers.
Powerbomb: What To Do Instead of Automated Emails w/ Marc Lavoie
In this week's powerbomb episode, Marc Lavoie shares practical advice to help balance manual work and automation when it comes to sending emails.
Marc Lavoie: Mastering The Follow Up
Mastering the follow-up process takes commitment and practice. Marc shares his best advice about what dealers can do today to improve their follow-up skills and win more residual business opportunities.
Jennifer Worsley: How This Audi Specialist Uses Instagram To Grow
There is a fixed belief in the retail car business that one must be active on all social platforms. In this episode, Audi Brand Specialist, Jennifer Worsley reveals why she chooses only to use Instagram, and how you can leverage the platform to grow your brand in car sales.
Powerbomb: Market Recovery in 2020 and Beyond w/ Bill Zadeits
Bill Zadeits shares that people (dealership employees) are why the market can recover from the pandemic-induced lockdowns of 2020.
Bill Zadeits: How Used Car Sales Can Stabilize The Market
Bill Zadeits, President of Cherokee Media Group (the publisher of the popular Auto Remarketing magazine and conference), explains that used vehicle sales, in particular, have helped stabilize the industry.
Powerbomb: Make Your Service Department More Flexible w/ Herbert Anderson
Customers aren't going to put up with a lot of friction, especially as they seek to navigate the impact of COVID-19. In this episode, Herbert Anderson shares his best advice about how dealers can make their service departments more flexible while addressing the demands of the market.
Herbert Anderson: Fixed Operations Growth Strategies
Herb R. Anderson, CEO of DT Vendor Management, sees a massive opportunity for dealers worldwide. While many have either scaled back their marketing for new and used vehicles, Herb explains that there is much more predictability within the fixed operations.