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Today’s car shoppers are more savvy and educated than ever before. That means they require fewer vehicle features and price information (which is easy to find), and more value messaging. They need to know why they should choose your dealership rather than your competitors.

In this episode, Michael breaks down a simple 3 step process that will help you craft more appealing “Why Buy” messaging for your dealership.

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Connect with Michael Cirillo:

LinkedIn: https://www.linkedin.com/in/michaelcirillo
Facebook: https://www.facebook.com/michaelcirillo
Instagram: https://www.instagram.com/michaelcirillo
Website: https://www.thedealerplaybook.com


FlexDealer
You’ve tried so many different things with your marketing but the dots never align.

Your current agency sends you a fancy report but you have no clue what it means…

That’s why more dealers are choosing to partner with FlexDealer. They’re the creative marketing people behind some of the auto industry’s most envied brands.

“Flex takes an approach unlike others I’ve ever experienced, and I can honestly say that I trust you guys. It’s a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I’m so grateful! – Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer’s free, immediate website audit. Visit www.flexdealer.com/website-audit

Noteworthy Topics from this Episode:

8:09 – You need to know what your customers want.
10:02 – Make a list of what you are really good at.
12:35 – Combine these into a unique selling proposition.

Connect with The Dealer Playbook: