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      <image:title>Episodes - "Guaranteed human" — How AI makes connection critical | Joey Zanetis, EVP iHeart Media Automotive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://thedealerplaybook.com/episodes/recapturing-lost-customers-through-fixed-operations-kristine-lentz</loc>
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      <image:title>Episodes - "Doesn't mean goodbye" — Recapturing "lost" customers through fixed operations | Kristine Lentz, Urban Science - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/the-great-train-wreck-how-affordability-and-a-broken-process-are-costing-dealers-the-sale-matt-lasher</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:title>Episodes - “The Great Train Wreck”: How Affordability and a Broken Process Are Costing Dealers the Sale | Matt Lasher, Streamline Auto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/the-digital-mistake-costing-dealers-growth-ashley-cavazos</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:title>Episodes - "Stop Blaming Marketing": The Digital Mistake Costing Dealers Growth | Ashley Cavazos, NCM Associates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/the-sales-intelligence-tool-closing-the-gap-between-your-worst-and-best-reps</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:title>Episodes - "It's Like a Wingman": The Sales Intelligence Tool Closing the Gap Between Your Worst and Best Reps | Jay Ku, Founder of HeyGreenlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-dealers-are-being-underserved-by-their-own-ad-vendors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-04</lastmod>
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      <image:title>Episodes - “You’re Getting the Diluted Version”: How Dealers Are Being Underserved by Their Own Ad Vendors | Subi Ghosh, EVP Partnerships at fullthrottle.ai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/why-dealers-need-a-real-ai-strategy-anyway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>Episodes - “We Built an AI Department” - Why Dealers Need a Real AI Strategy Anyway | Jeff Swickard, President/CEO of Swickard Auto Group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/why-car-dealers-need-video-marketing-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>Episodes - "Win the Top-of-Mind Battle" - Why Most Salespeople Never Get Remembered | Charles Cannon, GM at BMW West Houston - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/this-ford-store-cracked-the-used-car-game</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
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      <image:title>Episodes - "Sold 300+ Used Cars" - This ford store cracked the used car game | Rob Ruth, President - Bob Ruth Ford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/how-a-100-year-dealership-stays-nimble-and-grows-in-a-modern-market</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
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      <image:title>Episodes - "The Sir Walter Way" - How a 100-Year Dealership Stays Nimble (and Grows) in a Modern Market | Matt Birkhead, Dealer Principal at Sir Walter Chevrolet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/how-architecture-shapes-sales-service-and-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-18</lastmod>
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      <image:title>Episodes - "Design is an operating system" - How Architecture Shapes Sales, Service, and Culture | Josh Keough, Gensler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-real-lessons-of-2025-and-why-2026-demands-more</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
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      <image:title>Episodes - "A 2025 Year in Review" - The Real Lessons of 2025 and Why 2026 Demands More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-a-kia-gm-built-10m-in-real-estate-while-running-a-store</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
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      <image:title>Episodes - "Kickstart Your Wealth Engine" - How a Kia GM Built $10M in Real Estate While Running a Store | Tustin Ulrich, GM at Roper Kia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-authentic-community-investment-drives-real-store-traffic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d966d6f4-2bdc-4767-969b-cb628634d196/Ashley+Brockhurst+Final+Updated.png</image:loc>
      <image:title>Episodes - "The ‘Pull, Not Push’ Strategy" - How Authentic Community Investment Drives Real Store Traffic | Ashley Brockhurst, Charlesglen Toyota - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-signature-20-experience-thats-changing-how-guests-buy-cars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3e52e1df-27c5-4674-aa3d-a315dc0f6598/JB+Burnett+Final+Updated.png</image:loc>
      <image:title>Episodes - “Hospitality First” — The Signature 2.0 Experience That’s Changing How Guests Buy Cars | JB Burnett, GM at Preston Auto | Multi-Store Operator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/what-dealers-can-learn-from-lange-fetters-social-media-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c92f4a7b-786c-4cf7-9a85-acd87732c6e2/Noella+Salter+Final+Updated.png</image:loc>
      <image:title>Episodes - "Viral for the Right Reasons" - What Dealers Can Learn from Lange &amp;amp; Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange &amp;amp; Fetter Ford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-turn-disruption-in-the-industry-into-opportunit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f9bbebb3-b3d9-452b-b555-79540a3b53b4/Nir+Bashan+Final.png</image:loc>
      <image:title>Episodes - “Every Crisis Is Free Profit” — How to Turn Disruption in the Industry Into Opportunity | Nir Bashan, founder of The Creator Mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/where-the-data-says-your-car-will-sell-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/53545190-5cad-4836-83c9-24c60c31e959/Yolanda+Biswah+Final.png</image:loc>
      <image:title>Episodes - “Use the Equity, Not the Gut” Where the Data Says Your Car Will Sell Next | Yolanda Biswah, President of Canadian Black Book (CBB) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/luxury-isnt-about-price-how-to-deliver-premium-experiences-that-raise-gross</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6055ed78-081f-4a89-9125-326e524deb5a/Marion+Cain+Final.png</image:loc>
      <image:title>Episodes - “Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE &amp;amp; Creator of Kharisma Mastery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/what-3000-pros-just-told-us-about-ai-vs-google</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/4c6aa803-605a-4170-94dd-5059b6bad7b9/Marcus+Sheridan+Final.png</image:loc>
      <image:title>Episodes - “Extremes Get Clicks”: What 3,000 Pros Just Told Us About AI vs. Google | Marcus Sheridan, Author of Endless Customers  | Ep. 684 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-dealers-are-future-proofing-their-teams-for-ai-and-electrification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
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      <image:title>Episodes - “Curiosity Beats Fear Every Time”: How Dealers Are Future-Proofing Their Teams for AI and Electrification | Sebrina Westbrooke, Program Manager at Georgian College | Ep. 683 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-playbook-for-selling-evs-in-a-volatile-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e24eda2d-890f-4dcb-a42f-51b0838a6ad9/Alex+Lawrence+Thumbnail++%281%29.png</image:loc>
      <image:title>Episodes - Alex Lawrence: The Playbook for Selling EVs in a Volatile Market | Car Sales | Ep. 682 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-build-a-culture-that-sells-cars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
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      <image:title>Episodes - Tara Willis: How to Build a Culture That Sells Cars | Car Sales | Ep. 681 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-most-underrated-tool-for-selling-more-cars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/262a05b6-f9be-4059-97d3-fdf89838219a/Jean-Pierre+Thumbnail+Sample+%281%29.png</image:loc>
      <image:title>Episodes - Jean-Pierre Lacroix: The Most Underrated Tool For Selling More Cars | Car Sales | Ep 680 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-new-yorks-largest-auto-group-dominates-social-media-rerun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/73386661-98e3-46e9-9155-d90831b05f36/Brad+Gelber+Re-run+Thumbnail+.png</image:loc>
      <image:title>Episodes - Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-biggest-problem-in-retail-auto-and-how-to-solve-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e1f6040a-fcc2-4aeb-8f23-0bc89586daef/MC+Solo+Thumbnail++%281%29.png</image:loc>
      <image:title>Episodes - Michael Cirillo: The Biggest Problem In Retail Auto and How To Solve It | Leadership | Ep. 678 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/why-49-of-car-dealers-struggle-to-sell-evs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
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      <image:title>Episodes - Jimmy Douglas: Why 49% of Car Dealers Struggle to Sell EVs | Car Sales | Ep.677 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-create-dealership-events-that-sell-cars-with-ondar-tarlow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
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      <image:title>Episodes - Ondar Tarlow: Sell More Cars With VIP Activation Events | Car Sales | Ep. 676 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-convert-social-media-leads-into-car-sales</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
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      <image:title>Episodes - Shasta Haddock: Stop Selling Cars On Social Media | Car Sales | Ep. 675 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-most-overlooked-profit-center-in-your-dealership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/21e72c68-ca64-4e3b-8901-21573e7b71cb/Janis+Showers+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 674 - The Most Overlooked Profit Center in Your Dealership, with Janis Showers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/why-your-dealership-experience-is-worth-more-than-you-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8e330026-4108-40d0-ad29-d128b922a730/Megan+McDowell+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 673 - Why Your Dealership Experience Is Worth More Than You Think, with Megan McDowell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/will-ai-replace-your-job-or-will-you-replace-yourself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/867d0822-aa6c-4390-b356-04f40b33a3df/MC+AI+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 672 - Will AI Replace Your Job? Or Will You Replace Yourself? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-secret-car-sales-strategy-your-competitors-dont-know-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6291eb0e-99f9-4490-92da-8937161619f9/MC+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 671 - The Secret Car Sales Strategy Your Competitors Don't Know About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/get-out-of-the-customers-way-for-crying-out-loud</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e1bc843d-e656-478d-a1aa-17fd5dcd1213/Gary+Thumbnail+2.png</image:loc>
      <image:title>Episodes - Ep. 670 - GET OUT of the Customer's Way, for crying out loud! with Gary Graves - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/why-tires-might-be-your-dealerships-most-overlooked-goldmine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ec45a5bc-c50e-421f-a617-a44653f68b41/David+Pulla+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 669 - Why Tires Might Be Your Dealership’s Most Overlooked Goldmine, with David Pulla - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/should-you-buy-a-dealership-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fe937a95-f37d-4e22-9ef4-8bdb852f9635/Arthur+J.+Madjarian+Thumbnail+2.png</image:loc>
      <image:title>Episodes - Ep. 668 - Should You Buy a Dealership in 2025? with Arthur J Madjarian - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-new-rules-of-seo-for-car-dealers-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0c6c0993-a69a-4666-bdd6-5df679feba88/Colin+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 667 - The New Rules of SEO for Car Dealers in 2025, with Colin Carrasquillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/what-most-dealerships-gets-wrong-about-crm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b623af7d-089b-4fdd-8b3b-ace3d6bb93cc/Sam+Maimone+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 666 - What Most Dealerships Gets Wrong About CRM, with Sam Maimone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/why-fixed-ops-isnt-back-endits-the-backbone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/32e9b671-fd2d-4742-becd-3efcce14de89/Nicole+Dolphin+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 665 - Why Fixed Ops Isn’t Back-End—It’s the Backbone, with Nicole Dolphin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-create-a-high-performance-dealership-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/75e20f8a-3987-4fe9-819d-e521c1e3cdc5/Jill+Schulman+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 664 - How to Create a High-Performance Dealership Culture, with Jill Schulman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-laws-that-top-performers-in-retail-auto-obey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a74ea0cf-f663-4fa7-9375-a78b4b10159c/Alan+Dickie.png</image:loc>
      <image:title>Episodes - Ep. 663 - The Laws That Top Performers in Retail Auto Obey, with Alan Dickie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ai-accountability-and-the-30-leak-in-your-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0f72c6f4-4a22-4b03-93da-302e4225c2f0/Matt+Van+Dyke.png</image:loc>
      <image:title>Episodes - Ep. 662 - AI, Accountability, and the $30 Leak in Your Marketing, with Matt VanDyke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/what-agentic-ai-means-for-the-future-of-automotive-retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f52a132d-0ea6-4ea4-87dc-3756c4f8f4e1/Barry+Hillier.png</image:loc>
      <image:title>Episodes - Ep. 661 - What Agentic AI Means for the Future of Automotive Retail, with Barry Hillier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-turn-friction-points-into-profit-centers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/82497ae5-ca4f-463c-9f73-53f79664c31e/Jacqui+Barker.png</image:loc>
      <image:title>Episodes - Ep. 660 - How To Turn Friction Points Into Profit Centers, with Jacqui Barker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/expanding-your-dealerships-revenue-stream-with-shahin-alizadeh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/31bb5ff8-dcfe-4c10-a143-18521f6fcdd9/Shahin+Alizadeh.png</image:loc>
      <image:title>Episodes - Ep. 659 - Expanding Your Dealership’s Revenue Stream, with Shahin Alizadeh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lessons-in-influence-from-one-of-canadas-most-respected-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c7ab0d76-5bad-43f3-ab85-43bfa8d8a975/Agnes+Di+Leonardi.png</image:loc>
      <image:title>Episodes - Ep. 658 - Lessons in Influence from One of Canada's Most Respected Leaders, with Agnes Di Leonardi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/human-first-ai-fast-the-new-sales-formula</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/edd33359-fff0-45cd-9c9e-faf7a0f9fe7f/Kyle+Mountsier.png</image:loc>
      <image:title>Episodes - Ep. 657 - Human First, AI Fast: The New Sales Formula, with Kyle Mountsier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/avoid-this-mistake-unlock-customer-loyalty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/997929f4-dbd8-4fbf-8836-812d2bc0f4b3/Christine+Mitchell+Update.png</image:loc>
      <image:title>Episodes - Ep. 656 - Avoid This Mistake, Unlock Customer Loyalty, with Christine Mitchell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-create-a-culture-that-delivers-the-brand-promise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/08ea263d-c526-4988-a140-abbc4e0b89e7/Edwin+Frizzell+Update.png</image:loc>
      <image:title>Episodes - Ep. 655 - How to create a Culture that delivers the Brand Promise, with Edwin Frizzell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/hat-the-top-1-of-dealers-are-doing-differently-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c0db6822-5d1f-44de-b392-db7c7776e803/Miranda+Pyette.png</image:loc>
      <image:title>Episodes - Ep. 654 - What the Top 1% of Dealers Are Doing Differently on Social Media, With Miranda Pyette - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-hidden-influence-of-retail-spaces-on-customer-behavior</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d4fc2f1a-928a-4804-847e-84b0ef471ae6/Omar+Gandhi+Thumbnail+Update.png</image:loc>
      <image:title>Episodes - Ep. 653 - The Hidden Influence of Retail Spaces on Customer Behavior, with Omar Gandhi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-1-mindset-shift-that-will-transform-your-dealerships-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/663e23f1-e241-4445-95d3-779e43a34ec3/Nick+Askew.png</image:loc>
      <image:title>Episodes - Ep. 652 - The #1 Mindset Shift That Will Transform Your Dealership’s Success, with Nick Askew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/from-bank-robber-to-car-sales-master</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/be8d30a6-d90b-4dc8-aef1-f841a4c58207/Luke+Lunkenheimer.png</image:loc>
      <image:title>Episodes - Ep. 651 - From Bank Robber to Car Sales Master, with Luke Lunkenheimer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/remembering-jim-alpha-dawg-ziegler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fc17900a-3f6d-4a5e-9705-81895a5ede9e/Jim+Ziegler+Thumbnail.png</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1741203313000-QV67Z7ISLLX0L1P8JO1T/IMG_3028.JPG</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1741203312998-07HM6HQRCUJPDCOEPWZY/IMG_3027.JPG</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1741203711484-K0NCQAG8988N6EEDBWP8/IMG_3029.JPG</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1741203569514-B9SS9857L56VGQWMMKM3/IMG_3025.JPG</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1741203569889-G0CRTIUMBAWFWFTLRW6C/IMG_3026.JPG</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1741203571462-DBNGC5H6VWAI1M8GEC7Z/IMG_3024.JPG</image:loc>
      <image:title>Episodes - Ep. 650 - Remembering Jim “Alpha Dawg” Ziegler</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-ultimate-customer-magnet-for-dealerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1740652885986-ODHDH6KRVDBRCDJHSDXS/John+Dwyer+Updated.png</image:loc>
      <image:title>Episodes - Ep. 649 - The Ultimate Customer Magnet for Dealerships, with John Dwyer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-new-yorks-largest-auto-group-dominates-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/11e9c82b-62a5-4369-a76f-28dfb6075aa4/Bradley+Gelber.png</image:loc>
      <image:title>Episodes - Ep. 648 - How New York’s Largest Auto Group Dominates Social Media, with Brad Gelber - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-tap-into-the-multi-billion-dollar-spanish-car-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/dc644e6e-e4b8-43c6-be4f-622621dec824/Chance+Mayfield+upd.png</image:loc>
      <image:title>Episodes - Ep. 647 - How to Tap Into the Multi-Billion Dollar Spanish Car Market, with Chance Mayfield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-keep-your-inventory-clean</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f22c2377-3c1b-455f-9b24-8a7d57af2757/BRIAN+KRAMER.png</image:loc>
      <image:title>Episodes - Ep. 646 - How to Keep Your Inventory Clean, with Brian Kramer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/wait-whered-the-tariffs-go</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/4f31078b-085b-48c6-a876-5671a409a8dc/MC+SOLO+EPISODE.png</image:loc>
      <image:title>Episodes - Wait, Where'd The Tariffs Go?!? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/authenticity-sells-turn-real-stories-into-profitable-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/51007c49-2a0d-462d-923e-7a4cf5ffc96e/JUSTIN+FRIEND.png</image:loc>
      <image:title>Episodes - Ep. 645 - Authenticity Sells: Turn Real Stories into Profitable Ads, with Justin Friend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/day-2-nada-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e53f0777-d68d-4216-b1a9-9cf954bc37db/Nada+Day+2+Thumbnail.png</image:loc>
      <image:title>Episodes - Day 2: NADA Recap (Efficiency) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/day-1-nada-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/de52f012-7ffa-4e3b-9102-a2c414589a37/Nada+Template.png</image:loc>
      <image:title>Episodes - Day 1: NADA Recap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/are-evs-for-everyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6dbe6e61-495a-41f7-ac73-1ec063803cd1/Template+ELENA+CICCOTELI.png</image:loc>
      <image:title>Episodes - Ep. 644 - Are EVs For Everyone? With Elena Ciccotelli - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-100-mistake-your-dealership-keeps-making</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8f948f53-43ee-45b2-89a8-66d6b03fe417/Thumb_Kyle_Disher.png</image:loc>
      <image:title>Episodes - Ep. 643 - The $100 Mistake Your Dealership Keeps Making, With Kyle Disher - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-to-actually-sell-cars-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/83fd02ac-0608-467d-bf28-7bcc7af104b7/Thumb_Robin_wb.png</image:loc>
      <image:title>Episodes - Ep. 642 - How to Actually Sell Cars On Social Media, With Robin Wilson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-smart-dealerships-are-winning-with-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b39bed8a-9d9b-4aea-afbd-a67cc206daed/Thumb_Maarten+wb.png</image:loc>
      <image:title>Episodes - Ep. 641 - Smart Dealerships Are Winning More with AI, With Maarten Bekkers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/how-ai-and-google-are-shaping-dealership-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/5074f899-6f17-428f-b2d1-b951e26915e9/Thumb_Dave.png</image:loc>
      <image:title>Episodes - Ep. 640 - How AI and Google Are Shaping Dealership Success With Dave Spannhake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/stop-selling-cars-start-creating-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d5278b39-91b3-4607-a0b7-5f8a882766ed/Thumb_Bob.png</image:loc>
      <image:title>Episodes - Ep. 639 - Stop Selling Cars, Start Creating Experiences, With Bob Welby, INFINITI USA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/leads-arent-the-problemyour-process-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/32d9e35c-604e-48f7-aadc-6d498a239082/Thumb_Paul_de_Vries.png</image:loc>
      <image:title>Episodes - Ep. 638 - Leads Aren’t the Problem—Your Process Is, with Paul de Vries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-roi-of-creativity-in-dealership-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/39cfbddb-3c47-492f-a7ea-a98349a57405/Thumb_Nathanael_Greklek.png</image:loc>
      <image:title>Episodes - Ep. 637 - The ROI of Creativity in Dealership Marketing With Nathaniel Greklek - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/what-gratitude-taught-me-about-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9085417f-905f-4e46-a9e3-06938a44116a/Thumbnail+M.O.M+Ep+5.png</image:loc>
      <image:title>Episodes - What Gratitude Taught Me About Life, Business, and Big Wins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/louie-herron</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bef670c8-3d21-482c-8e7b-a960b79b6504/Thumb_Louie_Herron.png</image:loc>
      <image:title>Episodes - Ep. 636 - Dealership Growth Hacks: Beyond ‘Sell More Cars’ With Louie Herron - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/adam-marbuger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88c3498b-c82a-4e7a-a64a-eb9893d2a074/Thumb_Adam_Marbuger_Website+updated.png</image:loc>
      <image:title>Episodes - Ep. 635 - Turn Setbacks into Success With Adam Marburger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/edward-pizzigati</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/286255d6-9a98-40ce-aaf7-7a6a5d7d0360/Thumb_Edward_Pizzigati_website.png</image:loc>
      <image:title>Episodes - Ep. 634 - Fixed Ops Is The Key to Higher Dealership Profits With Ed Pizzigati - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-31</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d9d35ab3-7170-41bb-83e6-a86be26f86f5/Thumb_MC_on_the_mic.png</image:loc>
      <image:title>Episodes - when ai GETS SCARY GOOD - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/todd-caputo-10-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b79d5291-0344-48d3-8506-0c589598b7d9/thumb_todd_caputo.png</image:loc>
      <image:title>Episodes - Ep. 633 - Complacency is Killing Dealerships, With Todd Caputo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-rohrman-17-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e344cb7a-dd84-4b85-af4b-05cfba7f823b/Thumb_Ryan.png</image:loc>
      <image:title>Episodes - Ep. 632 - How to Cultivate a High-Performing Dealership Team, With Ryan Rohrman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dave-perriton-10-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9ba3b6cc-eef0-4a13-96ed-16832fa9b18e/Thumb_Dave_Perriton+upd.png</image:loc>
      <image:title>Episodes - Dave Perriton: How to Turn Your F&amp;amp;I Department Into a Profit Powerhouse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/royce-neubauer-10-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/37736c4f-f992-43ac-bd4b-d2b9c31a9458/Thumb_Royce.png</image:loc>
      <image:title>Episodes - The Truth About Vehicle Logistics with Royce Neubauer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/vinnie-moya-9-26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
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      <image:title>Episodes - How to Sell More Cars Without the Pressure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-9-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0c638666-993f-402b-9875-1c03169c1050/MC3+Image.png</image:loc>
      <image:title>Episodes - The Secret Sales Strategy No One Is Using - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-l-wood-9-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1726092907825-1H8CCCM7CRING21P31XR/Thumb_Michael_Wood+Updated.png</image:loc>
      <image:title>Episodes - Michael L. Wood: How to Create Unforgettable Customer Experiences in the Automotive Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sam-darc-9-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/121d39b2-17bd-46f2-8695-999479e03784/Thumb_Sam_Darc.png</image:loc>
      <image:title>Episodes - Sam D’Arc: Promote Your People From Within - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/moose-pohyar-8-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/53566637-e595-4f46-a353-9ea2c94ae7e0/episode_art_master_2024_moose+2.png</image:loc>
      <image:title>Episodes - Moose Pohyar: HOW TO SELL MORE EV'S IN 2024! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/charles-cannon-8-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/596f8b48-2b48-4563-88d6-cec1b81e6d0c/episode_art_master_2024_charles.png</image:loc>
      <image:title>Episodes - Charles Cannon: The One Marketing Strategy Every Car Dealer Needs to Master - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tim-hayden-8-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d3b47abc-ada8-44fb-942b-a5997cbeaf9e/episode_art_master_2024_Tim_Hayden.png</image:loc>
      <image:title>Episodes - Tim Hayden: Business DNA - Why Your Dealership’s Success Desperately Depends On It! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-8-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
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      <image:title>Episodes - Top Tip For Getting More Attention Than Your Competitors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/greg-gifford-8-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b311b903-52cb-4d62-8d2a-43e27a4dffa9/episode_art_master_Greg_Gifford.png</image:loc>
      <image:title>Episodes - Greg Gifford: Why Your SEO Strategy is Failing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Episodes - Greg Gifford: Why Your SEO Strategy is Failing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-stewman-7-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://thedealerplaybook.com/episodes/glenn-lundy-7-24</loc>
    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Episodes - Anthony Alagona: Proven Strategies That Can Help You Increase Appointment Show Rates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>Episodes - The New Rules of Luxury Leasing: What You Need to Know in 2024 with Steven Posner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Episodes - The New Rules of Luxury Leasing: What You Need to Know in 2024 with Steven Posner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <changefreq>monthly</changefreq>
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      <image:title>Episodes - Women Drive Auto Sales: Unlocking Female Customer Satisfaction with Katie Mares - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Episodes - Women Drive Auto Sales: Unlocking Female Customer Satisfaction with Katie Mares - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <changefreq>monthly</changefreq>
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      <image:title>Episodes - Leadership Lessons from a Millennial General Manager - Gabrielle Abinion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Episodes - Leadership Lessons from a Millennial General Manager - Gabrielle Abinion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Episodes - Run Into The Fire: How To Move From Management To Ownership In The Car Industry With Steve Whitlock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Episodes - From Clicks To Customers With Glenn Pasch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Episodes - Car Pros' Guide To Money Mastery | Rob Bacharach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Episodes - Allow Your Customer To Take The Lead, Mastering Customer Engagement | Kirk Preiser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Episodes - GET OUT Of The Customer's Way, For Crying Out Loud! | Gary Graves - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://thedealerplaybook.com/episodes/jesse-cole-the-car-buying-experience-should-be-longer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9621a576-b781-462a-a3fa-7a4f9369a5c3/DPB_Website_jesse_cole.png</image:loc>
      <image:title>Episodes - The Car Buying Experience Should Be Longer? | Jesse Cole (Savannah Bananas) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/stay-ahead-of-the-curve-why-dealers-cant-afford-to-miss-asotucon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/84e648fe-fd15-46f7-83df-74fe3d48c990/paul_kyle.jpeg</image:loc>
      <image:title>Episodes - Why Car Dealers Can’t Afford To Miss ASOTUCON 2023 | Paul Daly &amp;amp; Kyle Mountsier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/charles-cannon-how-to-accelerate-growth-in-your-automotive-career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b127b27c-1695-4767-a8a2-8e51e59e8155/DPB_Website_Charles+Cannon.png</image:loc>
      <image:title>Episodes - How To Accelerate Growth In Your Automotive Dealership Career | Charles Cannon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mathew-growden-are-google-vehicle-ads-worth-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ea324717-644a-439e-a5ca-9cd6a5a5026a/DPB_Website_mathew+growden.png</image:loc>
      <image:title>Episodes - Are Google Vehicle Ads All Hype? | Mathew Growden (Google Canada) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kyler-kropf-what-it-takes-to-build-a-successful-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/804cebde-3ff2-4f63-8c3f-c10d4ac6add5/DPB_Website_Kyler_Kropf.png</image:loc>
      <image:title>Episodes - What It Takes To Build A Unique and Successful Business | Kyler Kropf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dylan-vanas-modern-marketing-is-it-all-hype-or-is-it-real</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e1abc392-418d-40da-8ff4-a5a12c9c562c/DPB_Website_Dylan_Vanas.png</image:loc>
      <image:title>Episodes - Modern Marketing: Is It All Hype Or Is It Real? | Dylan Vanas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ed-roberts-breaking-the-status-quo-as-a-car-dealer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/43632996-eb6f-4b96-b709-e0dccd6bccd6/DPB_Website_Ed_Roberts.png</image:loc>
      <image:title>Episodes - Breaking The Status Quo As A Car Dealer | Ed Roberts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/the-power-of-servant-leadership-in-fixed-operations-allie-peters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/93430f4b-54ce-44ec-a386-7d20d12c5b3f/DPB_Website_Allie+Peters.png</image:loc>
      <image:title>Episodes - The Power Of Servant Leadership In Fixed Operations | Allie Peters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/unveiling-the-power-of-inventory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/70e3208e-a6af-45cb-a961-8a2b60717562/DPB_Website_hero_DanC.jpg</image:loc>
      <image:title>Episodes - Unveiling The Power of Inventory | Dan Collingridge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/innovation-partnerships-and-breaking-the-mold-danny-zaslavsky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/5957c600-57e2-427f-a0ac-24b365c40c1c/DPB_Website_hero_Danny+Zaslavsky.png</image:loc>
      <image:title>Episodes - Innovation, Partnerships, and Breaking The Mold | Danny Zaslavsky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shawn-armorer-6-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a1c07cd8-35dd-42c0-83a4-d3f634b1bd6b/DPB_Website_Shawn.png</image:loc>
      <image:title>Episodes - Shawn Armorer: The Power Of Human Connection In A World Of AI (NIADA) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeremy-beck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-baker-and-mark-jones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/dceada44-6299-48a9-8826-7b9462cb02c2/DPB_Website_Mark+jones.png</image:loc>
      <image:title>Episodes - Importance Of Knowing Your Numbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-6-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo, Keynote Speaker At NIADA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/wb-cavender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f95191df-7d66-4259-9072-ee92a7e3f8d0/DPB_Website_WB_Cavender.png</image:loc>
      <image:title>Episodes - WB Cavender: Enhancing The Car Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lou-ramirez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/5c40b109-a337-46c6-8291-761d3b4be4d5/DPB_Website_Lou+Ramirez.png</image:loc>
      <image:title>Episodes - Lou Ramirez: Creating A Unified Auto Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/matt-jones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/060024e4-f9bc-4355-af26-8676014c6743/DPB_Website_Matt_Jones.png</image:loc>
      <image:title>Episodes - Matt Jones: How Putting People First Can Drive Long-Term Dealership Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/whit-norrad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e3a38b6f-1cd7-48a7-b280-32a1c7c8bb0f/DPB_Website_hero_Whit.png</image:loc>
      <image:title>Episodes - How To Make Your Marketing Sticky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ann-marie-johnson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/de2f1068-8245-4585-924e-cb422d401377/DPB_Website_anne.png</image:loc>
      <image:title>Episodes - Ann-Marie Johnson: The Power Of Moments Of Truth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-daly-and-kyle-mountsier-4-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44f836ac-90a5-4ca1-9908-e18ebfc5bf4f/paul+kyle.jpg</image:loc>
      <image:title>Episodes - Love People More Than You Love Cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-kain-3-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e06a093-8344-4861-bc25-4a675bc31ee3/DPB_Website_hero_Template.jpg</image:loc>
      <image:title>Episodes - David Kain: Is The Auto Industry Doomed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joshua-negron</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/977b0bfe-629e-43d7-a417-a64a4d74ac20/DPB_Website_hero_Joshua+Negron.png</image:loc>
      <image:title>Episodes - Joshua Negron: Why We Need To Focus On Mental Health At Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/grant-cardone-3-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0b758ae4-358f-4667-b794-8989f201caaf/grant+cardone.jpg</image:loc>
      <image:title>Episodes - Grant Cardone: Do You Have A Rapid Growth Mindset? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/weldon-long</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f1e55bdf-f30a-4030-93a4-3ad336312ebc/DPB_Website_hero_Weldon+Long.png</image:loc>
      <image:title>Episodes - Weldon Long: The Power Of Changing Your Mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sandy-zaninno</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/70a29b72-e04e-4ef3-a50b-e8907377b162/DPB_Website_hero_Sandy.png</image:loc>
      <image:title>Episodes - Sandy Zaninno: The Most Important Work In Automotive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/aaron-sheeks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9c4daded-5daa-4c84-bae1-fc9db6a50a32/Aaron_Website_hero.png</image:loc>
      <image:title>Episodes - Aaron Sheeks: How To Build A Successful Automotive Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/subi-ghosh-2-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/327a1d18-c5a7-49d1-9fa1-8750c2c6395f/DPB_Website_hero_subi.jpg</image:loc>
      <image:title>Episodes - Subi Ghosh: Can Dealerships Thrive In Challenging Markets? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lisa-gener</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0c61894c-3b9e-488d-8616-5b260a0e5ef7/DPB_Website_hero_LisaGener.jpg</image:loc>
      <image:title>Episodes - Lisa Gener: Is There A Right Way To Run Ads? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - NADA 2023 Recap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ali-reda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a9ec1290-f277-4055-bee3-9a3cba862fee/DPB_Website_hero_AliReda.jpg</image:loc>
      <image:title>Episodes - Ali Reda: Is Selling 100 Cars A Month Still Possible? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ted-lam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/147e4b62-16ad-4244-bb4b-3c5ab89b032c/DPB_Website_hero_Ted-Lam.jpg</image:loc>
      <image:title>Episodes - Ted Lam: It's Non-Prime Time! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/elise-kephart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2d7b14e4-a61b-4d3d-b538-672725893fd6/DPB_Website_hero_Elise-Kephart.jpg</image:loc>
      <image:title>Episodes - Elise Kephart: Is A.I. Going To Take Over Car Sales Jobs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/emer-sanabria</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/52dedf64-eca3-4ddb-b9f4-f96f336e3411/DPB_Website_hero_Emer-Sanabria.jpg</image:loc>
      <image:title>Episodes - Emer Sanabria: Leadership Lessons From A 20-Year Marine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-12-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: Will 2023 Make Or Break The Car Industry? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-svoboda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/961e91aa-2a39-4510-a94b-363f173fb33c/DPB_Website_hero_Michael-Svoboda.jpg</image:loc>
      <image:title>Episodes - Michael Svoboda: How To Sell 30 Cars Daily - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/carol-marshall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1f44e11e-91f5-458a-992a-87f97896f6dd/DPB_Website_hero_Carol-Marshall.jpg</image:loc>
      <image:title>Episodes - Carol Marshall: Why The Human Touch Is Still Vital To Dealership Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/colby-joyner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/7230f3a3-f901-4632-aa83-ed3ad8b53f38/DPB_Website_hero_Colby-Joyner.jpg</image:loc>
      <image:title>Episodes - Colby Joyner: Are Your Dealership Processes Doomed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-pasch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/01e815c3-2d9a-48a3-aa9f-8c03ee6ddbb8/DPB_Website_hero_Glenn-Pasch.jpg</image:loc>
      <image:title>Episodes - Glenn Pasch: Should Car Dealers Cut Or Reallocate Marketing Budgets? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nathan-hays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0f0ef489-67a8-4613-8417-038d16f38f7e/DPB_Website_hero_Nathan-Hays.jpg</image:loc>
      <image:title>Episodes - Nathan Hays: Is Selling Cars Still Worth It In 2023? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ben-hadley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8eb39c92-cb0b-4a0d-a69d-778fe74d35af/DPB_Website_hero_ilana-shabtay.jpg</image:loc>
      <image:title>Episodes - Ilana Shabtay: Get More Customers To Buy Your Vehicles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ilana-shabtay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/99eb528b-8040-40cb-a914-54c09e4af0c4/DPB_Website_hero_Ben-Hadley.jpg</image:loc>
      <image:title>Episodes - Ben Hadley: Can Digital And Physical Meet At The Dealership? (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shaka-dyson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/38b89801-c348-4907-a61d-f9642ff07971/DPB_Website_hero_Shaka-Dyson.jpg</image:loc>
      <image:title>Episodes - Shaka Dyson: Effort Vs. Time And Making The Most Of Both - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/800-auto-club</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b841f35f-5b35-4d10-b3cf-d150e3c311b0/DPB_Website_hero_800%25.jpg</image:loc>
      <image:title>Episodes - Big Takeaways From The 800% Auto Club Retreat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: How Sales Pros Can Thrive In A Slow Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shari-levitin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3c32df31-e94e-4939-a456-b8addf3d1f74/DPB_Website_hero_Shari-Levitin.jpg</image:loc>
      <image:title>Episodes - Shari Levitin: The Power Of Leveraging Video In Your Sales Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rc-hazzard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3a626072-94cc-415f-8317-91143a9b832d/DPB_Website_hero_RCHazzard.jpg</image:loc>
      <image:title>Episodes - RC Hazzard: Can Car Dealers Create Their Own Warranty Company? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-lundy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a8c363c2-070f-483a-9042-52b57de2af76/glenn_lundy_hero.jpg</image:loc>
      <image:title>Episodes - Glenn Lundy: Save Your Dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dan-collingridge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/38bd0366-c4fb-48e7-8b70-3246394e7017/DPB_Website_hero_DanC.jpg</image:loc>
      <image:title>Episodes - Dan Collingridge: Inventory Is The Nucleus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fanie-scholtz-peter-viljoen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0f9781f5-e92e-4e68-932c-abfb791c6c66/DPB_Website_hero_Fanie-Scholtz.jpg</image:loc>
      <image:title>Episodes - Fanie Scholtz &amp;amp; Peter Viljoen : Do Dealers Love The Agency Model? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/scott-simons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f17fee59-ce3c-4890-9f88-4542c6ba8dd7/scott_sim_hero.jpg</image:loc>
      <image:title>Episodes - Scott Simons: Creating A Dealership Growth Environment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/darren-doane</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/86070920-d737-4b72-93d5-9d078959703c/DPB_Website_hero_Darren-Doane.jpg</image:loc>
      <image:title>Episodes - Darren Doane: Opportunity Knocks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-8-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Preparation Eliminates Fear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/steve-roessler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6f6536e3-072d-44e9-8a2f-a8da4d01c5c6/DPB_Website_hero_Steve-Roessler.jpg</image:loc>
      <image:title>Episodes - Steve Roessler: Modern CRM Best Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bart-nollenberger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6b7e27cc-2836-48ff-9561-c15c8ab8b436/DPB_Website_hero_Bart-Nollenberger.jpg</image:loc>
      <image:title>Episodes - Bart Nollenberger: The Next Generation Of Automotive Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brett-morris</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b25072be-e78b-4f96-a98b-6b32fe2bf076/DPB_Website_hero_Brett+Morris.jpg</image:loc>
      <image:title>Episodes - Brett Morris: Using Data To Predict High Performers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/josh-little</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a5da1232-c656-44b6-886c-7edf7f2ad4d0/DPB_Website_hero_Josh-Little.jpg</image:loc>
      <image:title>Episodes - Josh Little: Putting The Unity Back In Community With Video - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-daly-kyle-mountsier-07-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44f836ac-90a5-4ca1-9908-e18ebfc5bf4f/paul+kyle.jpg</image:loc>
      <image:title>Episodes - Paul Daly &amp;amp; Kyle Mountsier: The Rebirth Of The Automotive Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kaylee-felio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/68f29a10-a654-477c-99a3-6b6a78e7d90c/DPB_YT_Kaylee-Felio.jpg</image:loc>
      <image:title>Episodes - Kaylee Felio: Selling Auto Parts Before They're Obsolete - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brooke-furniss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/7221a7b7-7c10-4d63-abc7-d223fb5ff16e/DPB_Website_hero_Brooke-Furniss.jpg</image:loc>
      <image:title>Episodes - Brooke Furniss: Modern Dealers Need Modern Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-de-vries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b3b2f28b-f947-4c08-aa59-a0f365e079cd/paul_devries_hero.jpg</image:loc>
      <image:title>Episodes - Paul De Vries: 6 Steps To Successful Lead Handling (For Car Dealers) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-pasch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9a03b69d-a436-4537-a8ff-51451814a6ce/DPB_Website_hero_Brian-Pasch.jpg</image:loc>
      <image:title>Episodes - Brian Pasch: An Open Letter To Ford's CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-welch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/12f0d460-405c-45d3-a176-34b5d3a987d0/DPB_Website_hero_MikeWelch.jpg</image:loc>
      <image:title>Episodes - Mike Welch: Growing A Successful Tire E-Commerce Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-oates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/72f19ede-5de3-42b4-b0ae-7c3ab53424b8/DPB_Website_hero_DavidOates.jpg</image:loc>
      <image:title>Episodes - David Oates: How To Repair Your Dealership's Reputation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-7-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 4 Reasons Why You Know Way Less Than You Think About The Car Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-kramer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cfc249b2-6438-4a94-92c1-c14649d0eb3f/DPB_Website_hero_Brian-Kramer.jpg</image:loc>
      <image:title>Episodes - Brian Kramer: The First Car Sale In The Metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/amberly-allen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a8a9b359-325f-4879-a96c-258dd63a9f67/DPB_Website_hero_Amberly-Allen.jpg</image:loc>
      <image:title>Episodes - Amberly Allen: Save 75% On Dealership Credit Card Processing Fees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-pasch-5-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/01e815c3-2d9a-48a3-aa9f-8c03ee6ddbb8/DPB_Website_hero_Glenn-Pasch.jpg</image:loc>
      <image:title>Episodes - Glenn Pasch: Carvana - Love Them Or Hate Them? You Should Thank Them! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kevin-frye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a9c6a83b-d63a-42d6-9418-3372104af8dc/DPB_Website_hero_Kevin-Frye.jpg</image:loc>
      <image:title>Episodes - Kevin Frye: Selling Cars With Crypto Currency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/vasilios-lambos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/03e65db2-3a29-4431-8c71-f8b9f93badb1/DPB_Website_hero_Vasilios-Lambos.jpg</image:loc>
      <image:title>Episodes - What Should Car Dealers Know About Amazon Advertising? w/ Vasilios Lambos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/vasilios-lambos-4-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/03e65db2-3a29-4431-8c71-f8b9f93badb1/DPB_Website_hero_Vasilios-Lambos.jpg</image:loc>
      <image:title>Episodes - Vasilios Lambos: Amazon Advertising For Auto Dealers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/damian-boudreaux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cca63a95-3b30-4532-a7be-422bed7ca3f8/DPB_Website_hero_Damian-Boudreaux.jpg</image:loc>
      <image:title>Episodes - Damian Boudreaux: The Impressive Truth About Your Inner Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dan-moore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3287873a-9d59-4c9a-a493-cda2db7fea33/DPB_Website_hero_DanMoore.jpg</image:loc>
      <image:title>Episodes - Dan Moore: Stop Buying Your Way Out Of Operational Inefficiencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/stacey-hanke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/dcea2f81-01ff-4101-8837-839111928174/DPB_Website_hero_StaceyHenke.jpg</image:loc>
      <image:title>Episodes - Stacey Hanke: Who Do You Influence? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-j-daly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e5ba33c9-6c3e-4f3c-9399-a8ac6b79d2d6/DPB_Website_hero_PaulDaly.jpg</image:loc>
      <image:title>Episodes - Paul J. Daly: Perfectionism Is The Enemy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kyle-mountsier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/347d0785-2f66-4afd-943a-092f64f68594/DPB_Website_hero_KyleMountsier.jpg</image:loc>
      <image:title>Episodes - Kyle Mountsier: The Car Business Is a People Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Why Your Dealership Website Needs More Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bill-parlaman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ccb77764-8b19-403f-930f-5d4b65b07412/DPB_Website_hero_Bill+Parlaman.jpg</image:loc>
      <image:title>Episodes - Bill Parlaman: How to Collect And Leverage Your Own Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/napoleon-rumteen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1ec87a1a-85dd-45b1-934d-9a45180df28e/DPB_Website_hero_Napoleon+Rumteen.jpg</image:loc>
      <image:title>Episodes - Napoleon Rumteen: How Tekion Is Increasing Efficiency For Dealers And Car Shoppers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/whit-norrad-2-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c6b53b54-e91b-400d-9fad-88f2a2f03347/DPB_Website_hero_Whit.png</image:loc>
      <image:title>Episodes - This Ad Won The Super Bowl w/ Whit Norrad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-potgeiter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b5a2b6d1-7ea8-429a-8928-3b559c3d527f/DPB_Website_hero_ChrisPotgieter.jpg</image:loc>
      <image:title>Episodes - Chris Potgeiter: Be Proactive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marija-cvetkovska</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cb239965-a81f-4c86-84ea-a08445735d34/DPB_Website_hero_MarijaCvetskovska.jpg</image:loc>
      <image:title>Episodes - Marija Cvetkovska: Creating an Evolved and Integrated BDC and Sales Department - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/liza-borches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3b213483-86c8-4b1a-8b1d-0bbde3150a38/DPB_Website_hero_LizaBorches.jpg</image:loc>
      <image:title>Episodes - Liza Borches: How Dealership Culture Drives Bottom-Line Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-and-doug-maciver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/43023d82-87bd-4b47-8c59-99f47ae48a40/featured-image-3843.jpg</image:loc>
      <image:title>Episodes - Andrew &amp;amp; Doug MacIver: Selling Cars With Humor, Creativity, and Authenticity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dave-farrow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/967c4c69-afbb-47a3-92f4-611343b7dc37/DPB_Website_hero_David+Farrow.jpg</image:loc>
      <image:title>Episodes - Dave Farrow: Hack Your Brain For Ultimate Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/durran-cage-1-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cfc2ba0e-b0fb-4bde-8fa2-1e860147c000/DPB_Website_hero_Durran+Cage.jpg</image:loc>
      <image:title>Episodes - Top Traits Of A BDC Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/durran-cage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cfc2ba0e-b0fb-4bde-8fa2-1e860147c000/DPB_Website_hero_Durran+Cage.jpg</image:loc>
      <image:title>Episodes - Durran Cage: Your Dealership's Future Success Depends On It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-12-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Happy New Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/micheal-burt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e9112f0-0cd7-4141-aa92-5c5ef54d647c/micheal_burt_hero.jpg</image:loc>
      <image:title>Episodes - Micheal Burt: Grow Your Car Sales Customer Base - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marcus-sheridan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e14ec866-0d76-489f-9af1-e0e0a1301c21/marcus_sheridan_hero.jpg</image:loc>
      <image:title>Episodes - Marcus Sheridan: The Revenue Department - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-voss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2fa1dc88-3d15-4df8-a4a1-55accd28bfb1/chris_hero.jpg</image:loc>
      <image:title>Episodes - Chris Voss: You Can Learn To Negotiate With Anyone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-pasch-11-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/7c462a8f-2d35-469b-b1e8-45f66688c367/DPB_Website_hero_Glenn-Pasch.jpg</image:loc>
      <image:title>Episodes - Glenn Pasch: Timeless Marketing Strategies That Will Help Save Your Dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nathan-hays-10-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bb42b639-11b7-4028-a24d-aed77ae7e5c6/DPB_Website_hero_Nathan-Hays.jpg</image:loc>
      <image:title>Episodes - Nathan Hays: The Power of Relationship Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/george-nenni-10-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/16e25bfa-f0c7-4387-88ad-488c66e588c0/DPB_Website_hero_George+Nenni.jpg</image:loc>
      <image:title>Episodes - George Nenni: Mastering Google My Business For Car Dealers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shaahin-cheyene</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a168b4fc-4f48-4224-8633-e1ce8b8a8ae1/DPB_Website_hero_ShaahinCheyene.jpg</image:loc>
      <image:title>Episodes - The Power Of Influence w/ Shaahin Cheyene - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shaahin-cheyene-10-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a168b4fc-4f48-4224-8633-e1ce8b8a8ae1/DPB_Website_hero_ShaahinCheyene.jpg</image:loc>
      <image:title>Episodes - Shaahin Cheyene: Create A Mindset To Overcome Anything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-colleran-10-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/784a0aa8-2c0d-4431-832f-640db776f7d5/DPB_Website_hero_MikeColleran.jpg</image:loc>
      <image:title>Episodes - Is There An End To The Chip Shortage? w/ Mike Colleran - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-colleran-07-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/784a0aa8-2c0d-4431-832f-640db776f7d5/DPB_Website_hero_MikeColleran.jpg</image:loc>
      <image:title>Episodes - Mike Colleran: How Nissan Is Tackling Current Auto Industry Challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tom-kline-10-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e5aeebb1-e0c9-48e0-b92c-7447b6e0c5ac/DPB_Website_hero_TomKline.jpg</image:loc>
      <image:title>Episodes - Avoid Risk: At-Home Car Deliveries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tom-kline-09-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e5aeebb1-e0c9-48e0-b92c-7447b6e0c5ac/DPB_Website_hero_TomKline.jpg</image:loc>
      <image:title>Episodes - Tom Kline: Mitigate Risk, Save Thousands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fred-lennartz-8-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e9ad29d4-8452-43e9-8462-ca829e207147/DPB_Website_hero_FredLennartz.jpg</image:loc>
      <image:title>Episodes - Humanizing Car Sales w/ Fred Lennartz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fred-lennartz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e9ad29d4-8452-43e9-8462-ca829e207147/DPB_Website_hero_FredLennartz.jpg</image:loc>
      <image:title>Episodes - Fred Lennartz: What The Most Successful Car Sales Pros Do - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/laurie-foster-8-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fda67c32-7bba-410a-98d7-e730027dc66b/DPB_Website_hero_LaurieFoster.jpg</image:loc>
      <image:title>Episodes - Relationship vs. Partnership: What's The Difference? w/ Laurie Foster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/laurie-foster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fda67c32-7bba-410a-98d7-e730027dc66b/DPB_Website_hero_LaurieFoster.jpg</image:loc>
      <image:title>Episodes - Laurie Foster: How To Make Business Relationships More Profitable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-martinez-8-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9621b4ae-89e7-4200-a69a-b9f6a1ecdcdf/DPB_Website_hero_ChrisMartinez.jpg</image:loc>
      <image:title>Episodes - When To Sell Your Dealership w/ Chris Martinez - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-martinez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9621b4ae-89e7-4200-a69a-b9f6a1ecdcdf/DPB_Website_hero_ChrisMartinez.jpg</image:loc>
      <image:title>Episodes - Chris Martinez: Scale To 1,000 Car Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/erikka-tiffani-8-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e94cc330-bf19-4f4b-90ce-f98718b2e369/DPB_Website_hero_ErikkaTiffani.jpg</image:loc>
      <image:title>Episodes - Stone Soup For You w/ Erikka Tiffani - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/erikka-tiffani</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e94cc330-bf19-4f4b-90ce-f98718b2e369/DPB_Website_hero_ErikkaTiffani.jpg</image:loc>
      <image:title>Episodes - Erikka Tiffani: How To Take Control Of Your Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jaylissa-lea-8-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b1507e88-70aa-46e7-8c28-a9e8b82a4bd6/DPB_Website_hero_JaylissaLea.jpg</image:loc>
      <image:title>Episodes - The Secret To Selling Anything w/ Jaylissa Lea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jaylissa-lea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b1507e88-70aa-46e7-8c28-a9e8b82a4bd6/DPB_Website_hero_JaylissaLea.jpg</image:loc>
      <image:title>Episodes - Jaylissa Lea: How To Grow Your Personal Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mark-mcgovern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fea2626e-4b5e-41b1-8322-e240013a8f3a/DPB_Website_hero_MarkMcGovern.jpg</image:loc>
      <image:title>Episodes - Mark McGovern: The Carvana Experience. A Customer Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo7-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: 3 Steps To Creating Your Why Buy Message - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-long-7-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1d2c9a44-7e5b-4168-bcbe-d16ccce57374/DPB_Website_hero_DavidLong.jpg</image:loc>
      <image:title>Episodes - How To Cultivate A Positive Mindset w/ David Long - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-long</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1d2c9a44-7e5b-4168-bcbe-d16ccce57374/DPB_Website_hero_DavidLong.jpg</image:loc>
      <image:title>Episodes - David Long: Mindset Over Tactics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-kramer-6-28-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fd5060d5-1e82-4483-9e7f-1152bfd75d35/DPB_Website_hero_Brian-Kramer.jpg</image:loc>
      <image:title>Episodes - Why Culture and Decentralized Leadership is a Must w/ Brian Kramer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-kramer-6-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fd5060d5-1e82-4483-9e7f-1152bfd75d35/DPB_Website_hero_Brian-Kramer.jpg</image:loc>
      <image:title>Episodes - Brian Kramer: How To Modernize Your Dealership Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/carla-wade-6-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a20498cd-1c64-4674-91ee-16f73078a149/DPB_Website_hero_CarlaWade.jpg</image:loc>
      <image:title>Episodes - Key Components That Will Enhance The Car Shopping Experience w/ Carla Wade - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/carla-wade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a20498cd-1c64-4674-91ee-16f73078a149/DPB_Website_hero_CarlaWade.jpg</image:loc>
      <image:title>Episodes - Carla Wade: How BDC's Are Bridging The Gap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-ciorocco-6-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6985e8ad-f4ec-401a-9e99-6afac21b154a/DPB_Website_hero_MikeCiorrocco.jpg</image:loc>
      <image:title>Episodes - What Is The Rocket Fuel Law? w/ Mike Ciorocco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-c-roc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6985e8ad-f4ec-401a-9e99-6afac21b154a/DPB_Website_hero_MikeCiorrocco.jpg</image:loc>
      <image:title>Episodes - Mike "C-Roc": How to Turn Setbacks Into Rocket Fuel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/laurie-halter-6-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cfb129b2-eca9-43f0-9866-373518003fc6/DPB_Website_hero_LaurieHalter.jpg</image:loc>
      <image:title>Episodes - The Secret To Growing Business w/ Laurie Halter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/laurie-halter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cfb129b2-eca9-43f0-9866-373518003fc6/DPB_Website_hero_LaurieHalter.jpg</image:loc>
      <image:title>Episodes - Laurie Halter: Grow Your People And Your Profits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alex-flores-5-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/176d4885-f165-4461-a646-79d13ef0bdb0/DPB_Website_hero_AlexFlores.jpg</image:loc>
      <image:title>Episodes - How to Overcome Limiting Beliefs in Business w/ Alex Flores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alex-flores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/176d4885-f165-4461-a646-79d13ef0bdb0/DPB_Website_hero_AlexFlores.jpg</image:loc>
      <image:title>Episodes - Alex Flores: From Selling 216 Cars to 762 Per Month! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/coach-isaac-5-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6bc58d63-9fd7-4ace-b338-64f1dde3d6bb/DPB_Website_hero_ErikHuberman.jpg</image:loc>
      <image:title>Episodes - How to Maintain Perspective In The Grind w/ Coach Isaac - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/isaac-brown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6bc58d63-9fd7-4ace-b338-64f1dde3d6bb/DPB_Website_hero_ErikHuberman.jpg</image:loc>
      <image:title>Episodes - Isaac Brown: How To Perform At Peak Levels, Consistently - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-spisak-5-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3e7b301b-bd8f-4732-a01e-3a37abf048fb/DPB_Website_hero_DavidSpisak.jpg</image:loc>
      <image:title>Episodes - Break-Free From Your Comfort Zone w/ David Spisak - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-spisak</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3e7b301b-bd8f-4732-a01e-3a37abf048fb/DPB_Website_hero_DavidSpisak.jpg</image:loc>
      <image:title>Episodes - David Spisak: How Culture Can Grow Your Dealership More Than Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-miller-5-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b604a120-9a4b-4a27-969a-b2adefdfb760/DPB_Website_hero_BrianMiller.jpg</image:loc>
      <image:title>Episodes - How Tech Can Help Build Better Relationships w/ Brian Miller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-miller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b604a120-9a4b-4a27-969a-b2adefdfb760/DPB_Website_hero_BrianMiller.jpg</image:loc>
      <image:title>Episodes - Brian Miller: How To Improve Customer Experience With Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-morrill-5-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6ac97973-d11f-4b33-9249-bab3a3a0a47f/DPB_Website_hero_JeffMorrill.jpg</image:loc>
      <image:title>Episodes - Take Your Hiring Process to the Next Level w/ Jeff Morrill - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-morrill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6ac97973-d11f-4b33-9249-bab3a3a0a47f/DPB_Website_hero_JeffMorrill.jpg</image:loc>
      <image:title>Episodes - Jeff Morrill: How This Car Dealer Finds The Right Employees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/steven-kuhn-4-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0c720d20-4338-4dce-a4fc-c8ee5ad05f39/DPB_Website_hero_StevenKuhn.jpg</image:loc>
      <image:title>Episodes - Break Free From The Daily Grind w/ Steven Kuhn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/steven-kuhn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
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      <image:title>Episodes - Steven Kuhn: The Best Way to Become an Epic Leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nicole-atanosoaie-4-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/08ae4b6e-9f8d-4241-b564-aebe232bd120/DPB_Website_hero_NicoleAtanasoaie.jpg</image:loc>
      <image:title>Episodes - The Best Way to Create Life-Long Customers w/ Nicole Atanosoaie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nicole-atanasoaie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/08ae4b6e-9f8d-4241-b564-aebe232bd120/DPB_Website_hero_NicoleAtanasoaie.jpg</image:loc>
      <image:title>Episodes - Nicole Atanasoaie: The Best Way to Setup a Subprime Department - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lissette-gole-4-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
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      <image:title>Episodes - Do Car Shoppers Want Online Car Buying? w/ Lissette Gole - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lissette-gole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8d58c7ab-28f3-4f18-9482-92e7e8ce8a88/DPB_Website_hero_LissetteGole.jpg</image:loc>
      <image:title>Episodes - Lissette Gole: How to Manage Today's Digital Car-Buying Landscape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-j-daly-5-4-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e5ba33c9-6c3e-4f3c-9399-a8ac6b79d2d6/DPB_Website_hero_PaulDaly.jpg</image:loc>
      <image:title>Episodes - What We Got Wrong About Branding w/ Paul J. Daly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-j-daly-4-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e5ba33c9-6c3e-4f3c-9399-a8ac6b79d2d6/DPB_Website_hero_PaulDaly.jpg</image:loc>
      <image:title>Episodes - Paul J. Daly: How to Build Your Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bob-lanham-3-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2ccb6fe2-b29b-47dc-82ff-5ba7694dd634/DPB_Website_hero_BobLanham.jpg</image:loc>
      <image:title>Episodes - Why Last-Click Attribution Is Flawed w/ Bob Lanham - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bob-lanham</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2ccb6fe2-b29b-47dc-82ff-5ba7694dd634/DPB_Website_hero_BobLanham.jpg</image:loc>
      <image:title>Episodes - Bob Lanham: Creating a Full-Funnel Dealership Marketing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-gronkowski-3-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6c1f6f1e-4a30-49a1-9042-d126378b9bea/DPB_Website_hero_ChrisGronkowski.jpg</image:loc>
      <image:title>Episodes - How to Become a Leader w/ Chris Gronkowski - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-gronkowski</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6c1f6f1e-4a30-49a1-9042-d126378b9bea/DPB_Website_hero_ChrisGronkowski.jpg</image:loc>
      <image:title>Episodes - Chris Gronkowski: How to Grow Your Business in a Saturated Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/erik-huberman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6bc58d63-9fd7-4ace-b338-64f1dde3d6bb/DPB_Website_hero_ErikHuberman.jpg</image:loc>
      <image:title>Episodes - Does Email Marketing Still Work? w/ Erik Huberman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/erik-huberman-03-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6bc58d63-9fd7-4ace-b338-64f1dde3d6bb/DPB_Website_hero_ErikHuberman.jpg</image:loc>
      <image:title>Episodes - Erik Huberman: How to Develop a Strategic Marketing Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/melanie-borden-3-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/dcb072c0-d101-4184-8210-453305a92e2b/DPB_Website_hero_MelanieBorden.jpg</image:loc>
      <image:title>Episodes - Why Selling Cars On Social Is a Bad Idea w/ Melanie Borden - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/melanie-borden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/dcb072c0-d101-4184-8210-453305a92e2b/DPB_Website_hero_MelanieBorden.jpg</image:loc>
      <image:title>Episodes - Melanie Borden: How To Get Better Engagement On Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/adley-stump-3-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/4550152b-e0f5-4b45-8acc-1e5e91f0e73f/DPB_Website_hero_Adley.jpg</image:loc>
      <image:title>Episodes - Why Consistency Matters In Content Creation w/ Adley Stump - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/adley-stump</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/4550152b-e0f5-4b45-8acc-1e5e91f0e73f/DPB_Website_hero_Adley.jpg</image:loc>
      <image:title>Episodes - Adley Stump: How To Create Video Content That Car Shoppers Keep Watching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/matthew-mottola</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e90beaf8-93e3-4629-b822-de5819a044df/DPB_Website_hero_MatthewMottola.jpg</image:loc>
      <image:title>Episodes - Matthew Mottola: What Is The Future Of Work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tony-whatley-2-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/742e45f8-c72d-4cdb-a2cb-f6a4b41e52a3/DPB_Website_hero_tonywhatley.jpg</image:loc>
      <image:title>Episodes - How To Speed Up The Delivery w/ Tony Whatley - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tony-whatley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/742e45f8-c72d-4cdb-a2cb-f6a4b41e52a3/DPB_Website_hero_tonywhatley.jpg</image:loc>
      <image:title>Episodes - Tony Whatley: Scale Your Dealership Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-wood-2-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d311a38f-5972-4c5f-9668-0c405b8465de/DPB_Website_hero_DavidWood.jpg</image:loc>
      <image:title>Episodes - 5 Steps To Accelerate Growth w/ David Wood - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-wood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d311a38f-5972-4c5f-9668-0c405b8465de/DPB_Website_hero_DavidWood.jpg</image:loc>
      <image:title>Episodes - David Wood: Double Your Business By Focusing On Less - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nir-bashan-02-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
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      <image:title>Episodes - For The Car Buyers Who Settle For Nothing Less Than Creative Dealerships w/ Nir Bashan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nir-bashan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e36947b1-e6a8-4e5f-ba73-d3067d1f0f58/DPB_Website_hero_NirBashan.jpg</image:loc>
      <image:title>Episodes - Nir Bashan: The Secret of Creativity At Work Revealed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeremy-anspach-1-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeremy-anspach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/da40684b-e57a-4dd3-9a52-e047c2d34361/DPB_Website_hero_JeremyAnspach.jpg</image:loc>
      <image:title>Episodes - Why Data Overload Is Killing Marketing Profits w/ Jeremy Anspach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/guy-kawasaki-1-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c7146667-c18e-4287-a96f-30624d746c01/DPB_Website_hero.jpg</image:loc>
      <image:title>Episodes - You Have To Out Analog The Digital w/ Guy Kawasaki - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/guy-kawasaki</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c7146667-c18e-4287-a96f-30624d746c01/DPB_Website_hero.jpg</image:loc>
      <image:title>Episodes - You Have To Out Analog The Digital w/ Guy Kawasaki - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/don-romano-1-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c7146667-c18e-4287-a96f-30624d746c01/DPB_Website_hero.jpg</image:loc>
      <image:title>Episodes - Guy Kawasaki: Did Michael Just Help Him Buy A Car? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/don-romano</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0d30e351-8283-47df-9c89-1372aa10690a/DPB_Website_Hero.jpg</image:loc>
      <image:title>Episodes - How Leaders Set The Tone For Diversity And Inclusion w/ Don Romano - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/don-romano-1-21-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0d30e351-8283-47df-9c89-1372aa10690a/DPB_Website_Hero.jpg</image:loc>
      <image:title>Episodes - Don Romano: How Hyundai Canada's CEO Supports A Power Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-12-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
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      <image:title>Episodes - Michael Cirillo: What A Wild Year! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joshua-mitchell-12-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d2bc7096-5363-4cb1-9eaf-9f991895b641/DPB_Website_hero_JoshuaMitchell.jpg</image:loc>
      <image:title>Episodes - We Keep Talking About Culture! w/ Joshua Mitchell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joshua-mitchell-12-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d2bc7096-5363-4cb1-9eaf-9f991895b641/DPB_Website_hero_JoshuaMitchell.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/amy-balliet-12-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Why Content Is No Longer King w/ Amy Balliet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/amy-balliet-12-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Amy Balliet: How To Engage Any Audience Using Visual Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/matt-lasher-12-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - BONUS: Trust The Process w/ Matt Lasher - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/elise-kephart-adame-12-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2d7b14e4-a61b-4d3d-b538-672725893fd6/DPB_Website_hero_Elise-Kephart.jpg</image:loc>
      <image:title>Episodes - Elise Kephart: One Step At A Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/louie-herron-11-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/80d253cb-8965-4e38-9dff-754949aee2b7/DPB_Website_hero_LouieHerron.jpg</image:loc>
      <image:title>Episodes - How To Help Your Team Grow w/ Louie Herron - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/louie-herron-11-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/80d253cb-8965-4e38-9dff-754949aee2b7/DPB_Website_hero_LouieHerron.jpg</image:loc>
      <image:title>Episodes - Louie Herron: How To Go From Car Sales To Dealer Owner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michelle-denogean-11-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2ebf9827-3da1-4599-8be4-001b4818822c/DPB_Website_hero_MichelleDenogean.jpg</image:loc>
      <image:title>Episodes - Does Your Digital and In-Store Experience Match? w/ Michelle Denogean - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michelle-denogean-11-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2ebf9827-3da1-4599-8be4-001b4818822c/DPB_Website_hero_MichelleDenogean.jpg</image:loc>
      <image:title>Episodes - Michelle Denogean: Increase Productivity And Sales Using Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kerri-wise-11-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d4544928-5665-4dd1-b0af-d31dca28d897/DPB_Website_hero_KerriWise.jpg</image:loc>
      <image:title>Episodes - Open Conversations About Diversity Can Unify Us w/ Kerri Wise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kerri-wise-11-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d4544928-5665-4dd1-b0af-d31dca28d897/DPB_Website_hero_KerriWise.jpg</image:loc>
      <image:title>Episodes - Kerri Wise: Why Diversity And Inclusion Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-20-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: The Secret To Attracting Rapid Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-20-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - How To Get More Done, Quickly w/ Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: 5 Tools To Help You Scale With Speed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-long-10-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/316f1106-8338-4c14-9b28-009255a27107/DPB_Website_hero_PaulLong.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Push Through Fear And Take Control w/ Paul Long - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-long-10-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/316f1106-8338-4c14-9b28-009255a27107/DPB_Website_hero_PaulLong.jpg</image:loc>
      <image:title>Episodes - Paul Long: How to Grow Your Personal Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/matt-lasher-10-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Matt Lasher: Dealership Marketing Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/peter-leto-10-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3f668fff-1eef-440a-a184-91195a8fa6d9/DPB_Website_hero_PeterLeto.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How to Reduce Your Marketing Spend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/peter-leto-10-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3f668fff-1eef-440a-a184-91195a8fa6d9/DPB_Website_hero_PeterLeto.jpg</image:loc>
      <image:title>Episodes - Peter Leto: Digital Best Practices Shared By Ex-Google Autos Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/df9d31f2-11e3-494f-84e3-7db2a9b4bf30/DPB_Website_hero_MarcoMantenuto.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How To Avoid Disruption As A Car Dealer w/ Marco Mantenuto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marco-mantenuto-9-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/df9d31f2-11e3-494f-84e3-7db2a9b4bf30/DPB_Website_hero_MarcoMantenuto.jpg</image:loc>
      <image:title>Episodes - Marco Mantenuto: How to Crush It as a Car Salesperson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jason-price-9-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bb32bd7e-63a4-4f5e-91f3-149a6c4610cf/jason_r_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Overcoming Your Fear of Creating Videos w/ Jason Price - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jason-price-9-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bb32bd7e-63a4-4f5e-91f3-149a6c4610cf/jason_r_hero.jpg</image:loc>
      <image:title>Episodes - Jason Price: Modern Car Shoppers Want Modern Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marc-lavoie-9-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/de4c1cdb-89ea-4615-9732-d5bedf2c1fc6/DPB_Website_hero_MarcLavoie.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What To Do Instead of Automated Emails w/ Marc Lavoie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marc-lavoie-9-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/de4c1cdb-89ea-4615-9732-d5bedf2c1fc6/DPB_Website_hero_MarcLavoie.jpg</image:loc>
      <image:title>Episodes - Marc Lavoie: Mastering The Follow Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jennifer-worsley-9-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b663938d-2978-4e9e-acf8-b494c6bcd197/DPB_Website_hero_JenniferWorsley.jpg</image:loc>
      <image:title>Episodes - Jennifer Worsley: How This Audi Specialist Uses Instagram To Grow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bill-zadeits-8-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cce991bf-6fda-42cf-9aba-35173c05aa33/DPB_Website_hero_BillZadeits.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Market Recovery in 2020 and Beyond w/ Bill Zadeits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bill-zadeits-8-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cce991bf-6fda-42cf-9aba-35173c05aa33/DPB_Website_hero_BillZadeits.jpg</image:loc>
      <image:title>Episodes - Bill Zadeits: How Used Car Sales Can Stabilize The Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/herbert-anderson-8-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6db40134-b2ed-49f0-ae58-910ad6fa2af7/DPB_Website_hero_RobertAnderson.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Make Your Service Department More Flexible w/ Herbert Anderson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/herbert-anderson-8-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6db40134-b2ed-49f0-ae58-910ad6fa2af7/DPB_Website_hero_RobertAnderson.jpg</image:loc>
      <image:title>Episodes - Herbert Anderson: Fixed Operations Growth Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-hunter-8-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/be350191-89c2-4684-af75-afb42dbeb018/DPB_Website_hero_JeffHunter.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How To Quantify Your Social Media Efforts w/ Jeff Hunter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-hunter-8-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/be350191-89c2-4684-af75-afb42dbeb018/DPB_Website_hero_JeffHunter.jpg</image:loc>
      <image:title>Episodes - Jeff Hunter: Personal Branding Tips for Car Sales Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/max-zanan-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0d195cd9-ee8a-4c9d-b4dc-9ba44457b922/DPB_Website_hero_MaxZanan.jpg</image:loc>
      <image:title>Episodes - Powerbomb: The Dealership Advantage w/ Max Zanan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/max-zanan-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0d195cd9-ee8a-4c9d-b4dc-9ba44457b922/DPB_Website_hero_MaxZanan.jpg</image:loc>
      <image:title>Episodes - Max Zanan: Sell Cars the Way Consumers Want to Buy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-lemoine-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/368dcd09-86b7-4c38-bbba-b0907915208a/DPB_Website_hero_AndrewLemoine.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Is Digital Retailing Just Clickbait? w/ Andrew Lemoine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-lemoine-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/368dcd09-86b7-4c38-bbba-b0907915208a/DPB_Website_hero_AndrewLemoine.jpg</image:loc>
      <image:title>Episodes - Andrew Lemoine: How To Climb The Car Business Ladder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sean-welsh-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fc630266-aca0-40da-81b5-021e4406ecfc/DPB_Website_hero_SeanWelsh.jpg</image:loc>
      <image:title>Episodes - Powerbomb: The Answer Is Infront Of You w/ Sean Welsh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sean-welsh-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fc630266-aca0-40da-81b5-021e4406ecfc/DPB_Website_hero_SeanWelsh.jpg</image:loc>
      <image:title>Episodes - Sean Welsh: Do This Before Digital Retailing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dean-smith-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How to Achieve Your Potential w/ Dean Smith - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dean-smith-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/705eb2ad-60e5-404c-b33f-b467cfaaa3f5/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Dean Smith: Live To Forgive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shawn-armorer-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a1c07cd8-35dd-42c0-83a4-d3f634b1bd6b/DPB_Website_Shawn.png</image:loc>
      <image:title>Episodes - Powerbomb: Why Dealers Need A BDC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shawn-armorer-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a1c07cd8-35dd-42c0-83a4-d3f634b1bd6b/DPB_Website_Shawn.png</image:loc>
      <image:title>Episodes - Shawn Armorer: The Formula For Building The Perfect BDC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dean-evans-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/80a9f2d7-7333-42ab-ab62-b93a650778b4/DPB_Website_hero_DeanEvans.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What You Can Do When the Economy Struggles w/ Dean Evans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dean-evans-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/80a9f2d7-7333-42ab-ab62-b93a650778b4/DPB_Website_hero_DeanEvans.jpg</image:loc>
      <image:title>Episodes - Dean Evans: Bottom-Up Performance Marketing | Cars CMO Shares His Proven Recipe of Success Online - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-kain-5-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e06a093-8344-4861-bc25-4a675bc31ee3/DPB_Website_hero_Template.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How to get comfortable being uncomfortable in business w/ David Kain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-kain-5-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e06a093-8344-4861-bc25-4a675bc31ee3/DPB_Website_hero_Template.jpg</image:loc>
      <image:title>Episodes - David Kain: Car Dealers Should Be Remote Retailing | The Future of Retail Vehicle Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/scott-simons-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f17fee59-ce3c-4890-9f88-4542c6ba8dd7/scott_sim_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Can Your Past Help Define Your Future? w/ Scott Simons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/scott-simons-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f17fee59-ce3c-4890-9f88-4542c6ba8dd7/scott_sim_hero.jpg</image:loc>
      <image:title>Episodes - Scott Simons: Fortifying Your Dealership Against Uncertainty | Making Lemonade Out Of Lemons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/molly-pittman-6-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bdc5ebac-f3cd-450c-a04d-5dc9df34bc8e/DPB_Website_hero_MollyPittman.jpg</image:loc>
      <image:title>Episodes - Powerbomb: The Obsession With Money Is Skewing Your Definition of Success w/ Molly Pittman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Elon Musk Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/molly-pittman-6-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bdc5ebac-f3cd-450c-a04d-5dc9df34bc8e/DPB_Website_hero_MollyPittman.jpg</image:loc>
      <image:title>Episodes - Molly Pittman: Focus On Your Dealership's Mission, Money Will Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Attraction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Don't Wait, DOMINATE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/juan-pena-5-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e52d59d2-d3b6-45ae-9603-8d9c56e762ec/DPB_Website_hero_JuanPena.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What's The True Cost? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What William Clement Stone Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/juan-pena-5-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e52d59d2-d3b6-45ae-9603-8d9c56e762ec/DPB_Website_hero_JuanPena.jpg</image:loc>
      <image:title>Episodes - Juan Pena: Dealership Accounting Best Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Energy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Your Dealership Needs A Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jasen-rice-5-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3841152c-afe3-4e19-9a56-55a7c52b2e70/jason_r_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How OEMs Can Help With CPO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-11</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Tiffani Bova Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jasen-rice-5-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3841152c-afe3-4e19-9a56-55a7c52b2e70/jason_r_hero.jpg</image:loc>
      <image:title>Episodes - Jasen Rice: Used Cars Are The Saving Grace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Skill - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/337d633f-43c6-4f2d-a60f-58127102024d/DPB_Website_hero_RobertKarbaum.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How to Adapt To Today's Consumer w/ Robert Karbaum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Oprah Winfrey Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/337d633f-43c6-4f2d-a60f-58127102024d/DPB_Website_hero_RobertKarbaum.jpg</image:loc>
      <image:title>Episodes - Robert Karbaum: How Kijiji Autos Is Supporting Dealers Through a Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Perpetual Growth Is In The VAFU? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/frank-j-lopes-5-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ae1d6444-b72e-4076-a925-a198f71e5b9d/DPB_Website_hero_FrankLopes.jpg</image:loc>
      <image:title>Episodes - Powerbomb: The Power Of Consistency w/ Frank J. Lopes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Barrack Obama Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/frank-j-lopes-5-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ae1d6444-b72e-4076-a925-a198f71e5b9d/DPB_Website_hero_FrankLopes.jpg</image:loc>
      <image:title>Episodes - Frank J. Lopes: Achieve Your Dealership Goals Faster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Discipline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - What Now? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: Be More Like Bacon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Freedom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-11</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - What Will You Do Today For Tomorrow's Success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/greg-churchill-4-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3fd9e6c2-4717-4644-b692-00704a0916e1/greg_c_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What Can You Do During A Lockdown w/ Greg Churchill - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - What Martin Luther King Jr. Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/greg-churchill-4-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3fd9e6c2-4717-4644-b692-00704a0916e1/greg_c_hero.jpg</image:loc>
      <image:title>Episodes - Greg Churchill: How This Dealer Principal Is Remaining Positive During Covid-19 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - How to Deal With Information Overload - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/robert-wiesman-4-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44ecfd36-3cb7-4908-9258-7619652f67b4/DPB_Website_hero_robert.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Quality Vs. Quantity, How To Repurpose Old Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Bob Iger Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/robert-wiesman-4-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44ecfd36-3cb7-4908-9258-7619652f67b4/DPB_Website_hero_robert.jpg</image:loc>
      <image:title>Episodes - Robert Wiesman: Pandemic Predictions And What Car Dealers Can Do Now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - You Can STILL Win Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-rains-4-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/543ad759-1383-49af-8c1a-6aedd48b2c2c/andrew_r_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Is It Business As Usual? w/ Andrew Rains - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: Fear Shrinks Your Brain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-rains-4-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/543ad759-1383-49af-8c1a-6aedd48b2c2c/andrew_r_hero.jpg</image:loc>
      <image:title>Episodes - Andrew Rains: How Dealers Can Support Customers During A Pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Master - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Philosophy vs. Mechanics: How To Accomplish Your Goals Faster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fran-taylor-4-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88e68c65-79dd-4d7f-a466-1677d28bb5bd/fran_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Acres Of Diamonds w/ Fran Taylor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fran-taylor-4-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88e68c65-79dd-4d7f-a466-1677d28bb5bd/fran_hero.jpg</image:loc>
      <image:title>Episodes - Fran Taylor: Earn $200K Your First Year Selling Cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-20-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Motivate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Social Distancing Doesn't Mean Customer Distancing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-bounds-3-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/278c4596-6385-4c9b-b816-d04c44ebdb66/jeff_b_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How To Control Your Response To Crisis w/ Jeff Bounds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Tim Storey Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-bounds-3-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/278c4596-6385-4c9b-b816-d04c44ebdb66/jeff_b_hero.jpg</image:loc>
      <image:title>Episodes - Jeff Bounds: What To Do During A Market Contraction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Grit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 3 Lessons That Will Help You Thrive In A Depressed Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tim-kintz-3-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a1c7672d-fe5c-4eff-97e5-588c4ca2d01c/tim_k_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Desperation vs. Inspiration w/ Tim Kintz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 5 Ways To Build Momentum During A Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tim-kintz-3-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a1c7672d-fe5c-4eff-97e5-588c4ca2d01c/tim_k_hero.jpg</image:loc>
      <image:title>Episodes - Tim Kintz: Closing And Negotiation With Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Altitude - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-11</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - How To Failproof Your Dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a606772c-695c-40e4-a4d7-93eaee8ad7e9/david_stein_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How To Remove Customer Doubt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Michael Jordan Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a606772c-695c-40e4-a4d7-93eaee8ad7e9/david_stein_hero.jpg</image:loc>
      <image:title>Episodes - David Steinberg: Eliminate Customer Friction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Attitude - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - The Next BIG Marketing Strategy In 2020 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Does Your Process Match The Customer? w/ Xax Berry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Grant Cardone Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Customer Profile: Xax Berry, Veteran and Healthcare Pro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-3-20-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - The Lack Of Gratitude Is Killing Your Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b5f2b804-3b41-4a24-8651-f144bb751f64/matt_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Google Wants To Be The Source w/ Matt Bertram - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Eleanor Roosevelt Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b5f2b804-3b41-4a24-8651-f144bb751f64/matt_hero.jpg</image:loc>
      <image:title>Episodes - Is Skynet Already Here? w/ Matt Bertram - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Dream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - This Strategy Will Win More Car Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rico-olinger-2-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/28d00c1f-1a81-4ff7-860f-96e4e3e56d1c/rico_o_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Get Out Of The Customer's Way w/ Rico Olinger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Jody Kohner Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rico-olinger-2-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/28d00c1f-1a81-4ff7-860f-96e4e3e56d1c/rico_o_hero.jpg</image:loc>
      <image:title>Episodes - The Millions You Didn't Know You Lost w/ Rico Olinger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Goal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Hack: Get Better Social Media Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-toister-2-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/91bec9a6-675c-4443-93a9-260ededf9dcc/jeff_t_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Start With The End In Mind w/ Jeff Toister - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Warren Buffet Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jeff-toister-2-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/91bec9a6-675c-4443-93a9-260ededf9dcc/jeff_t_hero.jpg</image:loc>
      <image:title>Episodes - Jeff Toister: Create A Customer Focused Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Ambition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Is Facebook Marketplace Working For You? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ali-reda-2-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a9ec1290-f277-4055-bee3-9a3cba862fee/DPB_Website_hero_AliReda.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Relationship Selling Is The Only Way w/ Ali Reda - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Anthony Robbins Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ali-reda-2-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a9ec1290-f277-4055-bee3-9a3cba862fee/DPB_Website_hero_AliReda.jpg</image:loc>
      <image:title>Episodes - Ali Reda: How To Sell 100 Cars A Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Living - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Why You Might Be Losing Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/justin-lee-1-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8eb57544-8530-4b41-aa0a-08b380778ffc/justin_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Success Is Found In Preparation w/ Justin Lee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Richard Branson Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/justin-lee-1-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Wednesday Word: Abundance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Create Raving Customers With This Simple Sales Hack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/danelle-delgado-1-20p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/40376d8d-b11c-454d-b587-2d452441b99c/DPB_Website_hero_195.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Line Upon Line w/ Danelle Delgado - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Friday Fire: What Joel Osteen Said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/danelle-delgado-1-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/40376d8d-b11c-454d-b587-2d452441b99c/DPB_Website_hero_195.jpg</image:loc>
      <image:title>Episodes - Danelle Delgado: Stop Being A Victim - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - How to Gain More Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Go Back To Bed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Can Gratitude Actually Help You Achieve Success? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 10 Business Books You Should Read in 2020 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Welcome to Season 10 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-12-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Happy New Year! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/heather-ballentine-12-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f496a18a-4d0b-4f7b-b892-23939db64b1d/heather_hero.jpg</image:loc>
      <image:title>Episodes - Heather Ballentine (Re-Release) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-11-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 193: Season 9 Finale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sarah-mcintyre11-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d83e8a2b-5eb8-4d0c-82f5-2b7cbb105ad9/sarah_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Develop The Right Social Marketing Approach w/ Sarah McIntyre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sarah-mcintyre11-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d83e8a2b-5eb8-4d0c-82f5-2b7cbb105ad9/sarah_hero.jpg</image:loc>
      <image:title>Episodes - #192: Win On Social Media Even With Limited Resources w/ Sarah McIntyre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/danny-blanchard-11-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2df276b3-b721-49bf-9d8b-2766cef17c23/danny_b_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: You Can Evolve With The Business w/ Danny Blanchard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/danny-blanchard-11-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2df276b3-b721-49bf-9d8b-2766cef17c23/danny_b_hero.jpg</image:loc>
      <image:title>Episodes - #191: Establishing A Growth Culture As A New Leader w/ Danny Blanchard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dr-nathan-mellor-10-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/842bf081-5d20-4f56-8d22-0a4735d3abed/nathan_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Lead Yourself Before You Lead Others w/ Dr. Nathan Mellor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dr-nathan-mellor-10-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/842bf081-5d20-4f56-8d22-0a4735d3abed/nathan_hero.jpg</image:loc>
      <image:title>Episodes - #190: Change Your Mind, Change Your Life w/ Dr. Nathan Mellor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ari-meisel-10-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f63bdbd0-68d6-4e45-bdf9-de4591f56cd7/ari_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Are You Replaceable? w/ Ari Meisel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ari-meisel-10-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f63bdbd0-68d6-4e45-bdf9-de4591f56cd7/ari_hero.jpg</image:loc>
      <image:title>Episodes - Ari-Meisel: The Art Of Doing Less - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kristen-hinman-10-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ac194262-8fc8-4ce2-a8ca-13a36b99a1fc/kristin_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Authenticity In Your Brand Is Key w/ Kristen Hinman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kristen-hinman-10-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ac194262-8fc8-4ce2-a8ca-13a36b99a1fc/kristin_hero.jpg</image:loc>
      <image:title>Episodes - #188: Getting The Exposure Your Dealership Needs w/ Kristen Hinman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-de-vries-10-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b3b2f28b-f947-4c08-aa59-a0f365e079cd/paul_devries_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Implement Your Lead Handling North Star w/ Paul de Vries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-de-vries-10-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b3b2f28b-f947-4c08-aa59-a0f365e079cd/paul_devries_hero.jpg</image:loc>
      <image:title>Episodes - #187: Stop Being A Lead Zombie w/ Paul de Vries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/leo-quinn-9-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Don't Be An Idiot w/ Leo Quinn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/leo-quinn-9-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - #185: Learning From Rejection w/ Leo Quinn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ben-baker-9-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b98283fa-231b-400b-b57e-d40f53c4a24b/alex_sc_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How About Those Spreadsheets? w/ Ben Baker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ben-baker-9-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b98283fa-231b-400b-b57e-d40f53c4a24b/alex_sc_hero.jpg</image:loc>
      <image:title>Episodes - #184: How to Engage, Retain, and Grow Your Team w/ Ben Baker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alex-swire-clark-9-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b98283fa-231b-400b-b57e-d40f53c4a24b/alex_sc_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: It's a People Thing W/ Alex Swire-Clark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alex-swire-clark-9-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b98283fa-231b-400b-b57e-d40f53c4a24b/alex_sc_hero.jpg</image:loc>
      <image:title>Episodes - #183: Why Is Emotional Intelligence Such A Big Deal? W/ Alex Swire-Clark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alexi-venneri-p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/80a9b3e1-cb9e-4350-9c07-73d049762af0/alexi_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Maintaining A Proper Digital Focus w/ Alexi Venneri - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alexi-venneri</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/80a9b3e1-cb9e-4350-9c07-73d049762af0/alexi_hero.jpg</image:loc>
      <image:title>Episodes - #182: Improve Your Digital First Impression w/ Alexi Venneri - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/john-klymshyn-8-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/48598802-e47b-495e-89d1-31c7c5f3a838/john_k_hero.jpg</image:loc>
      <image:title>Episodes - #181: How The Power Of Language Can Inspire Those Around Us w/ John Klymshyn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/owen-moon-8-19-eac2m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9c8620d8-f0bb-480d-ab3f-fda6c5664519/owen_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Do You Need A Service Website? w/ Owen Moon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/owen-moon-8-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9c8620d8-f0bb-480d-ab3f-fda6c5664519/owen_hero.jpg</image:loc>
      <image:title>Episodes - #180: How to Maximize Your Service Department w/ Owen Moon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/howard-berg-8-19-yt76a</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/41fa1259-382b-4306-ab80-cac484766af4/howard_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What The Mind Can Conceive and Believe w/ Howard Berg - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/howard-berg-8-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/41fa1259-382b-4306-ab80-cac484766af4/howard_hero.jpg</image:loc>
      <image:title>Episodes - #179: Learn Anything 100% Faster w/ Howard Berg - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mark-shaw-8-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c56127e2-f55b-44c0-a681-fd18c7e60dd9/mark_s_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What Car Dealers Should Do Before Social Media w/ Mark Shaw - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mark-shaw-8-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c56127e2-f55b-44c0-a681-fd18c7e60dd9/mark_s_hero.jpg</image:loc>
      <image:title>Episodes - #178: The Social Media Kiss Of Death w/ Mark Shaw - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lindsey-boom-shaker-7-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88a62e19-797b-4fbc-99ef-18cb2a1cdebe/lindsey_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Sell More Cars With Data feat. Lindsey BOOM Shaker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lindsey-boom-shaker-7-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88a62e19-797b-4fbc-99ef-18cb2a1cdebe/lindsey_hero.jpg</image:loc>
      <image:title>Episodes - #177: A Real Dealer's Field Guide to Content Marketing w/ Lindsey BOOM Shaker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-cote-7-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6e5220fd-324e-4ceb-8a9b-b6e765181e51/ryan_cote_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Your Morning Routine Will Help Your Business Grow w/ Ryan Cote - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-cote-7-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6e5220fd-324e-4ceb-8a9b-b6e765181e51/ryan_cote_hero.jpg</image:loc>
      <image:title>Episodes - #176: Does Traditional Marketing Still Work? w/ Ryan Cote - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-voss-7-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d2769884-45ba-4a80-b41e-11b5dfac4f58/chris_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-voss-7-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d2769884-45ba-4a80-b41e-11b5dfac4f58/chris_hero.jpg</image:loc>
      <image:title>Episodes - #175: Negotiate Like Your Life Depends On It w/ Chris Voss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/claude-silver-7-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e2de60be-0bf9-4b2c-8b1a-5df3b4444846/claude_hero.jpg</image:loc>
      <image:title>Episodes - Action-Oriented Leaders w/ Claude Silver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/claude-silver-7-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e2de60be-0bf9-4b2c-8b1a-5df3b4444846/claude_hero.jpg</image:loc>
      <image:title>Episodes - #174: The Silver Lining of Work Culture w/ Claude Silver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dan-collingridge-6-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b4453dd3-76d9-4594-89e7-a2ae041ebf8f/DPB_Website_hero_DanC.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Why Technology Still Sucks w/ Dan Collingridge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dan-collingridge-6-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b4453dd3-76d9-4594-89e7-a2ae041ebf8f/DPB_Website_hero_DanC.jpg</image:loc>
      <image:title>Episodes - #173: Does Marketing Tech Help Or Hinder? W/ Dan Collingridge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joe-cala-6-19p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/518b6d6e-34c6-4477-a595-6305360b4c8e/joe_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: What You Should Know About Knowledge w/ Joe Cala - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joe-cala-6-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/518b6d6e-34c6-4477-a595-6305360b4c8e/joe_hero.jpg</image:loc>
      <image:title>Episodes - #172: How To Make The Most Of Every Day w/ Joe Cala - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-6-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - #171: How to Get Buy-In From Your Managers w/ Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-kelleher-and-angie-cucco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d5dc4073-65ad-4322-9dac-d104790225de/dave_kell_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Align Your Branding With Customer Expectations w/ David Kelleher and Angie Cucco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-kelleher-and-angie-cucco-6-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d5dc4073-65ad-4322-9dac-d104790225de/dave_kell_hero.jpg</image:loc>
      <image:title>Episodes - #170: Branding Your Way To Market Domination w/ David Kelleher and Angie Cucco - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-haeg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d9db26c8-82c2-4dbf-8dde-a9d147ce8e39/mike_h_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Master the Phones vs. Manage the Phones w/ Mike Haeg - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-haeg-5-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d9db26c8-82c2-4dbf-8dde-a9d147ce8e39/mike_h_hero.jpg</image:loc>
      <image:title>Episodes - #169: Why Your Phone Process Might Be Broken w/ Mike Haeg - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brynn-winegard-5-19-8tlk3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/39632aed-3226-461e-940b-6f97ef4f88e9/brynn_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Demonstrate The Difference w/ Dr. Brynn Winegard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brynn-winegard-5-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/39632aed-3226-461e-940b-6f97ef4f88e9/brynn_hero.jpg</image:loc>
      <image:title>Episodes - Dr. Brynn Winegard: Brain Science For Persuasion And Influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brad-lea-5-19-6ddgn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ba5a640d-c76f-430f-80e7-e389792b7065/brad_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Goodbye Patience with Brad Lea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brad-lea-5-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ba5a640d-c76f-430f-80e7-e389792b7065/brad_hero.jpg</image:loc>
      <image:title>Episodes - #167: Simple Rules of Success feat. Brad Lea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shay-rowbottom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/37943b01-45fc-4732-a648-87c483dcffc3/shay_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Borrow What Works - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shay-rowbottom-5-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/37943b01-45fc-4732-a648-87c483dcffc3/shay_hero.jpg</image:loc>
      <image:title>Episodes - #166: Personal Branding on LinkedIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shaun-raines-14-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0006fb08-4800-4c3d-a482-bc87e99dbd85/shaun_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Why Getting More Leads Isn't The Answer w/ Shaun Raines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shaun-raines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0006fb08-4800-4c3d-a482-bc87e99dbd85/shaun_hero.jpg</image:loc>
      <image:title>Episodes - #165: The Best Digital Retailing Starts and Ends Offline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/john-stephen-akhwari-4-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Be Tactical With Your Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/john-stephen-akhwari</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - #164: How To Win Even When You Lose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/craig-lockerd-4-15-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b24a28b7-7c40-4b46-a87e-cb63c556daf4/craig_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How to Avoid a Rushed Hiring Process w/ Craig Lockerd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/craig-lockerd-4-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b24a28b7-7c40-4b46-a87e-cb63c556daf4/craig_hero.jpg</image:loc>
      <image:title>Episodes - #163: How to Find, Hire, and Retain Top Talent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/heather-ballentine-4-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f496a18a-4d0b-4f7b-b892-23939db64b1d/heather_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Walk the Walk with Heather Ballentine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/heather-ballentine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f496a18a-4d0b-4f7b-b892-23939db64b1d/heather_hero.jpg</image:loc>
      <image:title>Episodes - Heather Ballentine: What It Takes to Go All-In as an 'Automotive'preneur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-lundy-3-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1be33816-790c-4dc8-8979-3128d73e095a/DPB_Website_hero_GlennLundy.jpg</image:loc>
      <image:title>Episodes - #161: Rise and Grind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-lundy-3-19-p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1be33816-790c-4dc8-8979-3128d73e095a/DPB_Website_hero_GlennLundy.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Why Your Morning Routine Will Make or Break You w/ Glenn Lundy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jason-harris-3-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/65e77eb8-2620-41c7-b20a-bb9ba792b24c/jason_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Why You Should Hire Brands, Not Warm Bodies w/ Jason Harris - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jason-harris</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/65e77eb8-2620-41c7-b20a-bb9ba792b24c/jason_hero.jpg</image:loc>
      <image:title>Episodes - #160: Marketing Isn't the Solution for Poor Operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ian-coburn-3-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/da0c6bfb-2105-4703-972c-bbc279fe9609/ian_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: How Amazon Grew So Quickly with Ian Coburn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ian-coburn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/da0c6bfb-2105-4703-972c-bbc279fe9609/ian_hero.jpg</image:loc>
      <image:title>Episodes - #159: Why Learning These Soft Skills Could Save Your Sales Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/christine-mitchell-3-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d122434c-bcb2-4103-9ba6-3ad44561f399/christine_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Do Dealership Ladies' Nights Really Work? w/ Christine Mitchell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/christine-mitchell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d122434c-bcb2-4103-9ba6-3ad44561f399/christine_hero.jpg</image:loc>
      <image:title>Episodes - #158: How To Retain Multi-Generational Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-25-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Remember These Four Website Tips w/ Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-2-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - #157: Stop Overhauling Your Website w/ Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/anthony-alagona-2-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/498a3879-3a6d-41b9-b746-90489941a1f2/anthony_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Rome Wasn't Built In A Day w/ Anthony Alagona - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/anthony-alagona</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/498a3879-3a6d-41b9-b746-90489941a1f2/anthony_hero.jpg</image:loc>
      <image:title>Episodes - #156: Business Development Isn't A Department, It's a Mindset w/ Anthony Alagona - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dave-benson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c9f1fc94-4972-4318-9737-1e7a84f9001f/dave_b_hero.jpg</image:loc>
      <image:title>Episodes - Powerbomb: Get Good At This ONE Thing w/ Dave Benson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-benstock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/046af06e-c7fd-4d3a-8322-041cd3f87634/brian_hero.jpg</image:loc>
      <image:title>Episodes - #154: How to Evolve and Adapt in the Digital Age - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/elise-kephart-adame-1-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2d7b14e4-a61b-4d3d-b538-672725893fd6/DPB_Website_hero_Elise-Kephart.jpg</image:loc>
      <image:title>Episodes - #153: Phone vs. Video–What Skill Should You Master First? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/darren-shaw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b4541579-e327-4a3a-85b6-dbad77b05996/darren_s_hero.jpg</image:loc>
      <image:title>Episodes - Minisode: How to Gain a Tactical Advantage in 2019 (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode: How to Gain a Tactical Advantage in 2019 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-kain-12-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e06a093-8344-4861-bc25-4a675bc31ee3/DPB_Website_hero_Template.jpg</image:loc>
      <image:title>Episodes - #151: Personal Business Development w/ David Kain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-12-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - #150: Disruption vs. Reality (Minisode) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jamy-bechler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/569ff92a-53d8-4513-8b7d-0803d6d0f477/jamy_hero.jpg</image:loc>
      <image:title>Episodes - #149: How to Maximize Your Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/stacey-hanke-9-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/dcea2f81-01ff-4101-8837-839111928174/DPB_Website_hero_StaceyHenke.jpg</image:loc>
      <image:title>Episodes - #148: How to Become a Person of Influence w/ Stacey Hanke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/martin-herbst</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2c3a1ba0-d446-433e-b10e-c6dc58641e7c/martin_hero.jpg</image:loc>
      <image:title>Episodes - #147: How to Improve Sales by Understanding Other Markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brandin-wilkinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/497bb286-9159-4713-8d8f-dce7ca6234e3/brandin_hero.jpg</image:loc>
      <image:title>Episodes - #146: The Intangibles that Improve Dealer Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/doug-lipp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/58a0fa74-f678-4bf2-8a0e-b6ed0d26f43a/doug_l_hero.jpg</image:loc>
      <image:title>Episodes - #145: The Key to Growing a Successful Dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shawn-hays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/01849e66-de7a-4ebc-b691-4cce853d4498/shawn_h_hero.jpg</image:loc>
      <image:title>Episodes - #144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brian-sencich</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/97ff963e-b267-48d1-b886-2acb01012736/brian_hero.jpg</image:loc>
      <image:title>Episodes - #143: A Conversation with Facebook Canada Autos Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rand-fishkin-10-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cb26b894-89bb-4b9d-b738-486c0fef959f/rand_hero.jpg</image:loc>
      <image:title>Episodes - #142: How to Get Better at Business and Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brent-albrecht</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8981dc89-fb74-4caa-bcb6-32e7f7610df4/brent_hero.jpg</image:loc>
      <image:title>Episodes - #141: Why Dynamic Inventory Ads Should Be Part of Your Mix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-9-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - The Missing Ingredient to Selling More Cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/pete-peterson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/05e34170-cacb-4ead-9251-2ba2ab82ab7c/pete_hero.jpg</image:loc>
      <image:title>Episodes - How to Generate 1st party VIN leads for under $20 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-phillips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Character Traits of Successful Leaders and Sales Professionals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kit-pang</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - The Subtle Art of Listening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/global-ebay-classifieds-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - A Global Perspective on the Future of Retail Automotive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-macinnis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a82371f5-bcf4-463c-a129-f932557c0107/ryan_mac_hero.jpg</image:loc>
      <image:title>Episodes - How to Scale Inbound Leads by 200% Without a Marketing Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mark-irvine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d9499bdf-166d-4288-9d2f-95f6186a511b/mark_i_hero.jpg</image:loc>
      <image:title>Episodes - Simple Tips to Get More from Your Dealership PPC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kim-macpherson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b4734102-9b07-4848-a879-cb4d087762a2/kim_hero.jpg</image:loc>
      <image:title>Episodes - How to attract and close non-prime customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/aj-wilcox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/96e0c0bc-4933-4f3b-90fd-ef4960d5ee7b/aj_hero.jpg</image:loc>
      <image:title>Episodes - How to get the most out of LinkedIn for your dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-7-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Season 9 / Finale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/aimee-and-daniel-webb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bcb48ceb-4fdb-43b4-a621-8ff4b79b17e5/aimee_hero.jpg</image:loc>
      <image:title>Episodes - How to Drive More Foot Traffic with Digital Signs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/juan-flores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/48520b2a-7670-4aa0-80a8-c8e6d9cd38d1/juan_f_hero.jpg</image:loc>
      <image:title>Episodes - How to Streamline Your Customers' Path to Purchase - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-18</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode: 7 Myths That Plague Auto Dealers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jim-harshaw-jr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b9b5171f-76c2-49aa-b13c-6ae5e6f29f3c/jim_h_hero.jpg</image:loc>
      <image:title>Episodes - How Failing is Your Best Ticket to Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/subi-ghosh-12-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/327a1d18-c5a7-49d1-9fa1-8750c2c6395f/DPB_Website_hero_subi.jpg</image:loc>
      <image:title>Episodes - How to Fail proof Your Dealership by Unifying Your Team w/ Subi Ghosh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jim-ziegler-11-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/451d8d61-85d3-4871-b1b1-8126fcae0a22/jim_hero.jpg</image:loc>
      <image:title>Episodes - How to Yield Massive Gains Each Week as a General Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-11-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode: The One Thing Your Customers Want From You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kris-boesch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2b1befb1-ddeb-436f-9799-706da656df15/kris_hero.jpg</image:loc>
      <image:title>Episodes - How to Create an Extraordinary Workplace Culture with Kris Boesch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/frank-j-lopes-10-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ae1d6444-b72e-4076-a925-a198f71e5b9d/DPB_Website_hero_FrankLopes.jpg</image:loc>
      <image:title>Episodes - How to filter out the noise and build a juggernaut dealership featuring Frank J. Lopes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michaela-alexis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - How to Build a Mega Social Media Presence on a Mini Budget with Michaela Alexis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-25-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode: There are Helpers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/danny-benites-10-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ba163f31-c857-41db-a308-f60f39416594/DPB_Website_hero_danny.jpg</image:loc>
      <image:title>Episodes - How to Shift Your Perspective and Achieve Success in the Car Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/duane-marino</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bfc3bda5-fa37-41a3-ba93-f3a262a834fd/duane_cummings.jpg</image:loc>
      <image:title>Episodes - How to Reduce Car Sales Transaction Time with Duane Marino - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/maureen-berkner-boyt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/277d0dc1-8d86-4a32-931b-ad803e589a2a/maureen_hero.jpg</image:loc>
      <image:title>Episodes - How to Create an inclusive Company and Customer Experience Where Everyone Thrives with Maureen Berkner Boyt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Season 8 Introduction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jill-konrath</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fcf36c00-7d32-45a9-a1c8-9eeabeaa0ae8/jill_hero.jpg</image:loc>
      <image:title>Episodes - How to Sell More in Less Time with Jill Konrath - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-pasch-5-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/01e815c3-2d9a-48a3-aa9f-8c03ee6ddbb8/DPB_Website_hero_Glenn-Pasch.jpg</image:loc>
      <image:title>Episodes - The Blueprint for Getting More From Your Team with Glenn Pasch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-6-20-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode: Everyone is talking about the hustle with Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jamie-shanks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/8fba1352-2b31-45ae-a34e-a0412dabe3c6/jamie_hero.jpg</image:loc>
      <image:title>Episodes - How to Leverage Social and Close More Deals (Fast) with Jamie Shanks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/oli-gardner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ff8a4fe5-089b-4c73-8659-63e7884b9014/oli_hero.jpg</image:loc>
      <image:title>Episodes - Combining Data and Design to Improve Conversions with Oli Gardner from Unbounce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-6-18-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Where I Get the Best Marketing and Sales Information Online with Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-lieberman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/08d0a0ec-8294-44de-98ba-d01b91aeb3c5/mike_l_hero.jpg</image:loc>
      <image:title>Episodes - How to Dominate the Web using Inbound Marketing with Mike Lieberman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/blair-enns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/712a0dfd-ce04-41cf-b359-b1de333438a8/blair_hero.jpg</image:loc>
      <image:title>Episodes - How to Win Business Without Pitching feat. Blair Enns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-6-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode: Your Website Questions Answered with Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jordan-harbinger-5-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f2548d71-c8e6-4f14-9caa-5d0c8f36c19b/jordan_harbinger_hero.jpg</image:loc>
      <image:title>Episodes - How The Art of Charm Wins More Business with Relationships feat. Jordan Harbinger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/shama-hyder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/db95805a-c5ff-4fee-87d9-ed187d9fb40e/shama_hero.jpg</image:loc>
      <image:title>Episodes - 5 Practical Ways to Successfully Market in the Digital Age with Shama Hyder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - How to Dominate Google and Build an MEGA Audience with Michael Cirillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/monique-blokzyl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c8b329d5-de6e-4913-8f99-52c717bb9c47/monique_hero.jpg</image:loc>
      <image:title>Episodes - How to Convince Anyone of Anything (almost) Every Time with Monique Blokzyl - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joanna-wiebe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b00f3c8e-fdf6-4ee5-b717-b51a33af5d84/joanna_hero.jpg</image:loc>
      <image:title>Episodes - How to Increase Conversions with This Battle-tested Content Strategy feat. Joanna Wiebe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/grant-cardone-2-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0b758ae4-358f-4667-b794-8989f201caaf/grant+cardone.jpg</image:loc>
      <image:title>Episodes - Grant Cardone on How to Be Successful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/bill-playford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/67e1144c-6927-461e-9948-328231671085/bill_hero.jpg</image:loc>
      <image:title>Episodes - Bill Playford on How to Disrupt the Automotive Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alan-schaefe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fa05968d-63dd-444a-a7f5-c97565ab75a4/alan_hero.jpg</image:loc>
      <image:title>Episodes - Alan Schaefer on How to Be a Leader of One - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/micheal-burt-1-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e9112f0-0cd7-4141-aa92-5c5ef54d647c/micheal_burt_hero.jpg</image:loc>
      <image:title>Episodes - Coach Micheal Burt on How to Find a Mentor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mark-jennison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1322b5e7-69cb-4157-85fc-181b20b4f0f4/mark_jenn_hero.jpg</image:loc>
      <image:title>Episodes - Mark Jennison on How to Turn Life's Challenges into Strengths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/amy-bannor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/7212412c-e6fc-4e2a-9305-bd2f52792d6f/amy_hero.jpg</image:loc>
      <image:title>Episodes - Amy Bannor on How to Provide a Transparent and Fun Car Buying Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/elise-kephart-adame-9-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2d7b14e4-a61b-4d3d-b538-672725893fd6/DPB_Website_hero_Elise-Kephart.jpg</image:loc>
      <image:title>Episodes - Elise Kephart on Video Sales and Follow up Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marcus-sheridan-9-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e14ec866-0d76-489f-9af1-e0e0a1301c21/marcus_sheridan_hero.jpg</image:loc>
      <image:title>Episodes - Marcus Sheridan talks about How to Market Your Dealership in the 21st Century - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/patrice-banks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c526202a-d679-4a00-8b7e-de3b2862814d/patrice_banks_hero.jpg</image:loc>
      <image:title>Episodes - How to Disrupt a Male Dominated Industry (Season 5 finale) with Patrice Banks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lon-safko</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c6c9237e-4d26-4e29-9f8f-a0fce932b27f/lon_safko_hero.jpg</image:loc>
      <image:title>Episodes - Social Media Sales Tips with Lon Safko - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-allen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c0b1b60c-eef9-4f9c-a03f-8ae34f20d8a0/david_villa_hero.jpg</image:loc>
      <image:title>Episodes - The Art of Stress-free Productivity with David Allen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-8-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode Monday #3: Instagram Tips for Car Sales Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-villa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c0b1b60c-eef9-4f9c-a03f-8ae34f20d8a0/david_villa_hero.jpg</image:loc>
      <image:title>Episodes - David Villa Direct Mail Marketing Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/molly-pittman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bdc5ebac-f3cd-450c-a04d-5dc9df34bc8e/DPB_Website_hero_MollyPittman.jpg</image:loc>
      <image:title>Episodes - How to 10x Your Facebook Ads ROI with Molly Pittman from Digital Marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-7-18-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode Monday #2: Facebook Pages vs. Facebook Profiles | Which one should you use? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/kathi-kruse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/da5deb02-9f5d-45d3-8c16-8a78eae71dd5/kathi_kruse_hero.jpg</image:loc>
      <image:title>Episodes - Kathi Kruse on How to Get More Out of Facebook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-7-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Minisode Monday #1: How to Achieve Your Business Goals Faster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-stewman-6-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1216fe00-b34e-49b0-8e42-424b9cd25222/ryan_stewman.jpg</image:loc>
      <image:title>Episodes - Ryan Stewman (aka Hardcore Closer) on How to Negotiate and Close a Car Deal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nathan-hays-6-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0f0ef489-67a8-4613-8417-038d16f38f7e/DPB_Website_hero_Nathan-Hays.jpg</image:loc>
      <image:title>Episodes - Dealer Nathan Hays Explains How to Become The Top Salesperson in Your Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/gary-vaynerchuk-6-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f9c3392d-e7f6-4760-9456-561603588fa6/DPB_Website_hero_gary.jpg</image:loc>
      <image:title>Episodes - Gary Vaynerchuk on Personal Motivation and How to Succeed in a Cluttered Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mat-koenig-6-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/115c521e-a693-44ba-b78a-2a7d620d7643/mat_hero.jpg</image:loc>
      <image:title>Episodes - Mat Koenig on How to Lead Human Beings in the Digital Age - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jim-de-luca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/7d0dd92c-f97e-4a5f-84ae-16f222cac350/jim_de_luca_hero.jpg</image:loc>
      <image:title>Episodes - Jim De Luca on How to Adapt Your F&amp;amp;I Process for the Digital Age - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/lisa-copeland-5-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/650e021a-3431-4e8f-98db-feffd68547cc/DPB_Website_Lisa_Copeland.png</image:loc>
      <image:title>Episodes - How to Create a Culture of Belief and Drive Big Results w/ Lisa Copeland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-pasch-6-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/01e815c3-2d9a-48a3-aa9f-8c03ee6ddbb8/DPB_Website_hero_Glenn-Pasch.jpg</image:loc>
      <image:title>Episodes - How to Create Huge ROI by Unifying Your Marketing w/ Glenn Pasch, Troy Spring, and Tracy Myers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/grant-cardone-5-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0b758ae4-358f-4667-b794-8989f201caaf/grant+cardone.jpg</image:loc>
      <image:title>Episodes - How to Hustle Your Way to a Balanced Life w/ Grant Cardone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-4-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - New Episodes Starting May 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/trevor-turnbull</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/82748a57-b4ab-44b0-8a10-abf624eabf58/trevor_turnbull_hero.jpg</image:loc>
      <image:title>Episodes - How to Use LinkedIn to Sell More Cars w/ Trevor Turnbull - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/craig-lockerd-3-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b24a28b7-7c40-4b46-a87e-cb63c556daf4/craig_hero.jpg</image:loc>
      <image:title>Episodes - How to Create Your Personal Culture w/ Craig Lockerd - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fran-taylor-2-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88e68c65-79dd-4d7f-a466-1677d28bb5bd/fran_hero.jpg</image:loc>
      <image:title>Episodes - How To Sell A Car Per Day with Fran Taylor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/elise-kephart-adame-2-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2d7b14e4-a61b-4d3d-b538-672725893fd6/DPB_Website_hero_Elise-Kephart.jpg</image:loc>
      <image:title>Episodes - How To Handle A Phone Up Like A Boss with Elise Kephart-Adame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/greg-gifford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/60ba339a-924b-48b8-9254-e2efbb165dbc/greg_gifford_hero.jpg</image:loc>
      <image:title>Episodes - How to do Local SEO like a Pro with Greg Gifford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/frank-j-lopes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ae1d6444-b72e-4076-a925-a198f71e5b9d/DPB_Website_hero_FrankLopes.jpg</image:loc>
      <image:title>Episodes - How to Empower Your Team with Frank J. Lopes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-1-16</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 5 Ways to Level Up in the New Year with Michael Cirillo and Robert Wiesman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/alan-dickie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ec8122ee-8b97-4a69-89f9-e5fd26ef8ba7/alan_dickie_hero.jpg</image:loc>
      <image:title>Episodes - Alan Dickie: New Year Game Plans To Guarantee Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/micheal-burt-12-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/2e9112f0-0cd7-4141-aa92-5c5ef54d647c/micheal_burt_hero.jpg</image:loc>
      <image:title>Episodes - Coach Micheal Burt: How To Become A Person Of Interest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/duane-cummings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0ce5be9f-5655-4ee7-957b-bf6b3e6f6073/duane_cummings.jpg</image:loc>
      <image:title>Episodes - Duane Cummings: How to Improve Your Communication Skills - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-davis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/03e9941e-41c1-463a-8813-ec552ce51810/andrew_davis_hero.jpg</image:loc>
      <image:title>Episodes - Andrew Davis: How to Unleash The Power of Partnerships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-davenport-11-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9b0c0743-208e-4815-a8ac-b24e5c778a24/mike_davenport_hero.jpg</image:loc>
      <image:title>Episodes - Mike Davenport: How to Get Over the Car Sales Slump - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joe-calloway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/4f9658f5-d46f-45c3-b933-167febc7518e/joe_calloway_hero.jpg</image:loc>
      <image:title>Episodes - Joe Calloway: The Art of Attracting Business Like a Magnet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ken-potter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/45159ad7-5826-4894-ba49-7c07c8d80f24/ken_potter.jpg</image:loc>
      <image:title>Episodes - Ken Potter: How to Handle 3rd Party Leads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-30-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - A Rant About Relationships In Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tim-schmoyer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/0e020638-56d4-4f3d-b9c8-c4280f921b4b/tim_schmoyer.jpg</image:loc>
      <image:title>Episodes - Tim Schmoyer: How to Grow Your Dealership YouTube Audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-10-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 2015 Canadian Digital Dealer Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/ryan-stewman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1216fe00-b34e-49b0-8e42-424b9cd25222/ryan_stewman.jpg</image:loc>
      <image:title>Episodes - Ryan Stewman: Marketing Strategies For Car Sales Pros - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-port</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/afba225f-b608-4d84-9078-7bb5093778e1/michael_port_hero.jpg</image:loc>
      <image:title>Episodes - Michael Port: Stealing The Show - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/antonio-centeno</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/37ef27d2-817e-44bb-a673-a2bfe08cc060/antonio_hero.jpg</image:loc>
      <image:title>Episodes - Antonio Centeno: How Fashion Contributes to Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jon-loomer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cde0d140-5530-4614-8c62-0cab25cca21a/jon_loomer_hero.jpg</image:loc>
      <image:title>Episodes - Jon Loomer: How to Build a Community of Loyal Followers Using Facebook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sue-b-zimmerman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c8da3cd5-4394-40de-8e4b-52a753db5364/sueB_hero.jpg</image:loc>
      <image:title>Episodes - Sue B. Zimmerman: How to Use Instagram to Grow Your Personal Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-8-21-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 5 Creative Ways To Use Live Video To Build Your Brand In Car Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/neil-patel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/81855f6b-b8fb-4277-adeb-a0d6d1236c53/neil_patel_hero.jpg</image:loc>
      <image:title>Episodes - Neil Patel: How to Build a Massive Audience from Blogging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-8-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Prank Calling Automotive Experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/brent-wees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1a2dc887-d60a-40a3-a3f5-1ebe66401ee3/brent_hero.jpg</image:loc>
      <image:title>Episodes - Brent Wees: How Gamification Can Increase Conversions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dave-kerpen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/757faa7a-5b99-422e-8fc9-eacc7c2d1981/dave_hero.jpg</image:loc>
      <image:title>Episodes - Dave Kerpen: How To Conquer Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jordan-harbinger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f2548d71-c8e6-4f14-9caa-5d0c8f36c19b/jordan_harbinger_hero.jpg</image:loc>
      <image:title>Episodes - Jordan Harbinger: How to Grow and Monetize Your Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joe-pulizzi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d17e28cd-748c-449e-9a46-2d9c0513b35a/joe_pulizzi_hero.jpg</image:loc>
      <image:title>Episodes - Joe Pulizzi: Content Marketing Hacks For Automotive Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/nick-nanton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/296f8d3d-792e-497a-826c-d3334e84de8d/nick_nanton_hero.jpg</image:loc>
      <image:title>Episodes - Nick Nanton: How to Build a Celebrity Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-risley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b7f14712-8a28-4bfe-a914-1a89a2bb0c20/david_risley_hero.jpg</image:loc>
      <image:title>Episodes - David Risley: How to Grow Your Audience With Blogging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/paul-de-vries-5-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b3b2f28b-f947-4c08-aa59-a0f365e079cd/paul_devries_hero.jpg</image:loc>
      <image:title>Episodes - Paul de Vries: How to Stand Out in a Competitive Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-5-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - 3 Simple Steps to Creating a Solid Content Marketing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jay-baer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/bc99cb51-1a27-4637-90e7-7ca237e0ae7f/jay_baer_hero.jpg</image:loc>
      <image:title>Episodes - Jay Baer: How to Make Your Dealership More Personal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/marcus-sheridan-4-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e14ec866-0d76-489f-9af1-e0e0a1301c21/marcus_sheridan_hero.jpg</image:loc>
      <image:title>Episodes - Marcus Sheridan: Dealership Content Marketing Done Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/gideon-shalwick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/d7513275-e4f0-43fb-9a1f-083cb473d599/gideon_hero.jpg</image:loc>
      <image:title>Episodes - Gideon Shalwick: How To Maximize YouTube To Grow Your Dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/james-schramko</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/784bacd7-9c28-4557-84df-4e69444831d3/james_hero.jpg</image:loc>
      <image:title>Episodes - James Schramko: How to Rise to the Top in the Auto Industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mike-davenport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9b0c0743-208e-4815-a8ac-b24e5c778a24/mike_davenport_hero.jpg</image:loc>
      <image:title>Episodes - Mike Davenport: What It Takes to Sell 30 Cars a Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/robert-wiesman-3-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44ecfd36-3cb7-4908-9258-7619652f67b4/DPB_Website_hero_robert.jpg</image:loc>
      <image:title>Episodes - How to Prepare for Google's Upcoming Algorithm Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rico-glover</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/9a613ec1-3879-45ff-a6a0-aa48c9de63bb/rico_glover_hero.jpg</image:loc>
      <image:title>Episodes - Rico Glover: Get More Business With Social Retargeting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/james-wedmore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a2043ca2-8d29-4749-94ff-8454a1e9d69a/james_wedmore_hero.jpg</image:loc>
      <image:title>Episodes - James Wedmore: Getting Started With Video Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tim-paige</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b2938d92-da25-473e-b969-8f418ba6c80f/tim_paige_hero.jpg</image:loc>
      <image:title>Episodes - Tim Paige: How to Increase Website Conversions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/greg-rollett</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/6f868b58-5ac6-49da-9526-5f3ebaeb71e2/greg_rollett_hero.jpg</image:loc>
      <image:title>Episodes - Greg Rollett: How to Build Trust With Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/glenn-pasch-1-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/01e815c3-2d9a-48a3-aa9f-8c03ee6ddbb8/DPB_Website_hero_Glenn-Pasch.jpg</image:loc>
      <image:title>Episodes - Glenn Pasch: How to Unify Your Dealership Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sean-v-bradley-1-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/115c521e-a693-44ba-b78a-2a7d620d7643/mat_hero.jpg</image:loc>
      <image:title>Episodes - Sean V. Bradley: How to Win The Game of Googleopoly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/dan-waldschmidt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/56ee2a02-8b29-4b83-b4d8-ef3bd05b0d8b/dan_wald_hero.jpg</image:loc>
      <image:title>Episodes - Dan Waldschmidt: How Ordinary People Do Extraordinary Things - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/laura-madison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/a6b470e3-4e23-4f71-98f4-a8e4730164bb/laura_madison_hero.jpg</image:loc>
      <image:title>Episodes - Laura Madison: Building a Car Sales Personal Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rory-vaden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3a14e9b9-bb77-4152-8dc7-51e005fe746f/rory_vaden_hero.jpg</image:loc>
      <image:title>Episodes - Rory Vaden: Procrastinate On Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/chris-walsh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c9bf4687-0eb8-40d1-9bff-ae11ffe607ea/CHRIS_WALSH_HERO.jpg</image:loc>
      <image:title>Episodes - Chris Walsh: How to Create a Customer Care Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-11-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: How To Get The Most Out Of Your Digital Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/david-johnson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/7f5c532b-ee8f-43d6-9ea8-45b264c525b3/david_johnson_hero.jpg</image:loc>
      <image:title>Episodes - David Johnson: The Best Way to Run Google Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/joe-cala</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/c5b39d7a-7390-4225-b017-37fc503c74f8/joe_hero.jpg</image:loc>
      <image:title>Episodes - Joe Cala: How to Transform Your Employee Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jim-ziegler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/451d8d61-85d3-4871-b1b1-8126fcae0a22/jim_hero.jpg</image:loc>
      <image:title>Episodes - Jim Ziegler: The Secret to Selling More in F&amp;amp;I - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/fran-taylor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/88e68c65-79dd-4d7f-a466-1677d28bb5bd/fran_hero.jpg</image:loc>
      <image:title>Episodes - Fran Taylor: The Lost Art Of Car Sales Prospecting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/michael-cirillo-9-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/1704774931171-RP9N8K4AAELLDDWVO28U/DPB_Website_hero_MC.jpg</image:loc>
      <image:title>Episodes - Michael Cirillo: How to Attract High-Quality Customers with Content Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/robert-wiesman-9-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44ecfd36-3cb7-4908-9258-7619652f67b4/DPB_Website_hero_robert.jpg</image:loc>
      <image:title>Episodes - Robert Wiesman: How To Take Control Of Your Brand With A Personal Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mat-koenig</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/115c521e-a693-44ba-b78a-2a7d620d7643/mat_hero.jpg</image:loc>
      <image:title>Episodes - Mat Koenig: The 3 Ms of Automotive Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/jd-rucker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/42adcaac-e5a5-45af-bab7-b748e2c1780b/jd_hero.jpg</image:loc>
      <image:title>Episodes - JD Rucker: Increase Dealership Profits From Facebook Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/sean-v-bradley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/650e021a-3431-4e8f-98db-feffd68547cc/DPB_Website_Lisa_Copeland.png</image:loc>
      <image:title>Episodes - Sean V. Bradley: The Secret To Making Big MONEY Selling Cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/elise-kephart-9-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/27c8ba9a-ecb2-46ce-9c78-a6b1debfa446/elise_hero.jpg</image:loc>
      <image:title>Episodes - Elise Kephart: Go The Extra Mile in Car Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/anne-flemming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f513d18f-60d3-474b-a1f5-34e47b1f68f1/anne_hero.jpg</image:loc>
      <image:title>Episodes - Anne Flemming: Focus on Female Automotive Shoppers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/rand-fishkin-8-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/cb26b894-89bb-4b9d-b738-486c0fef959f/rand_hero.jpg</image:loc>
      <image:title>Episodes - Rand Fishkin: Automotive SEO Questions, Answered - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/tom-vann</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/fe7bb8e4-c2f5-490f-b548-b70d9e2c366d/tom-vann.jpg</image:loc>
      <image:title>Episodes - Tom Vann: How to Build a Massive Customer Database and Sell More Cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/andrew-myers-7-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/3d7e1339-c974-449f-8cdb-3179e65041e2/andrew_meyers.jpg</image:loc>
      <image:title>Episodes - Andrew Myers: The 5 Step Automotive Video Sales Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/robert-wiesman-7-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/44ecfd36-3cb7-4908-9258-7619652f67b4/DPB_Website_hero_robert.jpg</image:loc>
      <image:title>Episodes - Robert Wiesman: How To Build Your Car Sales Brand And Create A Monster Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/subi-ghosh-7-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/327a1d18-c5a7-49d1-9fa1-8750c2c6395f/DPB_Website_hero_subi.jpg</image:loc>
      <image:title>Episodes - Subi Ghosh: Building A Successful Dealership eCommerce Department - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/grant-cardone-7-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/f9c3392d-e7f6-4760-9456-561603588fa6/DPB_Website_hero_gary.jpg</image:loc>
      <image:title>Episodes - Grant Cardone: Why Car People Hate What They Do - Pt. 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/grant-cardone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/e36947b1-e6a8-4e5f-ba73-d3067d1f0f58/DPB_Website_hero_NirBashan.jpg</image:loc>
      <image:title>Episodes - Grant Cardone: Why Car Sales People Hate Their Job - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/robert-wiesman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/ca0e80dd-67ab-4112-91be-15e7440ee49b/DPB_Website_hero_robert.jpg</image:loc>
      <image:title>Episodes - The Difference Between Advertising &amp;amp; Marketing For Your Dealership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/cory-mosley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65986103c2f438647df89239/b1cc3048-e11e-46ff-b824-1b5ed7f9c260/DPB_Website_hero_cory.jpg</image:loc>
      <image:title>Episodes - Cory Mosley: Win More Car Sales Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thedealerplaybook.com/episodes/mark-tewart</loc>
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