Why Last-Click Attribution Is Flawed w/ Bob Lanham

By March 29, 2021 No Comments

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In a last-click attribution model, whoever drove the lead gets the credit for creating it. To date, that’s how most 3rd party vendors have tried to validate their worth, however, the model is flawed.

Listen as Bob Lanham, Head of Automotive at Facebook, shares how the largest online retails map their media buying. You’ll also discover how they attribute leads and marketing results more holistically rather than focusing only on the last click.

For complete show notes and resources visit: https://www.thedealerplaybook.com/bob-lanham


You’ve tried so many different things with your marketing but the dots never align.

Your current agency sends you a fancy report but you have no clue what it means…

That’s why more dealers are choosing to partner with FlexDealer. They’re the creative marketing people behind some of the auto industry’s most envied brands.

“Flex takes an approach unlike others I’ve ever experienced, and I can honestly say that I trust you guys. It’s a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I’m so grateful! – Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer’s free, immediate website audit. Visit www.flexdealer.com/website-audit 

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

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