Melanie Borden, VP of marketing at Celebrity Motor Cars, shares her wisdom about getting better engagement on social media and growing your profiles in simple ways. Her social activity and rapid growth have helped her get the attention of multiple media outlets as a feature in articles both inside and outside the retail automotive vertical.
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Noteworthy Topics from this Episode:
6:42 – What are some of the most common challenges you see that dealers are still doing that, may be, they need to shift their focus around?
8:14 – Is there a limiting belief in leadership that prevents their team from being more active on social media?
12:53 – How to approach social media as a company and as a leader.
15:30 – Having a goal in mind before you start doing anything.
18:27 – Intention on social should not be to sell more cars, but to build more relationships.
20:54 – What is your process for maintaining consistency when it comes to social and does consistency matter?
24:24 – Energy flows where thoughts go. And thoughts go where energy flows.
28:42 – Should I be everywhere or pick my channels?
30:15 – How much should I be committing to social media activities and what should those activities look like?
36:22 – How do you tell better stories?
39:22- How would you recommend overcoming something like imposter syndrome?
43:50 – Celebrate your wins.
44:51 – What are some mistakes you would point out we can avoid so we can accelerate our growth on social media?