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Marcus Sheridan is no stranger when it comes to marketing. Using his very famous, “they ask, you answer” methodology, Marcus took his pool installation company from ‘regular Joe’ to international acclaim.

Back for the second time as a guest on The Dealer Playbook, Marcus shares some key insights into how automotive dealers can market their business like it’s the 21st century.

The conversation touches on a variety of topics, such as how to get your entire sales team to participate in the marketing efforts of the dealership. Other topics include how to use content marketing to get more website visits and how to leverage content to build trust, credibility, and loyalty for your business.

“Dealers could go the way of K-mart.”

Marcus cautions dealers to shift their paradigm when it comes to marketing in the 21st century. He suggests that you’re a media agency first, and a car dealership second. The faster dealers can realize that their first job is to produce content (blogs, information, video, etc.) the better off they’ll be.

This concept falls in-line with a primary business best practice: giving consumers what they expect, when they expect it, and how they expect it.

Consumers are going online to find information about their next vehicle purchase. If your store won’t provide the information that they’re looking for, who will?

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