Paul “The Dodgefather” Long didn’t waste any time making a name for himself in the retail auto industry. He has proven that being a “rookie” in years doesn’t mean you have to be a rookie in action.
In this episode, Paul shares his mindset and the behaviors that have helped him build a following and personal brand quickly. He is living proof that it doesn’t matter how long you’ve been playing the game; instead, the intensity at which you play it.
Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/paul-long
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Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo
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Sick of not know whether your dealership marketing strategy is working or not? Learn more about Michael’s creative dealership marketing company: https://www.flexdealer.com/
Noteworthy Topics from this Episode:
1:55 – How did you come up with your branding and positioning?
4:02 – Loyalty to customers vs customer loyalty.
5:59 – How do you set proper expectations?
9:29 – Where should be the mind of new people in the industry and what should they be doing to succeed?
13:56 – What are some of the steps you took during your transition between brands?
18:25 – What can we do to blast through that discomfort and do what feels uncomfortable and scary?
22:00 – We all have everything we need to succeed.
22:21 – What actions do you believe are vital to growing your business?
26:19 – Have you found certain activities render more consistent results in car sales?