Michelle Denogean, CMO at Roadster, is no stranger to the tech industry. From working with popular online dating platforms to real estate and now automotive, Michelle’s understanding of what moves consumers to action helps thousands of retail auto dealers across the USA and Canada.

During our conversation, Michelle provides practical ways that car dealers can leverage technology to increase productivity and profitability. We explore how dealers can implement technology solutions more effectively and how to measure the results.

In our exclusive DPB PRO segment, available to my private FB group (https://www.facebook.com/groups/dpbpro) – I ask Michelle how to justify more technology in an already tech-heavy industry. Be sure to join the group to get that answer!

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you’ll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael’s creative dealership marketing company: https://www.flexdealer.com/

Noteworthy Topics from this Episode:

1:08 – How did you become a chief marketing officer at a company like Roadster.
3:22 – Is there a similarity between other markets and the car industry?
8:05 – Why is it so hard for us to understand customers when we are customers as well.
9:41 – How do we actually navigate digital retail?
17:18 – What are some key items I should be looking for that would give me an indication of something that needs to be worked on?
22:49 – Embrace technology.
25:48 – Why digital retailing works for some and it doesn’t for others?
32:41 – What are some other ways you have observed that technology was able to increase productivity and business for those who embraced it?
37:05 – Happiness in your team has a direct correlation to productivity.
40:06 – What can dealers do to get that ball rolling in terms of embracing technology?

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