There are many things leaders at car dealerships COULD do, but Ben Baker really challenges the concept of what SHOULD they do. Through this context, we hope you'll enjoy this week's powerbomb episode.

What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership.  

He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. 

People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity.

Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership. 

In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen. 

In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen. 

In episode 181, you'll hear John share his best advice for car sales people, and dealership managers about how to effectively use language to inspire growth and forward momentum.  

Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process.

Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process.

In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode. 

In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode. 

In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible. 

In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible. 

In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise.  

In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise.  

Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible. 

From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing.  

In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.

As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale.  

In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.