EPISODES
Practical strategies for modern retail auto dealers
Friday Fire: What Grant Cardone Said
I recently returned from Grant Cardone's 10X Growth Conference 2020 in Las Vegas, and was impressed by what Grant had to say about the importance of getting attention. Listen to this Friday Fire episode to learn about what Grant Cardone had to say.
Customer Profile: Xax Berry, Veteran and Healthcare Pro
In this episode of the podcast, we're going to look at the car purchase journey from the perspective of a customer, Xax Berry. Xax is a veteran and now a healthcare professional residing in Utah, USA.
Wednesday Word: Plan
One of the biggest challenges that auto dealers face; perhaps the reason why many continue to struggle, is because they fail to plan. The old way of doing things has led many to being underprepared for the new way of car shopping that customers expect. That's why this week's Wednesday Word is PLAN.
The Lack Of Gratitude Is Killing Your Career
In today's episode, Michael shares why the lack of gratitude might be killing your career in the retail car business. In addition, Michael shares a simple practice that you can implement immediately to help turn things around and accelerate your growth.
Powerbomb: Google Wants To Be The Source w/ Matt Bertram
There's is more to search engines than just showing up in search results. Companies that are creative about utilizing the tools and resources that are provided for online business are going to win.
Friday Fire: What Eleanor Roosevelt Said
You've probably heard sayings like, "your network is your net worth" or similar, right? But have you ever wondered why that's the case? In today's Friday Fire, Michael dissects a quote by Eleanor Roosevelt, which provides more context and insights about the power of your circle of friends and influencers.
Is Skynet Already Here? w/ Matt Bertram
Matt Bertram is a bestselling author and founder of the top-rated SEO firm, eWebResults, and joins us to share his insights and observations about online visibility and what car dealers need to consider in order to be ahead of the curve.
Wednesday Word: Dream
Every single person on planet earth has a dream. The only difference is that there are those of us who pursue them, and those of us who, for whatever reason, have squashed them. Each of us, however, deserve to pursue our dreams with diligence and passion. That's why we're digging into the meaning of the word in this episode of the podcast.
This Strategy Will Win More Car Sales
In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.
Powerbomb: Get Out Of The Customer's Way w/ Rico Olinger
Car dealers are getting in the customers way by insisting on using antiquated processes and procedures rather than building relationships of trust. Dealers whose focus is on increasing lifetime value are actively looking for ways to eliminate friction during the car buying process.
Friday Fire: What Jody Kohner Said
In today's Friday Fire, Michael shares his thoughts about a very thought provoking quote by Jody that will help senior dealership leaders find, hire, and retain the right people to lead the organization and individual team members.
The Millions You Didn't Know You Lost w/ Rico Olinger
In this episode, CRM and Dealership Process expert, Rico Olinger shares his advice for dealers who are looking to create a solid foundation that can build perpetual business growth.
Wednesday Word: Goal
In today's Wednesday Word, Michael and David discuss how you can create goals that have more impact in your upward journey.
Hack: Get Better Social Media Engagement
In today's episode, Michael shares a simple social media hack that will increase your engagement and keep potential customers coming back to your profile or page on a regular basis.
Powerbomb: Start With The End In Mind w/ Jeff Toister
In this powerbomb episode of The Dealer Playbook podcast, Jeff Toister shares the importance of creating a wayfinding system that will help dealers deploy a culture shift that grows the business.
Friday Fire: What Warren Buffet Said
Warren Buffet is known for his common sense and logical approach to business and investing. As someone with a ton of experience under his belt, you don't want to miss the very simple advice for those who are climbing the hill of success.
Jeff Toister: Create A Customer Focused Culture
As the founder of Toister Performance Solutions, Jeff's mission is to help companies improve employee performance, with an exclusive emphasis on helping them develop customer focused cultures.
Wednesday Word: Ambition
Today's Wednesday Word is for those that know there is something bigger, brighter, higher, and beyond anything they've experienced before. It's about creating a life that is theirs by design, not by luck or some other vain idea.
Is Facebook Marketplace Working For You?
Today we're talking all about how to get the most of your Facebook Marketplace listings and what you need to consider moving forward.
Powerbomb: Relationship Selling Is The Only Way w/ Ali Reda
Nobody can dispute the power of relationship selling, especially when it's the way of master sellers like Ali M. Reda.