Matt Lasher is the Marketing Director for the West Herr Auto Group in New York. Spanning 26 rooftops and counting, Matt provides unique insights into OEM programs, COOP initiatives, and what retail car dealers can do to balance internal marketing efforts with OEM and government regulations.
This episode could very well be a digital marketing masterclass. Matt certainly has the insights, experience, and foresight about what dealers can do to remain ahead of the curve while embracing what makes them unique in their markets.
Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/matt-lasher
Have questions, comments, or feedback? Drop us a line at email@example.com!
Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo
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Noteworthy Topics from this Episode:
1:06- How many stores are you now overseeing?
1:36 – What was your journey in the car business to get you where you are now?
3:10 – What was it about marketing that appealed to you?
5:34 – What is it that drives you to want to share so much with the industry on social media?
7:20 – What is your take on CO-OP and OEM programs?
16:16 – Production vs marketing.
23:30 – Disconnect and two different goals.
25:45 – What can we do inside of our ecosystems in order to make the most of all the spinning plates?
Connect with Matt:
- LinkedIn: Matt Lasher