THE DEALER PLAYBOOK

Weekly interviews, strategy, and insights about marketing, leadership, and sales for car dealers.

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EPISODES

Danny Benites on The Dealer Playbook Podcast
Podcast
October 18, 2017

#122: How to Shift Your Perspective and Achieve Success in the Car Business

Danny Benites has seen it all. From working as a lot boy and sales professional to eventual general manager and owner, Danny's years of experience have helped him find ways…
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Duane Marino joins Michael Cirillo on the Dealer Playbook
Podcast
October 11, 2017

#121 – How to Reduce Car Sales Transaction Time with Duane Marino

Fellow Canadian, Duane Marino from Duane EN Marino Automotive Solutions joins me today to share the most practical way to decrease transaction times for retail automotive dealers. It's no secret…
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Maureen Berkner Boyt on The Dealer Playbook Podcast
Podcast
October 4, 2017

#120 – How to Create a Company and Customer Experience Where Everyone Thrives

Maureen Berkner Boyt is the founder of The Moxie Exchange, a leadership and career development firm that helps companies find, train, and empower inclusive teams that win more business. As…
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Jill Konrath
Podcast
May 18, 2017

Jill Konrath: How to Sell More in Less Time

Jill Konrath is a sales strategist, speaker, and the bestselling author of sales books Selling to Big Companies, SNAP Selling, and Sell More, Less Time. It didn't take Jill long…
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Glenn Pasch
Podcast
May 18, 2017

#118 – Glenn Pasch: How to Execute On Your Training

Glenn Pasch is the CEO of PCG Digital Marketing. He has more than 20 years of experience in training, leadership, and managing individuals. In this episode, Glenn shares insights into…
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Michael Cirillo Hustle
Podcast
May 18, 2017

Michael Cirillo: My 2 Cents on the Hustle

Hustle, 10x, Grind, Whatever you want to call it. Here are my 2 cents on how to get the most out of your journey to success.
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Jamie Shanks
Podcast
May 18, 2017

Jamie Shanks: How to Leverage Social to Close More Deals (Fast)

"This is not about giving up or replacing other selling activities, it's about augmenting those activities with social media activities for 30 minutes per day" Jamie Shanks is a world…
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Oli Gardner
Podcast
May 18, 2017

Oli Gardner: Combining Data and Design to Improve Conversions

Oli Gardner is the founder of Unbounce and is the master of landing page conversions. He's seen more landing pages than anyone on the planet. In this episode, you're going…
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Mike Lieberman
Podcast
May 18, 2017

Mike Lieberman: How to Dominate with Inbound Marketing

Ep. 115 Mike Lieberman is the Chief Inbound Scientist at Square 2 Marketing, a premier Hubspot agency. In this episode, you're going to learn how to dominate online with inbound…
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Blair Enns
Podcast
May 18, 2017

#114 – Blair Enns: How to Win Without Pitching

Blair Enns is a 25-year veteran of the business side of creative professions. In 2002, he launched Win Without Pitching. In this episode, you're going to learn what it takes…
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Michael Cirillo
Podcast
May 18, 2017

Michael Cirillo: Your Website Questions Answered

Minisode In this Minisode, Michael Cirillo answers some of the most website-related questions he's received over the last 3 - 4 years of doing the podcast. He's going to get…
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Jordan Harbinger
Podcast
May 18, 2017

#113 – Jordan Harbinger: How to Build Relationships of Trust with Anyone

"It all works fine and good when you're the only person doing it in 1940..." Back for episode 113, Jordan Harbinger from The Art of Charm joins me to talk…
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Shama Hyder
Podcast
May 18, 2017

Shama Hyder: 5 Principles of Momentum to Successfully Market in the Digital Age

Ep. 112 "If 50% of your site visitors are coming to your site from a mobile device, but your website isn't as mobile-friendly as it could be, you risk losing…
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Michael Cirillo
MinisodePodcast
May 18, 2017

Michael Cirillo: The Website Maximizer Equation

Here's a simple process that you can follow to find out what your audience is interested in, schmooze the Googs, and increase conversions. Don't just listen, try it. It works.…
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Monique Blokzyl
Podcast
May 18, 2017

Monique Blokzyl: How to Convince Anyone of Anything (almost) Every Time

Monique Blokzyl is the founder of the Business Launch Portal, which actively supports founders around the world turn their idea into a successful company. In this episode, you're going to…
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Joanna Wiebe Copy Hackers
Podcast
May 18, 2017

Joanna Wiebe: How to Increase Conversions with This Battle-tested Content Strategy

Ep. 110 Have you ever been sucked so deeply into a blog post or article, that you just wanted to take action? Whether it's something simple like turning to the…
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Grant Cardone
Podcast
February 23, 2017

DPB 109: Grant Cardone on How to Be Successful

"You have to beware the naysayers. The only reason somebody will play with you and give you bad information is because you can be played with." This is not your…
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Bill Playford
Podcast
February 4, 2017

DPB 108: Bill Playford on How to Disrupt the Automotive Industry

"Your store's KPIs will rarely line up with a vendors best case scenario." Bill Playford is a partner at Dealer Knows Consulting, a top-ranked Internet consulting company for car dealers.…
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Alan Schaefer
Podcast
January 12, 2017

DPB 107: Alan Schaefer on How to Change Your Perception and Be Successful Faster

"A lot of people say that perception is reality. I don't believe that. I believe that perception is one's reality..." Alan Schaefer is the founder of Banding People Together, a…
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Find a Mentor with Coach Micheal Burt
Podcast
January 5, 2017

DPB 106: Coach Micheal Burt on How to Find a Mentor

Episode 106 marks the return of our friend, and best-selling author, Coach Michael Burt. In typical fashion, there is no shortage of power-bombs laced with wisdom coming from the coach…
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Mark Jennison
Podcast
December 8, 2016

DPB 105: Mark Jennison on How to Turn Life’s Challenges into Strengths

It goes without saying, but Mark Jennison has experienced enough to last three lifetimes. His comeback story offers perspective about how you can leverage life's challenges into strengths. From the…
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Amy Bannor on The Dealer Playbook
Podcast
December 2, 2016

DPB 104: Amy Bannor on How to Provide a Transparent and Fun Car Buying Experience

Amy Bannor (a.k.a #JustAGirlSellingCars) is a powerful women in automotive who can relate to those in the industry who had no previous automotive experience. Prior to working for a car…
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Yulia Chernykhovskaya
Podcast
November 24, 2016

DPB 103: Yuliya Chernykhovskaya on How to Live Healthy at Work

If only you could get paid to lose weight and get in shape. That's the thought that goes through our minds when we see movie stars who are in the…
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Rand Fishkin SEO
Podcast
November 17, 2016

DPB 102: Rand Fishkin on SEO Techniques and Predictions

Rand Fishkin is one of the world's leading SEO experts, strategists, speakers, and authors. We've been fortunate enough to have Rand joined us on a previous episode of the podcast…
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Elise Kephart The Dealer Playbook
Podcast
November 10, 2016

DPB 101: Elise Kephart on Video Sales and Follow up Strategies

Elise Kephart is one of the foremost experts when it comes to phone and video training for car dealers. Having honed her skills on the front lines working at a…
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Marcus Sheridan with Michael Cirillo
Podcast
November 2, 2016

DPB 100: Marcus Sheridan talks about How to Market Your Dealership in the 21st Century

Marcus Sheridan is no stranger when it comes to marketing. Using his very famous, "they ask, you answer" methodology, Marcus took his pool installation company from 'regular Joe' to international…
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Patrice Banks #Shecanic
Podcast
August 26, 2016

DPB 099: Patrice Banks on How to Disrupt a Male Dominated Industry

Patrice Banks is on a mission to empower female drivers all over the world. A Dupont engineer turned auto-mechanic, Patrice is educating women (and men) about vehicle repairs and maintenance so…
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Lon Safko Social Media Selling Tips
Podcast
August 11, 2016

DPB 098: Social Media Sales Tips with Lon Safko

When it comes to social media selling, Lon Safko is one of the world's leading experts. Aside from being nominated for a Nobel Prize, Lon is the bestselling author of…
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David Allen GTD Productivity
Podcast
August 4, 2016

DPB 097: The Art of Stress-free Productivity with David Allen

When it comes to productivity tips and getting things done, there is no one else on the planet better equipped to share insights than David Allen. David Allen is the…
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Instagram Marketing Tips
MinisodePodcast
August 1, 2016

Minisode Monday #3: Instagram Tips for Car Sales Pros

Instagram is a powerful marketing tool for building your personal brand. On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring…
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Direct Mail Marketing TIps w/ David Villa
Podcast
July 28, 2016

DPB 096: How to Make Your Direct Mail Marketing Even Stronger in 2016 with David Villa

You can't talk about marketing a local business without addressing direct mail marketing tips in 2016. In Episode 96, David Villa from Imperial Press Direct shares some of his best…
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Facebook Ads Tutorial with Molly Pittman
Podcast
July 21, 2016

DPB 095: How to 10x Your Facebook Ads ROI with Molly Pittman from Digital Marketer

You've probably noticed how much content we're pumping out about Facebook. That's because we've been getting a TON of questions about how to get the most out of the social…
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Facebook Business Pages
MinisodePodcast
July 18, 2016

Minisode Monday #2: Facebook Pages vs. Facebook Profiles

Welcome to episode 2 of Minisode Monday. In this episode, we're going to explore the difference between Facebook business pages and Facebook profiles. More importantly, we're going to look at…
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Kathi Kruse on Facebook Marketing
Podcast
July 14, 2016

DPB 094: Kathi Kruse on How to Get More Out of Facebook

Kathi Kruse (@KathiKruse) is a social media consultant and marketing strategist. Who newly revised book, "Automotive Social Business" brings you a deeper understanding of how to captivate your customers, sell…
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Minisode Monday on the Dealer Playbook Podcast with Michael Cirillo
Podcast
July 11, 2016

Minisode Monday #1: How to Achieve Your Business Goals Faster

Welcome to the first episode of Minisode Monday! Have you ever felt like you're just spinning your wheels and not getting any closer to achieving your business goals? In this…
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Harcore Closer Ryan Stewman
Podcast
June 30, 2016

DPB 093: Ryan Stewman (aka Hardcore Closer) on How to Negotiate and Close a Car Deal

Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales. In Episode…
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Car Salesperson Nathan Hays
Podcast
June 23, 2016

DPB 092: Dealer Nathan Hays Explains How to Become The Top Salesperson in Your Community

When Nathan Hays got his start as a car salesperson six years ago, he knew that in order to achieve the success he wanted, would require him to put in…
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Gary Vaynerchuk and Michael Cirillo on The Dealer Playbook
Podcast
June 9, 2016

DPB 091: Gary Vaynerchuk on Personal Motivation and How to Succeed in a Cluttered Market

Gary Vaynerchuk is one of the most prominent Entrepreneurs of the 21st century. As the founder and CEO of VaynerMedia, a 700+ person digital marketing agency, Gary has learned a…
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Mat Koenig from Konigco
Podcast
June 2, 2016

DPB 090: Mat Koenig on How to Lead Human Beings in the Digital Age

Mat Koenig, CEO of Buscador de Auto, is no stranger to creating a winning culture and helping teams achieve their potential. From his days managing sales teams in the dealership to…
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Jim De Luca on F&I Process
Podcast
May 26, 2016

DPB 089: Jim De Luca on How to Adapt Your F&I Process for the Digital Age

The digital age has brought about significant shifts in how consumers research and purchase vehicles. But that's where most of the focus has been about the sales process. According to…
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Lisa Copeland
Podcast
May 19, 2016

DPB 088: How to Create a Culture of Belief and Drive Big Results with Lisa Copeland

Creating a positive culture is something that we've discussed before on The Dealer Playbook, but session 88 of the show brings the culture topic to a new level. Lisa Copeland,…
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Tracy Myers, Glenn Pasch, Troy Spring on The Dealer Playbook Podcast
Podcast
May 12, 2016

DPB 087: How to Create Huge ROI by Unifying Your Marketing w/ Glenn Pasch, Troy Spring, and Tracy Myers

Marketing is not about dumping more money into advertising so that you can get more clicks to your website. It's not about buying a full page ad in the local…
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Grant Cardone
Podcast
May 5, 2016

DPB 086: How to Hustle Your Way to a Balanced Life with Grant Cardone

Grant Cardone is no stranger to doing whatever it takes to create success. In fact, for many of his followers, the terms 'hustle' or '10X' have become synonyms for his…
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Trevor Turnbull, LinkedIn Expert
Podcast
March 17, 2016

DPB 085: How to Use LinkedIn to Sell More Cars w/ Trevor Turnbull

Trevor Turnbull is one of the foremost experts when it comes to leveraging the power of LinkedIn to grow your business. In this episode of The Dealer Playbook Podcast, Michael…
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DPB_feature_84
Dealership CulturePodcast
March 3, 2016

DPB 084: How to Create Your Personal Culture w/ Craig Lockerd

The automotive industries most electrifying podcast is back for session 84 with some creative strategies for today’s automotive professional. We have a return guest that we have to go back…
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DPB_feature_83 (1)
Podcast
February 25, 2016

DPB 083: How to Build Relationships of Trust and Win in Business with Scott Monty

Welcome to session 83 of the automotive industries most electrifying podcast The Dealer Playbook. In session 83 we are talking shop with the former director of social media for Ford…
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DPB_feature_82
Podcast
February 18, 2016

DPB 082: How To Sell A Car Per Day with Fran Taylor

In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company. You might remember…
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DPB_feature81
Podcast
February 11, 2016

DPB 081: How To Handle A Phone Up Like A Boss with Elise Kephart-Adame

Welcome to session 81 of “The Dealer Playbook” the most electrifying podcast in the automotive industry. We are so glad you are here. In this session we are talking shop…
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episode80
Podcast
February 5, 2016

DPB 80: How to do Local SEO like a Pro with Greg Gifford

We are back from a two week hiatus with session number 80 and the team is fired up for this one. In this power packed session we are sitting down…
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dpb_79_feature
Podcast
January 15, 2016

DPB 079: How to Empower Your Team with Frank J. Lopes

Team DPB is back with session 79! If you have been tuning into any of the past DPB episodes you know, we love to chat it up about marketing and…
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DPB_featured_78
Podcast
January 8, 2016

DPB 078: 5 Ways to Level Up in the New Year with Michael Cirillo and Robert Wiesman

Team DPB is back with session 79! Session 78 of DPB is up for your listening pleasure! In this latest power-packed session of DPB Michael Cirillo and Robert Wiesman are…
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DPB_featured_77
Podcast
December 31, 2015

DPB 077: New Year Game Plans To Guarantee Success with Alan Dickie

Welcome to the final episode of DPB Podcast in 2015! Team DPB is so thankful and blessed for an amazing year that only happened because of your continued support week…
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image
Podcast
December 24, 2015

DPB 076: How To Become A Person Of Interest with Coach Michael Burt

Back at you DPB Podcast session 76 rolling out on Christmas Eve 2015 and we have an insanely powerful show for you. In this episode, we have the pleasure of…
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DPB_featured_75
Podcast
December 17, 2015

DPB 075: Communicate to Win with Duane Cummings

Episode 75 of the DPB Podcast is in the house, and we are super pumped you are here. It has been an insanely great time having all these conversations with…
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DPB_episode74 (1)
Podcast
December 10, 2015

DPB 074: Brandscaping: Unleashing The Power of Partnerships with Andrew Davis

Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are! On this session of DPB we are sitting down with a best selling author…
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DPB_73
Podcast
November 27, 2015

DPB 073: How to Get Over the Sales Slump with Mike Davenport

Welcome back to DPB session number 73! In this power packed episode we welcome back a top producer with Chevy in the Louisville Kentucky market,“The Louisville Chevy Dude”,  Mr. Mike…
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DPB_featured_joecalloway
Podcast
November 19, 2015

DPB 072: Magnetic: The Art of Attracting Business with Joe Calloway

DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry. In this episode we are excited to chat with…
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DPB71_featured_imagev2-4
Podcast
November 5, 2015

DPB 071: How Are You Handling 3rd Party Leads? With Ken Potter

Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here! In this power packed episode team DPB…
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Michael Cirillo 22-Minute Car Dealer Rant
Podcast
October 30, 2015

DPB 070: The 22 Minute Business Rant

Can you believe we've already been together for 70 episodes?!? Crazy, right? In episode 70 of DPB, Michael brings you powerful advice that will help you thrive in your automotive…
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Video Creators.com Tim Schmoyer
Podcast
October 15, 2015

DPB 069: How to Grow Your YouTube Audience with Tim Schmoyer

Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you! In this session, we are sitting…
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Canadian Digital Dealer
Podcast
October 9, 2015

DPB 068: Insights From Canadian Digital Dealer Pt. 1

Session 68 of DPB is a special edition and something new for us as well as you. The great people at the Trillium Automotive Dealers Association (TADA) which is based…
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The Hardcore Closer Ryan Stewman
Podcast
October 2, 2015

DPB 067: Marketing Strategies For Car Sales Pro’s with Ryan Stewman

Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session, we are sitting down with the “Hardcore…
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Michael Port
Podcast
September 24, 2015

DPB 066: Stealing The Show with Michael Port

Team DPB is back in episode 66 with another powerful session with an amazing guest to help you take your career in the automotive sales industry to the next level.…
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episode65
Podcast
September 17, 2015

DPB 065: How To Sell In Style w/ Antonio Centeno

The Dealer Playbook Podcast is back with another new episode! In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real…
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episode64
Podcast
September 4, 2015

DPB 064:How to Build a Community of Loyal Followers Using Facebook w/ Jon Loomer

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode.  In this session we are sitting down with one of the top bloggers…
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episode63
Podcast
August 28, 2015

DPB 063:How to Use Instagram to Grow Your Personal Brand w/ Sue B. Zimmerman

We are back with session 63 and this is going to be a powerhouse episode!  In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B.…
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DPB62-cover
Podcast
August 21, 2015

DPB 062: 5 Creative Ways To Use Periscope To Build Your Brand In Car Sales

Session 62 is here and we are fired up over at team DPB! You are going to love the actionable information you are going to get in this session! Michael &…
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neil_patel
Podcast
August 14, 2015

DPB 061:How to Build a Massive Audience from Blogging w/ Neil Patel

DPB is back at with session 61 and this is not one to miss!  In this session we dive into one of the most overlooked /under utilized tools for building…
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dpb_60_cover
Podcast
August 7, 2015

DPB 060: Thoughts on the Spot

Diving into session 60 of “The Dealer Playbook” Podcast and we are so excited you are here!    In this session we have decided to shake it up a tad…
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brentwees
Podcast
July 31, 2015

DPB 059: How Gamification Can Increase Conversions w/ Brent Wees

Welcome to “The Dealer Playbook” Podcast session 59! We are super excited and ready to dive in!  In this session we have one of our good friends sitting down with…
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Online Marketing Tools with Michael Cirillo and Robert Wiesman
Podcast
July 24, 2015

DPB 058: 4 Tools and Resources to get you on and poppin’ w/ Michael and Robert

DPB is back with session 58 and we are pumped up! So sorry for missing you last week, we suffered I guess you could say some technical difficulties but “The…
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Dave Kerpen
Podcast
July 10, 2015

DPB 057: How To Conquer Social Media w/ Dave Kerpen

Welcome to session 57 of “The Dealer Playbook” Podcast, we are so glad you are here! You are going to love todays session because it is on a hot topic…
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jordanHarbinger
Podcast
July 3, 2015

DPB 056: How to Grow and Monetize Your Network w/ Jordan Harbinger

Boom!!! Back just like that is session 56 of the “The Dealer Playbook” Podcast and this is a killer session!  The art of building a strong and large network is…
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dpb_55_JoePulizzi
Podcast
June 26, 2015

DPB 055: Content Marketing Hacks For Automotive Sales w/ Joe Pulizzi

Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats…
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dpb_54_NickNanton
Podcast
June 18, 2015

DPB 054: Building Your Celebrity Brand w/ Nick Nanton

Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast. In this session we are…
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dpb_53
Podcast
June 5, 2015

DPB 053:The Right Way to do Blogging and Grow Your Business w/ David Risley

Welcome to “The Dealer Playbook” session number 53 and we are so excited that you are here. In our latest offering we are sitting down with “your favorite bloggers, favorite…
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The Dealer Playbook Podcast Episode 52
Podcast
May 29, 2015

How to Differentiate Yourself in a Cluttered Market w/ Paul de Vries

Back from a short 2 week hiatus it is The Dealer Playbook episode 52 and we are super excited and pumped to be back at it. Today we are sitting…
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dpb_51_MichaelRobert
Podcast
May 8, 2015

DPB 051: 3 Simple Steps to Creating a Solid Content Marketing Strategy

Episode 51! In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we…
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dpb_50_JayBaer
Podcast
May 1, 2015

DPB 050: How to Make Your Dealership More You’seful w/ Jay Baer

Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast…
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dpb_49_MarcusSheridan
Podcast
April 24, 2015

DPB 049: Content Marketing Done Right w/Marcus Sheridan

Welcome to “The Dealer Playbook session #49 and we are so glad you are here. We have a exciting session on deck for you today and we are excited to…
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Gideon Shalwick
Podcast
April 17, 2015

DPB 048: How To Maximize YouTube To Grow Your Dealership w/Gideon Shalwick

BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one!  Today we…
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James Schramko on DPB
Podcast
April 9, 2015

How to Rise to the Top in the Auto Industry w/ James Schramko

Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! You are going to love this powerful session with internet marketer/entrepreneur James Schramko. Our…
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Alan Ram
Podcast
April 2, 2015

DPB 046: Create More Opportunities By Monitoring Your Calls w/Alan Ram

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 46! So glad you are here. In this latest session team DPB sits down with President/Founder of…
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Mike Davenport
Podcast
March 26, 2015

DPB 045: What It Takes To Sell 30 Cars A Month w/Mike Davenport

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 45! So glad you are here. In this session team DPB is sitting down with an expert…
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dpb_44_Michael_Robert
Podcast
March 19, 2015

DPB 044: How to Prepare for Google’s Upcoming Algorithm Update

Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing…
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Get More For Less Using Social Retargeting with Rico Glover
Podcast
March 9, 2015

Get More For Less Using Social Retargeting w/ Rico Glover

Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. In this…
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dpb_42_JamesWedmore
Podcast
February 19, 2015

Getting Started With A Video Marketing Strategy w/James Wedmore

Wow! Session 42 of “The Dealer Playbook” Podcast is in the house and this session is one you cannot afford to miss!  In this session team DPB is sitting down…
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How to Increase Website Conversions w/ Tim Paige
Podcast
February 12, 2015

DPB 041:How To Increase Website Conversions w/Tim Paige

  “The Dealer Playbook” podcast session 41 is here and your going to love this one!    In today’s session team DPB is talking about getting more conversions from your…
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Greg Rollett
Podcast
February 5, 2015

DPB 040: How to Build Trust with Your Marketing w/ Greg Rollett

What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of…
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Why You Should Unify Your Marketing Efforts w/ Glenn Pasch
Podcast
January 29, 2015

DPB 039: Why You Should Unify Your Marketing Efforts w/ Glenn Pasch

On this session of “The Dealer Playbook” podcast we are talking shop with automotive industry thought leader Mr. Glenn Pasch. Glenn is the CEO of PCG Digital Marketing a full…
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How to Win the Game of Googleopoly w/ Sean V. Bradley, CSP
Podcast
January 22, 2015

DPB 038: How to Win the Game of Googleopoly w/ Sean V. Bradley, CSP

Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast! In this session we have our first repeat guest since The…
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dpb_37_danwaldschmidt
Podcast
January 8, 2015

DPB 037:How Ordinary People Can Achieve Extraordinary Success w/ Dan Waldschmidt

Thank you for being here! Today’s conversation is an intense one with business expert Dan Waldschmidt. Dan and his team help companies all over the world arrive at business-changing breakthrough…
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Laura Madison
Podcast
January 1, 2015

DPB #36: 3 Tips to Building Your Brand and Career in Car Sales w/ Laura Madison

First of all, HAPPY NEW YEAR! We are so excited to get this new year off to a fresh start and to bring you episodes of the show that will…
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Rory Vaden
Podcast
December 17, 2014

DPB 035: Procrastinating Your Way To Success w/Rory Vaden

Rory Vaden, MBA CSP is Cofounder of Southwestern Consulting, a Self-Discipline Strategist and an Internationally Renowned Speaker. His first book Take the Stairs was a #1 Wall St Journal and…
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Chris Walsh
Podcast
December 11, 2014

DPB 034: Creating A Culture Of Customer Care w/Chris Walsh

Welcome back to The Dealer Playbook Podcast session #34! Our guest today is 30 year automotive vet Mr. Chris Walsh, founder of Vets-Cars and a wealth of knowledge and stories…
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Michael Cirillo
Podcast
November 26, 2014

DPB 033: How to Get the Most Out of Your Digital Campaigns

Happy Thanksgiving 2014! The Dealer Playbook Podcast session #33 is going to show you how to really crank up the productivity of your website. Michael and Robert dive in and…
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David Johnson
Podcast
November 19, 2014

DPB 032: How to Do Adwords the Right Way featuring David Johnson

In this powerful session of "The Dealer Playbook" Podcast we are sitting down with automotive digital advertising expert David Johnson Of 3G Engagement. Google Adwords is nothing really new for…
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Joe Cala from Dealer Synergy
Podcast
November 6, 2014

DPB 031: Transform Your Training By Taking Massive Action w/ Joe Cala

In session 31 of The Dealer Playbook Podcast, we sat down with Joe Cala. Joe is currently the General Manager of Dealer Synergy, and is one of the most inspirational,…
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Jim Ziegler
Podcast
October 30, 2014

DPB 030: The Secret to Selling More in F&I with Jim Ziegler

Jim "The Alpha Dawg" Ziegler is as close as it comes to a "living legend" as you can get. Jim is the founder of the "Internet Sales Battle Plan" and…
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Fran Taylor
Podcast
October 23, 2014

DPB 029: The Lost Art of Sales Prospecting with Fran Taylor

Fran Taylor "The King of Prospecting" is the founder of " Fran Taylor Techniques" a automotive sales training company that specializes in the lost art of sales prospecting techniques. Fran…
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Online Marketing Tips
Podcast
October 16, 2014

DPB 028: How to Attract More Qualified Customers with Objective Driven Content

In session 28 of The Dealer Playbook Podcast, Michael Cirillo is back and dropping all sorts of crazy knowledge about how you can start standing out from the clutter and…
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Car Sales Personal Websites
Podcast
October 8, 2014

DPB 027: How to Take Control of Your Personal Brand with a Website

In this session of "The Dealer Playbook" podcast Robert Wiesman is flying solo! Michael Cirillo the other half of team DPB is under the weather and not able to contribute…
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Podcast
September 25, 2014

DPB 026: The 3 M’s of Automotive Marketing w/ Mathew Koenig

Welcome to "The Dealer Playbook" podcast session 26 where once a week auto dealers get real strategies that get results. In this session Robert Wiesman and Michael Cirillo sit down…
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mainfeature_jd
Podcast
September 18, 2014

DPB 025: More Revenue for your Dealership using Facebook Ads w/ JD Rucker

The Dealer Playbook team has a awesome session for the "Silver Episode" number 25! In this powerful session the DPB team Michael Cirillo & Robert Wiesman chop it up with…
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Sean V. Bradley on Selling Cars
Podcast
September 11, 2014

DPB 024: The Secret to Making Big Money Selling Cars w/ Sean V. Bradley

One thing everyone in the automotive industry wants MORE of but seems to never talk about is MONEY. There is nothing wrong with wanting to make more money and that just…
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Elise Kephart Adame
Podcast
September 4, 2014

DPB 023: How to Go The Extra Mile and Achieve Greatness in Car Sales w/ Elise Kephart Adame

"It's about time" and "Finally" have been the response from any one that we told "DPB Session 23 was featuring the newest Phone Ninja Elise Kephart-Adame. In case you don't…
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Anne Fleming from Women Drivers
Podcast
August 21, 2014

DPB 022: Why You Should Focus on Female Automotive Shoppers w/ Anne Fleming

  Any one in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife…
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Rand Fishkin Car Dealer SEO
Podcast
August 14, 2014

DPB 021: Your SEO Questions Answered w/ Rand Fishkin

In the automotive industry especially we hear so much conflicting information when it comes to your car dealer websites SEO (search engine optimization) and what makes it even worse a…
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Tom Vann Sales Expert
Podcast
August 8, 2014

DPB 020: Driving More Sales By Building A Massive Customer Database w/Tom Vann

There are so many great trainers in the automotive industry that have so much great information that can grow your business. Today on "The Dealer Playbook" podcast session 20 we…
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andrew_feature
Podcast
July 31, 2014

DPB 019: The 5 Step Automotive Video Sales Process w/ Andrew Myers

Video is hot with consumers and we all know it. You, us, everyone is engaging in online video most likely on a regular basis right? So many of us today…
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robert_feature
Podcast
July 24, 2014

DPB 018: How to Build Your Personal Brand and Create a Monster Business w/ Robert Wiesman

The automotive sales industry is such a lucrative opportunity for any one who is willing to do whatever it takes and has the entrepreneur state of mind. That goes for…
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subi-feature
Podcast
July 17, 2014

DPB 017: Building A Successful eCommerce Department w/ Subi Ghosh

Welcome back and thanks for checking out 'The Dealer Playbook" podcast session 17. We are so glad you are here! We are extra excited for todays session and know you…
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Grant Cardone
Podcast
July 10, 2014

DPB 016: Why Car People Hate What They Do – Part 2 – w/Grant Cardone

Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone. Picking up where he left off Grant is on…
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Grant Cardone Sales Expert
Podcast
July 3, 2014

DPB 015: Why Car People Hate What They Do w/Grant Cardone

 Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today!  We are excited to have with us today New York Times best selling…
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Michael Cirillo
Podcast
June 26, 2014

DPB 014: The Difference Between Advertising & Marketing For Your Dealership

Here we are at DPB podcast episode 14, and it has been all the way back to episode 1 since we have just heard from Michael and Robert. So in…
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Cory Mosley
Podcast
June 19, 2014

DPB 013: How To Win In Business With An ‘Advance In Conquer’ Mindset w/Cory Mosley

You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is…
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Mark Tewart
Podcast
June 12, 2014

DPB 012: How To Increase Gross Profit Doing Business On The Internet w/Mark Tewart

Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team. Mark is the founder…
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David Bradley
Podcast
June 5, 2014

DPB 011: How To Build A Winning Sales Team w/David Bradley

Sales Manager for "Cardone Training Technologies" David Bradley sits down with " The Dealer Playbook" to talk about "How To Build A Winning Sales Team" in todays dealerships. Dave is…
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Gary Vaynerchuk
Podcast
May 29, 2014

DPB 010: Talking Facebook w/Gary Vaynerchuk

Unless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is. Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab,…
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Hunter Swift / Dealer Socket
Podcast
May 22, 2014

DPB 009: How To Drive More Car Sales With Your CRM w/Hunter Swift

Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more then a tool to enter customer information or remind a sales…
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troy_spring
Podcast
May 15, 2014

DPB 008: Dominating Traditional Media in a Digital World w/ Troy “Turbo” Spring

Different marketing and advertising tactics work better than others. Period. In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies. With…
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Sean Moffat
Podcast
May 8, 2014

DPB 007: Turn Customers To Advocates – Turning your current customers to raving fans of your dealership – w/ Sean Moffett

20 year automotive vet, International Sales Expert and host of nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat…
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photo (1)
Podcast
May 1, 2014

DPB 006: Bringing It Home – Getting The Most Out Of Workshops & Seminars w/ Danny Benites

When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct…
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Dr. Willie Jolley
Podcast
April 23, 2014

DPB 005: The Ultimate Do More, Be More and Achieve More Secret w/ Dr. Willie Jolley

While I was attending the Internet Sales 20 Group in Atlantic City a few weeks ago, I had the incredible privilege of listening to, and eventually interviewing Dr. Willie Jolley.…
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Jarrod Glandt
Podcast
April 16, 2014

DPB 004: How to Dominate Your Market with Proper Sales and Team Training w/ Jarrod Glandt

Whether you’re just starting in the automotive industry, or consider yourself a veteran, a best practice in being successful is to always be learning and then apply the things that…
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Tracy Myers
Podcast
April 4, 2014

DPB 003: Giving a Wow Experience to Your Automotive Dealership’s Team w/ Tracy Myers

In the dealership business, your team’s attitude is crucial. Today's automotive consumers are smart. They know when you’re being sincere, and they know when you’re feeding them a line of…
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Craig Lockerd
Podcast
April 4, 2014

DPB 002: Recruiting Tips for Automotive Dealership’s w/ Craig Lockerd

If you want to pack your dealership with elite professionals, there’s no way to cut corners on building a disciplined recruitment strategy. Hiring someone who doesn’t fit your dealership culture…
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Podcast
April 4, 2014

DPB 001: Building A Team Culture In Your Dealership

It’s no secret that in today's automotive market, providing a "Wow Experience" for shoppers is an absolute must. Car dealers all over the world invest tons of money and time…
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