EPISODES
Practical strategies for modern retail auto dealers
Prank Calling Automotive Experts
We compiled 5 amazing professionals in the auto industry and we call them on the fly and ask them just one question. The best part is none of them knew we were going to be calling.
Brent Wees: How Gamification Can Increase Conversions
Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates.
Dave Kerpen: How To Conquer Social Media
You are going to love todays session because it is on a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way.
Jordan Harbinger: How to Grow and Monetize Your Network
The biggest issue is a lot of people just do not know how to network properly. It is not networking swinging into your local “Rotary Meeting” handing out business cards.
Joe Pulizzi: Content Marketing Hacks For Automotive Sales
Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe’s third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine.
Nick Nanton: How to Build a Celebrity Brand
Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.
David Risley: How to Grow Your Audience With Blogging
In our latest offering we are sitting down with “your favorite bloggers, favorite blogger”, a professional blogger that has been making it happen in the blog game since well before they even called it blogging in fact…
Paul de Vries: How to Stand Out in a Competitive Market
Today we are sitting down with Paul d Vries founder of Nieuweautokopen.nl located in Holland. Paul is one of the most influential automotive professionals in all of Holland and has an amazing story of amazing success as a auto dealer and later as the founder of Nieuweautokopen.nl, (New Car Buying) which just in the beginning of this year he sold to eBay.
3 Simple Steps to Creating a Solid Content Marketing Strategy
In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content.
Jay Baer: How to Make Your Dealership More Personal
So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”
Marcus Sheridan: Dealership Content Marketing Done Right
You are going to love our guest today. In this session we are sitting down with the brilliant Marcus Sheridan of The Sales Lion and he is dropping some powerful insight and nuggets that will help grow your business.
Gideon Shalwick: How To Maximize YouTube To Grow Your Dealership
Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!
James Schramko: How to Rise to the Top in the Auto Industry
Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here!
You are going to love this powerful session with internet marketer/entrepreneur James Schramko.
Mike Davenport: What It Takes to Sell 30 Cars a Month
In this session team DPB is sitting down with an expert front line, 15 year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky.
How to Prepare for Google's Upcoming Algorithm Update
In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google.
Rico Glover: Get More Business With Social Retargeting
In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina.
James Wedmore: Getting Started With Video Marketing
In this session James is going to dive into a video marketing strategy that each and every one of us can implement NOW and start to see results come in.
Tim Paige: How to Increase Website Conversions
“The Dealer Playbook” podcast session 41 is here and your going to love this one! In today’s session team DPB is talking about getting more conversions from your website with the master Tim Paige.
Greg Rollett: How to Build Trust With Marketing
What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of your dealership marketing and build more trust with your target audience.
Glenn Pasch: How to Unify Your Dealership Marketing
Glenn is the CEO of PCG Digital Marketing a full service digital marketing agency and also a partner at PCG Consulting. Both companies are dedicated to going the extra mile helping auto dealerships stay ahead of the curve when it comes to your dealerships digital strategies and processes.