Peter Leto, former Director of Automotive at Google in the United States joins the show to share valuable insights and tips that will help dealers get better control of their digital marketing efforts.

His unique vantage point spans the entire US automotive industry and has helped him understand the challenges that retail dealers face with their advertising efforts.

In this episode of The Dealer Playbook, Peter shares his best advice about what dealers can do to unify their message, brand, and advertising so that they can get the best benefit.

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Noteworthy Topics from this Episode:

2:09 – What is it like to be director of retail automotive at Google?
9:15 – You can learn.
11:52 – Marketing is one of the top 3 expenditures in a dealership.
30:03 – Price is not the first thing on people’s mind.
33:27 – Increasing my team’s bandwidth and automation.
35:44 – How do tell if I’ve gotten to a point of diminishing returns?
39:35 – The point of marketing is to identify a consumer demand in your market.

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