In today's Friday Fire episode, Michael Cirillo shares a quote that is especially applicable to retail auto dealers during the uncertain market condions related to COVID-19.

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve. 

In today's uncertain economy, it's more important than ever to be able to think clearly; to pause when needed to make sure that you can leverage your wisdom. The wisdom you have gained from experience; past downturns in the market can help you formulate the precise actions you must take to not only get through today's challenges but thrive on the other side.

Are you feeling stressed because you're not quite sure how to promote your dealership during these crazy times? The DPB community has been pouring over their quesitons, and it today's episode Michael Cirillo shares three steps you can take to attract, engage, and convert vehicle buyers at lightning speed.

In this week's powerbomb, Andrew Rains from AutomotiveMastermind shares his perspective about some of the best ways to continue moving forward even during a global pandemic.

In this episode of Friday Fire, Michael reads excerpts from an article written by Carolyn Centeno Milton titled, "Fear Shrinks Your Brain and Makes You Less Creative."

Andrew Rains is the Chief Commercial Officer of Automotive Mastermind, and shares data from their research about how to best help customers during the COVID-19 health crisis.

Ever heard the saying, "Never waste a good recession?" - In today's Wednesday Word David Bradley and Michael Cirillo deconstruct the mean and application of the word MASTER and how it can help you make the most out of the market as we know it today.

 Never waste a good recession. Think about it. You're probably accomplishing more now under pressure then you thought you were capable of. In today's episode, Michael shares his proven process for achieving more at an accelerated rate.

What would you do if you had to start all over? Today's powerbomb is directly applicable to today's circumstances. Many professionals are finding that they need to start over or reinvent themselves during the COVID-19 pandemic.

Fran Taylor is the Godfather of creative car selling and prospecting. He joins Michael, but this time, they're talking about how to make $200,000/k per year your first year in the industry.

Today's Wednesday Word is very timely as we are each faced with circumstances that will either propel us forward or bring us to a screeching halt. COVID-19 has leveled the playing field in many ways, especially because every person on the planet is impacted in some way or another.

Opportunity follows attention, and when times are tough, it can be more difficult to capture the attention of your ideal audience. In today's episode, we're going to explore 10 ways you can get creative, and capture attention when your customers need it most.

The most important thing you can do is control your thinking, your mindset, and where you focus your attention. During these unprecedented times, it's more vital than ever to control your response. Will you adapt and evolve or will you get stuck spinning your wheels? Luckily, there are so many solutions that you can implement that will help you experience growth.

 Tim Storey is an incredible motivation speaker who has helped thousands of people around the world discover their inner power. In today's Friday Fire, you'll hear something Tim said that can help you see straight and DOMINATE!

Jeff Bounds, Director of Automotive at Grant Cardone, shares timely and relevant insights about what your dealership should do during a market contraction. There are many unknowns when it comes to COVID-19, however, Jeff explains that there are specific actions that must be on your radar if you want to not only make it through but THRIVE on the other end.

Tough times have a unique way of helping us demonstrate our resilience, and today's Wednesday Word: GRIT.

Turn uncertainty and panic into clarity and focus. In today's episode, Michael shares three lessons that he learned during the economic crash of 2008 that helped his company THRIVE, not just survive.

There are specific actions you can take that will help you dominate not only when things are good, but during times of crisis. Listen to Tim Kintz best advice for car dealers when they need to increase their activity levels.

DPB Gang, I hope you're staying safe and that your attitude is optimistic. During times of uncertainty, panic can often set in. My goal today is to share some hope and spark some creativity to help you build momentum and stay active during these crazy times. Today I'm sharing 5 ways to keep the momentum going during a crisis. Stay well!