EPISODES
Practical strategies for modern retail auto dealers
#163: How to Find, Hire, and Retain Top Talent
With over 17,000 successful hiring campaigns under his belt, Craig Lockerd shares powerful advice about what it takes to find, hire, and retain top talent for your dealership. Buckle up–this one's a doozy.
Powerbomb: Walk the Walk with Heather Ballentine
This week's powerbomb is all about the importance of putting in the work and doing what others aren't willing to do in the name of achieving your personal definition of success.
Heather Ballentine: What It Takes to Go All-In as an 'Automotive'preneur
In addition to being a model, actress, musician, and mother; Heather Ballentine is a very successful Super Lux automotive sales professionals. Get a glimpse into how Heather manages her portfolio of over 700 repeat customers, and what it takes to be a top 1%'er.
#161: Rise and Grind
Glenn Lundy is the host of the hit Facebook Live show, Rise and Grind which airs every weekday morning at 5:30am. His mission is to help inspire others to achieve success and believes it's all in how they start each day. Discover what you can do to get over slumps, learn, and grow at an accelerated rate.
Powerbomb: Why Your Morning Routine Will Make or Break You w/ Glenn Lundy
Glenn Lundy is on a mission to help others improve the way they start their day. In this powerbomb, you'll hear Glenn talk about why your morning routine can make or break ones ability to achieve success in life.
Powerbomb: Why You Should Hire Brands, Not Warm Bodies w/ Jason Harris
Jason Harris shares his perspective about what he's looking for in an automotive sales professional. The brand equity of your dealership could already be a lot higher than you think. Now it's time to leverage that fact.
#160: Marketing Isn't the Solution for Poor Operations
Jason Harris is a former dealer turned consultant who joins Michael to share his advice about dealership operations–more importantly the operational elements that dealers should focus their time and energy on. No amount of great marketing will compensate for poor operations.
Powerbomb: How Amazon Grew So Quickly with Ian Coburn
If you've ever used Amazon (or Facebook for that matter), you've experienced a major contributor to their success. In reference to an article published on LinkedIn, Ian Coburn shares how sites like Amazon grew as quickly as they did (and continue to grow).
#159: Why Learning These Soft Skills Could Save Your Sales Career
Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing!
Powerbomb: Do Dealership Ladies' Nights Really Work? w/ Christine Mitchell
Over the last 20 years, Christine Mitchell has demonstrated how impactful hosting ladies' nights can be for any dealership. In this powerbomb, you'll discover why that is.
#158: How To Retain Multi-Generational Customers
Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives business, and creates an atmosphere that shatters common industry perceptions.
Powerbomb: Remember These Four Website Tips w/ Michael Cirillo
Michael shares 4 website tips that will help you wrangle more control of your digital presence.
#157: Stop Overhauling Your Website w/ Michael Cirillo
Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance.
Powerbomb: Rome Wasn't Built In A Day w/ Anthony Alagona
In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development. Michael comedically explained why you have to actually talk to people, especially in a world where so much is left to instant messaging.
#156: Business Development Isn't A Department, It's a Mindset w/ Anthony Alagona
Business Development centers(res) are popping up in dealerships across the world with the sole purpose of booking more appointments and selling more products and services. Anthony Alagona shares his best advice about how to develop more business by understanding that business development is not a department, it's a mindset.
Powerbomb: Get Good At This ONE Thing w/ Dave Benson
In episode 155, Michael asks, "What's one thing sales professionals should focus on in 2019?" In this nugget-packed minisode, Dave Benson provides the answer.
#154: How to Evolve and Adapt in the Digital Age
Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate.
#153: Phone vs. Video–What Skill Should You Master First?
Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.
Minisode: How to Gain a Tactical Advantage in 2019 (Copy)
Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.
Minisode: How to Gain a Tactical Advantage in 2019
Kicking off the new year, Michael shares a daily activity that will help you gain clarity, focus, and the ability to achieve what you want. Don't be the statistic that gives up too soon. Rise above the clutter and DOMINATE!