The Dealer Playbook, hosted by Michael Cirillo, is devoted to automotive professionals who want more than the status quo. It’s for those who are bold enough to push the envelope and do what it takes to experience accelerated growth.

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2014 – 2017 Episodes

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Praise for The Dealer Playbook

Marcus Sheridan reviews Michael Cirillo

“Michael Cirillo gets it. He sees around the curve and is telling dealers what they need to do to be ready for the future. I strongly recommend you pay attention if you’re looking to embrace the future and do what it takes to dominate in the industry.”

Marcus Sheridan
Marcus Sheridan International

David Kain reviews Michael Cirillo

“Kudos to you for tirelessly bringing us inspirational messages and letting us lean in to listen and learn on a weekly basis – what a gift to the industry!”

David Kain
Founder, Kain Automotive

Grant Cardone reviews Michael Cirillo

“I gotta tell you, Michael you do a great interview, dude. Every time I do an interview with you, I feel you in the interview; you are present. You’re not just reading some prepared questions. You’re doing great!

Grant Cardone
International Sales Expert 


My Top 4 Favorite Productivity Apps for Dealership Marketers

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It's no secret that as a dealership marketing professionals, you're juggling several different tasks and projects simultaneously. From merchandising and updating incentive information, to strategy, budget, vendors and reporting -…


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When I was a kid, one of the only ways I ever figured I could achieve success was by becoming the Mayor of the town in which I lived. I…

Don’t Give Up.

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In the summer of 1968, the Olympic games were in full swing in Mexico City. As usual, crowds from around the world gathered to support their country’s elite athletes. Those…

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