"The only way to make a ridiculous amount of money is to serve people well." Matt Koenig

In this powerful session the DPB team Michael Cirillo & Robert Wiesman chop it up with founder of social media & SEO dealer consulting firm Dealer Authority, Mr. JD Rucker.

"If you do not have GPS precision and know where you are going, how are you going to make money"?

Sean V Bradley

"It's about time" and "Finally" have been the response from any one that we told "DPB Session 23 was featuring the newest Phone Ninja Elise Kephart-Adame. 

"Women purchase 75,000 vehicles everyday in the US."

Anne Fleming

Any one in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife is not into you, your store, or the vehicles it's self, you have no sale!

"You need to have a website that serves your audience"

Rand Fishkin

In the automotive industry especially we hear so much conflicting information when it comes to your websites SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEo are just well flat out wrong.

"Dealers have been so focused on analyzing data, we forget about the magic that happens between people"

Tom Vann

Video is hot with consumers and we all know it. You, us, everyone is engaging in online video most likely on a regular basis right?

So many of us today are using video "in our business" but are we really using it "in our business"?

The automotive sales industry is such a lucrative opportunity for any one who is willing to do whatever it takes and has the entrepreneur state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself

Just because things have always been done a certain way in automotive, does not mean we have to continue doing things that way. Subi Ghosh

Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone.

We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do.

So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman.

You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business?

Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team.

" Just because your pumped up about something, doesn't mean you know what your doing". - David Bradley

"Nobody here is Mother Teresa; we're trying to sell stuff" - Gary Vaynerchuk

"Most dealers are using their CRM to manage customers and leads, while the more progressive dealers are using it to manage the relationship" - Hunter Swift

“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.”

- Troy “Turbo” Spring

Your greatest asset are the people you just sold. People like to do business with an "expert", and will pay more to do so.