EPISODES
Practical strategies for modern retail auto dealers
Powerbomb: Sell More Cars With Data feat. Lindsey BOOM Shaker
In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise.
#177: A Real Dealer's Field Guide to Content Marketing w/ Lindsey BOOM Shaker
In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise.
Powerbomb: Your Morning Routine Will Help Your Business Grow w/ Ryan Cote
Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible.
#176: Does Traditional Marketing Still Work? w/ Ryan Cote
From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing.
Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss
In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.
#175: Negotiate Like Your Life Depends On It w/ Chris Voss
As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale.
Action-Oriented Leaders w/ Claude Silver
In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.
#174: The Silver Lining of Work Culture w/ Claude Silver
In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains.
Powerbomb: Why Technology Still Sucks w/ Dan Collingridge
Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck.
The answer may or may not surprise you.
#173: Does Marketing Tech Help Or Hinder? W/ Dan Collingridge
In this episode you'll discover how to make the most of the technology in your store as well as Dan's wisdom about A.I. and how it is being used to maximize business growth.
Powerbomb: What You Should Know About Knowledge w/ Joe Cala
In this Powerbomb, Joe Cala shares the missing piece which turns myth into reality.
#172: How To Make The Most Of Every Day w/ Joe Cala
The purpose of this episode is to help you discover your purpose. What motivates you to think bigger, reach higher, and live happier? Whether you believe in God or not, having a purpose will help you make the most of each day as you rise toward your definition of success.
#171: How to Get Buy-In From Your Managers w/ Michael Cirillo
Do you have ideas that you believe will be awesome, but you've struggled to get buy-in from your staff or leadership? In this episode, Michael shares some ideas about how to get buy-in from your team so that you can achieve your definition of success within the dealership.
Powerbomb: Align Your Branding With Customer Expectations w/ David Kelleher and Angie Cucco
It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that.
#170: Branding Your Way To Market Domination w/ David Kelleher and Angie Cucco
David shares his insights, wisdom and experience operating a successful dealership in the Philly region, while Angie supports the conversation with her research, and insights about car shopper behaviors.
Powerbomb: Master the Phones vs. Manage the Phones w/ Mike Haeg
In this episode of the podcast, Michael and Mike explore the differences between having phone skills and a phone management process, as well as the impact leveraging both could have on your sales outcomes.
#169: Why Your Phone Process Might Be Broken w/ Mike Haeg
In this episode of the podcast, Michael and Mike explore the differences between having phone skills and a phone management process, as well as the impact leveraging both could have on your sales outcomes.
Powerbomb: Demonstrate The Difference w/ Dr. Brynn Winegard
As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for thos in the car business wanting to take their influence and persuasive abilities to the next level.
Dr. Brynn Winegard: Brain Science For Persuasion And Influence
As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for thos in the car business wanting to take their influence and persuasive abilities to the next level.
Powerbomb: Goodbye Patience with Brad Lea
In this episode of the podcast, Brad shares his common sense wisdom about the simple rules of success. There's no BS in what Brad has to say, so this should serve as a reminder of what you need to be doing if you want to succeed in your career and in life.